Li’l Tata Magic Iris and Ace Zip Now Available

[RSM]

Tata Motors has launched the Magic Iris in Jaipur. After its launch in Jaipur, the vehicle will reportedly make its way to other cities. The vehicle is BS III compliant which means it will be unavailable in bigger BS IV cities like Delhi, Chennai and Mumbai. The firm has already established various advertisements of the vehicle in local newspapers.

A few features and the ex showroom price of the vehicle was recently advertised by a showroom through the latest edition of Dainik Bhaskar, a local news paper. The ad states that the vehicle comes with an ex showroom price tag of Rs. 198,000. The vehicle is powered by a 611cc single cylinder, water cooled BS III compliant engine. The engine is mated with a Smooth cable shift gearbox and the vehicle is given 12 inch radial foot ware.

After the addition of the various taxes and duties (On Road price), the car costs about Rs. 211,900. The bookings for the vehicle has already begun and the vehicle will reportedly be delivered within two days time after the day of booking.

Source - Tata Magic Iris launched in Jaipur: Priced at Rs. 211,900! - Motoroids.com

 

[Shynish M]

The design looks pathetic to me. What is the purpose of this vahicle and which segment are they eyeing at ?

 

[amaan1994]

The design looks pathetic to me. What is the purpose of this vahicle and which segment are they eyeing at ?

They're eyeing the public transport segment buddy. At least it is better than the asthmatic, old, rickety auto-rickshaws! Not to forget much safer, and not more expensive than a three-wheeler! I feel it has tremendous potential here in India, it will certainly boost the public transport system (and crowd the cities further). I hope the Iris replaces the centuries-old auto-rickshaw.

 

[350Z]

Oh, this is the surprise news for everyone, It launched sooner than we expected and does this little odd looking thingy bears same look as we saw at Expo or are there any differences? Also, More information curios to know more about features etc. The price of Tata Iris looks to be attractive but capability is yet to be tested. Below are more pictures of Iris for your viewing pleasure.





Drive Safe,
350Z

 

[Akash]

Front looks a bit wierd, but rear is quite stylish and again as amaan said it is a better option as compared to 3wheelers.

 

[cooldhaya]

Hmmm well as Amaan said it can be replace the 3 wheelers but they could have made it BS-IV compliant! But i guess that would have increased the price further!!

 

[350Z]

Hmmm well as Amaan said it can be replace the 3 wheelers but they could have made it BS-IV compliant! But i guess that would have increased the price further!!

Maybe, but only by a margin. I think this thingy is powered by same engine which sits under hood of Nano. Seems Tata has serious plans to fill Indian roads with so many small cars! BTW, If anyone observed carefully, Iris has doors only on one side.

Drive Safe,
350Z

 

[cooldhaya]

Cost cutting maybe!!

 

[Crazy cat]

Nano engine? So is this one a petrol powered one? When all the 3 wheelers are switching to diesel, why did they launch in petrol? It could be ace's engine.

 

[350Z]

Ace comes with a 700cc Engine but Yes, It could be the de-tuned unit. Anyways whatever it is, Iris is Tata's (or probably world's) first car with smallest engine.

Drive Safe,
350Z

 

[Aditya]

I think the Autos will live to fight another day. In the final equation, running and maintenance costs, fuel efficiency, manoeuvrability, and of course the initial cost of acquisition will play a role, and it is not likely that the 3-wheelers are going to be wiped out!!

 

[350Z]

Re: Little Tata Iris Now Launched @ Rs.1.98 Lakhs

Here is another shocker news for everyone. Tata Motors has all of sudden rolled out the Magic Iris and Ace Zip in Mumbai. I'm attaching the complete Press Release along with Photographs below. Check out and let me hear the comments of what you all have to say about this 'thing'.

Mumbai, May 10, 2011: Tata Motors today launched the ‘Tata Magic IRIS’, a four-wheel, 3-4 seater small passenger carrier, a stylish, safe and comfortable alternative for commuters who depend on three-wheelers, and the ‘Tata Ace Zip’, a technologically superior and smart micro truck with a payload of 600 kg for deep-penetration door-to-door goods movement. Both the vehicles offer superior profitability to their owners.
Commenting on the launches, Mr. P M Telang, Managing Director – India Operations, Tata Motors, said, “Tata Motors has been a pioneer in creating and growing the Small Commercial Vehicles market in India with the Tata Ace and the Tata Magic. With the introduction of the Tata Magic IRIS and the Tata Ace Zip the company will more comprehensively address the burgeoning need of public transportation and goods movement. Their quality, affordable pricing and competitive maintenance cost throughout the life-cycle will further foster self-employment in the country.”
The Tata Magic IRIS

The 4-wheel fully covered, stylish Tata Magic IRIS has an all steel body with hard top and double steel sheet doors thus, making it a safe vehicle, offering complete protection from heat, dust and rain. With wide doors for easy entry and exit, comfortable seating, more headroom & legroom and seatbelts, the vehicle ensures passengers have a safe and comfortable ride. The car like independent McPherson strut suspension ensures a smooth and bump free ride. It comes with flexible seating options suited to meet different needs across states. Equipped with a powerful 611 cc, water cooled engine with 11 HP power and 31 Nm torque, the Tata Magic IRIS delivers better power, pickup and gradeability which results in faster and more trips over long travel distances. With 12” radial tyres, the Tata Magic IRIS offers great mileage and superior performance. The strong and reliable aggregates come with an assurance of lower maintenance costs and longer life. Magic IRIS is thus a best in class vehicle superior in all aspects. The driver experience is enhanced by class defining features such as stylish instrument panel, ergonomically designed sliding bucket seat, big windshield, side mirrors, glass windows, stylish dashboard mounted gear shifter. The vehicle comes with a warranty of 1 year or 36,000km whichever is earlier.The Tata Magic IRIS is all set to be a head turner on Indian roads as it comes with 4 colour options – Arctic White, Ruby Red, School Yellow and Jet Black. Tata Magic IRIS, BSIII version, is priced at Rs 1.95 lakh, ex showroom Thane (without octroi).

The Tata Ace Zip

A reliable, safe and efficient sub 600 kg micro truck with class leading features, the Tata Ace Zip has the agility to navigate narrow by-lanes owing to its small turning radius of just 3.5 metres making it apt for both urban and rural use. With a single cylinder water cooled engine, delivering an output of 11hp and torque of 31 nm the Tata Ace Zip is set to change the way cargo is moved in the sub-600 kg category. It is the only vehicle in the sub-600 kg category to be powered by a water cooled engine enabling a comfortable travel over long lead distances. 12” radial tyres and large load body makes Ace Zip suitable for varied application.

Tata Ace Zip comes with a sleek steering wheel, comfortable seats and a roomy cabin, ensuring that the driver has a fatigue free experience, resulting in higher productivity and a significantly superior earning opportunity for the operator. The ergonomically positioned dash board mounted gear shift lever enhances comfort in ride and handling while enhancing the roominess of the walk through cabin. Tata Ace Zip comes loaded with safety features like retractable seat belts and a sturdy all steel cabin, which ensures complete safety for its occupants. The micro-truck is versatile and adapts seamlessly to different terrains and road conditions. The vehicle comes with a warranty of 36000 km/ 12-month, whichever is earlier. Tata Ace Zip, BSIII version, is priced at Rs. 1.90 lakh, ex showroom Thane (without octroi).










Drive Safe,
350Z

 

[type-r]

it actually looks pretty cool. i like this.

 

[350Z]

it actually looks pretty cool. i like this.

I do not hate it either. But only afraid, what if it is flips down on the road while attempting to touch the ‘normal’ speed.

Drive Safe,
350Z

 

[Knightrider]

Re: Li’l Tata Magic Iris and Ace Zip Now Available

Oh no! Finally Tata has launched the Iris exactly like it was seen testing on NH4. Looking at the test vehicle we used to laugh at it saying 'rolling egg' on the road. It really looks very ugly.
By the way, are the auto-rickshaw owners the target customers for this? IMO, no one will buy it as a private vehicle.

On the other hand, the Ace Zip looks really a cute little truck.

@350Z: Nice pics.