Why Etios and Liva are not selling??
Simple, because Toyota isn't able to strike the cord.
The customer of any segment is ready to pay upto +20% for a better product but in the said segment the price factor plays a very important role.
Now if we look at the prices of Etios and Liva and then compare the car overall then we find Etios and Liva like bare bone vehicles as comapred to the competition. Either Toyota decrease the prices or add features, else the cars will sell the same way.[/QUOTE]
You are Bang On ! The major reason why Etios and Liva are not selling as per expectations is because of the wrong price bracket they are in. For the given price, customers would easily be templted to spend an extra 20-30k and go for say a preminum car within the segment with those added features that the Etios siblings are missing.
So the solution for Toyota is very simple - Either do a price correction and make their product more competitive (in a way, giving tough competition to Swift) or improve the interiors and provide more additional features if they want to stay within the same price braket and range. I hope the Toyota board room is listening :)
Simple, because Toyota isn't able to strike the cord.
The customer of any segment is ready to pay upto +20% for a better product but in the said segment the price factor plays a very important role.
Now if we look at the prices of Etios and Liva and then compare the car overall then we find Etios and Liva like bare bone vehicles as comapred to the competition. Either Toyota decrease the prices or add features, else the cars will sell the same way.[/QUOTE]
You are Bang On ! The major reason why Etios and Liva are not selling as per expectations is because of the wrong price bracket they are in. For the given price, customers would easily be templted to spend an extra 20-30k and go for say a preminum car within the segment with those added features that the Etios siblings are missing.
So the solution for Toyota is very simple - Either do a price correction and make their product more competitive (in a way, giving tough competition to Swift) or improve the interiors and provide more additional features if they want to stay within the same price braket and range. I hope the Toyota board room is listening :)