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Mercedes-Benz’s Proven Exclusivity Program was launched internationally in 2009, allowing both fans and clients to get their hands on quality, pre-owned vehicles. The program since then has been a big success, and expanded to 35 different countries. Now, it has found its way in Asia under Mercedes-Benz India.
According to Managing Director and CEO for India Wilfried Aulbur, the program is targeted toward potential Mercedes-Benz buyers who are looking to own for the first time a premium car. With prices ranging from Rs 15-18, the pre-owned Mercedes-Benz vehicles are no more than six years older since they were resold. Aulbur stresses that the price range is already very fair. If you were to enter the premium car segment through the C-Class, you’ll be shelling out a lot more dough. Pre-owned vehicles thus are great alternative. There’s a huge market out there for current Mercedes-Benz owners to trade in their vehicles, as well as for people who want to be part of the family. In India alone, there are like 30,000 Mercedes-Benz vehicles that are privately owned, so the potential for pre-ownership is very high.
Source: Various news reports.
According to Managing Director and CEO for India Wilfried Aulbur, the program is targeted toward potential Mercedes-Benz buyers who are looking to own for the first time a premium car. With prices ranging from Rs 15-18, the pre-owned Mercedes-Benz vehicles are no more than six years older since they were resold. Aulbur stresses that the price range is already very fair. If you were to enter the premium car segment through the C-Class, you’ll be shelling out a lot more dough. Pre-owned vehicles thus are great alternative. There’s a huge market out there for current Mercedes-Benz owners to trade in their vehicles, as well as for people who want to be part of the family. In India alone, there are like 30,000 Mercedes-Benz vehicles that are privately owned, so the potential for pre-ownership is very high.
Source: Various news reports.