Bajaj Auto Aims To Boost Sales of Pulsar

[Zinam]

Bajaj Auto Ltd is targeting sales of one million units of its motorbike brand, Pulsar, during the next financial year.

Speaking to reporters after the launch of the new Pulsar 135LS (Light Sport) motorbike, Mr Milind Bade, General Manager, Two Wheelers, Bajaj Auto, said the company is working at increasing its monthly sales of Pulsar from 50,000 units a month to 85,000 a month next year. We want to be the largest motorcycle manufacturer in the world and we are traversing the path, he said.

The Pulsar also reached landmark sales of 2.5 million units today. The brand's new version has a four-valve engine and comes with DTS-i (Digital Twin Spark-ignition) technology. Commenting on the light sports bike performance in India, Mr Bade said that globally there is a huge movement towards sports bike and that the Indian market was gathering steam.

Bajaj Auto wants to be known as a serious motorbike player in the industry, according to Mr Bade. In response to a question on impact of small car launches on the two-wheeler market in the country, he said that there is no decline in customer demand and two-wheelers are not likely to be impacted by the small car.


Source: Business Line

 

[RSM]

Yes after they stopped scooter and now now closing down small car, only thing will be in their mind, PULSAR.

 

[blackbeauty]

By the launch Pulsar 135, I started hating Bajaj more.

 

[Aditya]

Well, add to that the statement from Rahul Bajaj that they are not going to be working on the 4W project ... all the apples in one basket???

 

[vijay]

This news really puts us to think what would be the future of Bajaj Auto.I dont think relying on their only model Pulsar and giving different hearts would really help bajaj to run their company.Seems too many launches with same hearts around really confused Bajaj's and they thought lets stick to pulsar now.

 

[Aditya]

Well, they seem to be concentrating of 4 ...
Discover for the executive commuter
Pulsar for the sporty
KTM for it's off-roading pedigree
and the Ninja ... OOOH. (Am not saying anything more!!

 

[Akash]

i hope they are not thinking of launching pulsar with a 125cc and 100cc heart

 

[Aditya]

i hope they are not thinking of launching pulsar with a 125cc and 100cc heart

They even have the 80 cc engine from the M80!!

 

[Akash]

They even have the 80 cc engine from the M80!!

Dont write that here. I fear if Bajaj reads this he may put the 80cc heart in PULSAR

 

[Aditya]

Dont write that here. I fear if Bajaj reads this he may put the 80cc heart in PULSAR

Ha!!
If he were keeping an eye on such forums, the 135 would not have been launched!!

 

[bittu]

Bajaj launch Pulsar 135cc, that's not good because pulsar is high cc bike.it's not good launch bajaj pulsar in 135cc

 

[Aditya]

Bajaj launch Pulsar 135cc, that's not good because pulsar is high cc bike.it's not good launch bajaj pulsar in 135cc

That is a common lament among the current Pulsar owners!!!

 

[RSM]

Bajaj's sales are going-up. Could be because of new initiatives.

Bajaj Auto has sold 2,20,429 two-wheelers in December 2009, registering an 85% growth in sales over the same month last year.

 

[Aditya]

Well, same month, last year, they had nothing in the 100 cc segment ... I think the Disco 100 is doing great numbers!!

 

[Aditya]

The quarterly results seem to give a bit of support to the decision.