Mahindra to launch SsangYong Korando in 2016
The country’s largest utility vehicle manufacturer, plans to launch a compact sports utility vehicle (SUV) — Korando C — by the end of FY16 to regain its domestic market share.
To regain its slump in the UV market it closes the product gap of not having a competent CUV ( The Quanto is a dud) by bringing in the Korando.
With Maruti and Hyundai's Compact SUV coming in 2015, Mahindra is considering this so that there will not be an erosion in its UV market share.
M&M intends to take the completely-knocked-down (CKD) route for the Korando C, which will help it price the product aggressively with high content of localization.
Mahindra looks to be a sport with launch of Korando C by FY16 end | The Financial Express
The country’s largest utility vehicle manufacturer, plans to launch a compact sports utility vehicle (SUV) — Korando C — by the end of FY16 to regain its domestic market share.
To regain its slump in the UV market it closes the product gap of not having a competent CUV ( The Quanto is a dud) by bringing in the Korando.
With Maruti and Hyundai's Compact SUV coming in 2015, Mahindra is considering this so that there will not be an erosion in its UV market share.
M&M intends to take the completely-knocked-down (CKD) route for the Korando C, which will help it price the product aggressively with high content of localization.
Mahindra looks to be a sport with launch of Korando C by FY16 end | The Financial Express