First edition of all-new Volvo XC90 sold out in 47 hours
The phrase ‘Sell like hotcakes’ fits this situation perfectly as the First Edition of the all-new Volvo XC90 was sold out in 47 hours after it was released at 3pm on Wednesday. Most of the cars were reserved within one hour from sales start. At its peak, as many as seven cars were sold every minute. Customers who have secured the First Edition models would receive deliveries in April 2015.
Speaking about such quick sell out, Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group said, “We are very pleased, but not really surprised. The huge interest in the XC90 escalated to astronomical levels after the world-première last week.”
Innovative sales launch saw the First Edition cars, which celebrate the year Volvo was founded, made available to customers online only at
language-selector | Volvo Cars. The 1,927 First Edition owners will get a fully equipped car with uniquely numbered tread plates and a distinctive badge on the tailgate.
“The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collector’s item in the future,” Visser added.