Mercedes Benz A-Class Launch Coverage (Page.2)


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Re: Mercedes A Class Spied Testing in India

The reviews on this car have been real good. it's young sporty look is complimented both on the inside and outside. the diamond grill really stands out. Looks like this is the car which could change the game for merc!
 
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"Even though it is an entry-level car, the A Class bears heavy equipment. It sports Bi-xenon headlamps, a total of 7 airbags, ESP, adaptive brake lights, attention assist, hill start assist and tyre pressure loss warning."

Whoa! that's a lot of features in a hatchback! The headlamps are beautiful though. Rather an unusual design for Mercedes, but it works very well.
Wow, this sounds great! Plus The 5-twin-spoke alloys and sunroof are sure to give the car a look that it much deserves. Moreover I hear it has a fantastic mileage of around 20 kmpl. If this is true, then it would be ideal for long trips. [clap]
 
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Re: Mercedes A Class Spied Testing in India

Mercedes-Benz A-Class Launches Tomorrow, May 30

Just one more day, and India will have the much anticipated Mercedes-Benz A-Class premium hatchback, which will open up an entirely new segment in the country. However, the MINI is already there in the premium hatchback space, they are more of a life-style vehicles. BMW 1-Series and Volvo V40 Cross Country will soon join the competition against the A-Class.

The A-Class will be amongst one of the most affordable Mercedes Cars ever sold in India. The B-Class is the other affordable vehicle, Mercedes-Benz sells in India, but that too is a niche product rolled out for touring lovers. Initially, the A-Class will be brought via the completely built unit (CBU) route, making it priced a little over than it could have been, if assembled locally. However, Mercedes-Benz has already said that they would begin assembling the A-Class and the B-Class models at its Chakan Plant, near Pune, so to make them more affordable.
The A-Class will be offered with two engine options- 1.6-litre petrol and 1.8-litre turbo diesel engine, both mated to a 7-speed dual clutch automatic gearbox as standard. The B-Class that is available in petrol only option, too is likely to get the 1.8-litre turbo diesel engine powered version in India soon. Mercedes-Benz with A-Class hatch and B-Class diesel aiming to strengthen its position in the Indian auto industry.

Mercedes-Benz A-Class Launches Tomorrow, May 30 | CarDekho.com
 

350Z

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Re: Mercedes A Class Spied Testing in India

The launch is in Mumbai and we are covering it. Do watch this space tomorrow.

Drive Safe,
350Z
 
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Re: Mercedes A Class Spied Testing in India

Do we have any updates on this? Or are there separate thread running on this coverage?

Eagerly waiting.
 
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Re: Mercedes A Class Spied Testing in India

Thanks Sage.steel and 350Z. I will wait for pictures in our forum.

Thanks guys again for a quick reply.

A 180 CDI powered by a 2.2 litre diesel engine is priced lower at Rs 21.93 lakh and is the most fuel efficient luxury car in India delivering fuel efficiency of 20.6 kilometers per litre, Mercedes Benz India claims. The 1.6 litre petrol version - A 180 Sport is priced at Rs 22.73 lakh, which delivers a fuel efficiency of little over 15 kilometers per litre.
http://economictimes.indiatimes.com...ice-of-rs-21-93-lakh/articleshow/20345965.cms
 
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Re: Mercedes A Class Spied Testing in India

Surprisingly Mercedes has priced the Diesel version lower than the petrol model
 
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Re: Mercedes-Benz A-Class Launch Coverage

Mercedes-Benz-A-Class.jpg

The 3 pointed star is back in action, and this time upping the ante launching the all new A class - dubbed as one of the most successful launches in Mercedes history.
Out here it will be seen as the cheapest Mercedes available in the Indian market.

The Automotive India were invited to a gala event hosted in Mumbai's at Grand Hyatt along with a whole host of media - a packed house.
Event was hosted by Eberhard Kern, CEO of Mercedes Benz, India. Kern joined Mercedes-Benz immediately after schooling at the age of 19 and here he is today launching the all new A class as the CEO of Mercedes Benz India. Spending over 30 years at Mercedes this veteran comes wth huge experience with Mercedes operations globally and needless to say India now is his next big challenge especially in the wake of the aggressive competition.

Over the years Mercedes are looking at cutting down the number of their global platforms to single digit - MFA (Mercedes Front Wheel Architecture) will play a huge role in the growth strategy of Mercedes as it covers the A and B class segments. Over 30 variants are expected in the future based on this platform including a compact crossover. A new A Class is based on the MFA platform and will form a key weapon in Mercedes future arsenal to regain the no.1 spot.

Eberhard calls it compact luxury segment and boasted it as invention in this segment. Further its claimed as India's most fuel efficient luxury car with 1,000 kms run in a single tank of diesel! With this launch Mercedes is targetting the young of both sexes - breaking away from their conventional image !

Compact, Luxury and Efficient - All 3 words in the same line!

Prices (Ex. Showroom, Mumbai):

> Mercedes Benz A-180 Style (Diesel): Rs.21,93,500

> Mercedes Benz A-180 Sport (Petrol): Rs.22,73,500

Engine Options:

> Diesel: 2143 CC, 4 Cylinder Engine. Produces 80 KW @ 3200 - 4400 RPM and torque of 250 NM @ 1400 - 2800 RPM. It's capable of 0-100 Kph in 10.6 seconds.

> Petrol: 1595 CC, 4 Cylinder Engine. Produces 90 KW @ 5000 RPM and torque of 200 NM @ 1250 - 4000 RPM. It's capable of 0-100 Kph in 9.2 seconds.

Apart from the class apart looks (refer images to believe) striking technical features are:

> Seven airbags

> Turning radius 5.5m

> 341 litres of boot capacity

> 50 liters fuel tank capacity

> 11 drive assistance systems

> 14.7 cm infotainment display system

> Direct-injection turbocharger technology

> 7G-DCT automated 7 speed Dual Clutch Transmission

Press Release:
Mercedes-Benz India launched the highly awaited A-Class in Mumbai today, in continuation to its product offensive for 2013. The A-Class sets new standards with its eye-catching trendy, cool and youthful design idiom, heralding the new era of compact luxury cars in India. With the best of design elements, comfort, sportiness, safety and efficiency, the stylish new A-Class was launched by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India.

Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “With the new A-Class Mercedes-Benz now pioneers the Compact Luxury segment in India which reflects the changing customer trend of compact being equated to cool and trendy. The A-Class embodies the changing preference of the youth in today’s social milieu who increasingly prefer compact luxury. The A-Class is also the safest cars with 11 drive assistance systems; and is India’s most fuel efficient luxury car with 1000 kms run in a full tank of diesel, having a Cd of 0.27. The A-Class boasts of endless equipment options including a world-class in-car infotainment system. We are confident that the dynamic design and class leading performance is sure to make the A-Class the choice of the new generation.”

Mr. Eberhard Kern further added, “The young India today desires compact luxury; the A-Class addresses this need in the mobility area. The overwhelming response of the A-Class on the social media even before its launch reaffirms that the A-Class will carve a niche for itself in the luxury automotive domain in India. 2013 is the year of offensive for Mercedes-Benz India and the A-Class’ launch reiterates our promise of bringing the most fascinating cars for our valued customers in India.”

The A-Class introduces a new chapter in the compact luxury segment: markedly emotive in design, with an efficient 1.6 litre, 4 cylinder petrol engine and 2.2 litre, 4 cylinder diesel engine with streamlined aerodynamic design ensuring minimalistic drag coefficient of 0.27. The new A-Class underlines that safety for Mercedes-Benz safety is always the top priority, with 7 Airbags. The A-Class features ESP (Electronic Stability Program), helping to minimize the loss of control of the car during emergency braking. ASR (Acceleration Skid Control), electric parking brake, ABS (Antilock Braking System), Brake Assist System, Attention Assist and Hill Start Assist in cohesion makes the A-Class one of the safest cars on Indian roads.

The A-Class offers the fresh definition of dynamism raising the benchmark significantly through efficient driving dynamics for the Indian road conditions. The A-Class features the ECO start/stop function as standard which makes the A-Class particularly economical. The engines are mated with the 7G-DCT 7 speed dual-clutch automatic transmission. The constant interplay between concave and convex planes creates a characteristic play of light, particularly along the sides of the car, which contributes to its unique appearance. The feature lines, particularly along the sides of the car, give the A-Class structure and tautness.

The wide front bumper lends an assertive look to the car. The sporty front in its pronounced V-shape and the radiator grille glimmering with 302 diamond resembling pins with a central Mercedes star is one of the key aspects of the new design language. The Bi-Xenon lamps with the assortment of light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic "flare effect" for the daytime running lamps and indicators. This signature effect gives the car its energetic look and so helps to define a new, youthful face for Mercedes. The perfect interplay of dynamic design and excellent aerodynamics is nowhere more apparent than in the roof. The front structural edge, above the wing, falls in a "dropping line" in a gentle arc towards the rear. The powerfully shaped shoulder muscles above the rear fender serve to emphasize the car's coupé-like character. All these lines give depth and dynamism to the car's profile. The A 180 CDI will have the Style Package that includes Sport seats, matrix look trim and twin 5 spoke 17” alloys.

The A-Class boasts of the best in class sporty interiors. The F1 inspired sporty seats and the emotive dashboard design gives a splendid feeling of driving a sports car. Features like the ergonomic cockpit and ample visual highlights underline exceptional interior quality of the car. Apart from the visual aspects the car also has 341 liters of boot capacity which is the best in the class. The premium ARTICO upholstery along with the SLS AMG inspired cockpit interiors perfectly matches the taste of young and vibrant target customers. The A-Class also consists of trailblazing infotainment system which is equipped with ergonomically placed central controller (14.7 cm colour display, iPhone compatible USB, AUX-in, Bluetooth, audio streaming, MP3/WMA/AAC, CD cover display).

The new A-Class has already received a number of awards for its progressive design. The A-Class won The Red Dot Design Award 2013, which is one of the world’s most renowned awards, for its unique design and product concept. It was also named “Germany’s Most Beautiful Car” at the 2012 AUTO BILD Design Award. The readers of the German ADAC Motorwelt and users of the ADAC internet site also showed their support for the A-Class: Germany’s favorite car was awarded the Yellow Angel 2013 by Europe’s largest automobile club.

As part of Total Cost of Ownership for the NGC (New Generation Cars) segment, the A-Class also comes with unique service products like Star Ease and Star Care which are industry benchmark in the luxury segment. There is Special Pricing for the A-Class spare parts which on an average are lower than other segments of Mercedes-Benz India. The simplicity of shared architecture will result into optimized cost of labor which is also passed onto the customers thereby further enhancing total cost of ownership. The extended warranty of the A-Class for the 4th year is available and will be offered along with the car’s launch, and this is priced at less than 1 % of the Vehicle price.

Mercedes-Benz India also launched a major digital media offensive campaign which created a lot of buzz around the launch of the A-Class. This campaign addressed all the major social media platforms like You Tube, Twitter, Instagram, Facebook and Pinterest. A-Class was trending on twitter much ahead of its launch and has become a favorite conversation topic for netizens who eagerly anticipates the launch of the car in India. The A 180 CDI Style will be available at an introductory price of Rs. 21,93,500 ex-showroom Mumbai and the A 180 Sport will be available at an introductory price of Rs. 22,73,500 ex-showroom Mumbai.

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Mercedes-Benz-A-Class-Launch.jpg

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