Yamaha launches YBR 110 for Rs 41,000

[RSM]

Economictimes

Japanese two-wheeler major Yamaha on Tuesday launched its new commuter segment motorcycle -YBR 110, in the Indian market, priced at Rs 41,000 (ex-showroom, Delhi).

"We have been studying the entry level market and wanted to launch a new bike at an affordable price that would give satisfactory mileage... We are confident that we will replicate the success of our premium segment bikes with the launch of all new YBR 110 in entry level space," India Yamaha Motor Chief Executive Officer and MD Yukimine Tsuji said in a statement.

The 4-stroke YBR 110 comes with a 106 cc engine and has 4-speed gearbox.

 

[Aditya]

The 4-Speed is a disappointment. Good mileage today typically would require a 5-speed.
Or am I wrong??

 

[Crazy cat]

The same old engine from Crux, not a bad option though. Pricing is good. If it looks good too, then it'll have a chance.
@Aditya, i think 4 speed is not a concern for its targeted group, commuters.

 

[Aditya]

Is Yamaha now diluting its currently gained Brand Identity in India in the pursuit of numbers??

 

[RSM]

Yamaha has to use its brand image it has built from last year, volume will make profit for them. Its happend with all manufacturers.

 

[cooldhaya]

For commuting group they don prefer 4speed or 5-speed! All they want is a bike cheap to maintain , reliable and looks atleast okay!

Yamaha has priced it maybe little high because wen it comes to other cities other than Delhi the pricing will increase slightly more than this!

If the bike looks good then they can replicate the success of the FZ and R-15 here also!