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Following the demand for the sub-4 metre compact sedan being dominated by Maruti Suzuki Swift Dzire, Chevrolet is expected to come up with a new compact sedan to rivalTata Zest, Honda Amaze and Hyundai Xcent as well GM reworks its Indian strategy.
Code named MCM GM India is reworking its strategy with a focus on exports and entry into new segments such as sub-4 metre sedans. If implemented, the short sedan based on the M300 platform and the new generation Beat hatchback are expected to hit the market in 2017.
This launch is expected to happen before the proposed global emerging market (GEM) platform cars, previously called Amber Project, get the go-ahead.
The export push is part of the de-risking strategy of the company, with volumes in the domestic market falling continuously despite new launches such as the Sail UVA hatchback, the Sail sedan and the Enjoy MPV in 2013.
GM may shift lanes to boost lagging sales - The Economic Times
Code named MCM GM India is reworking its strategy with a focus on exports and entry into new segments such as sub-4 metre sedans. If implemented, the short sedan based on the M300 platform and the new generation Beat hatchback are expected to hit the market in 2017.
This launch is expected to happen before the proposed global emerging market (GEM) platform cars, previously called Amber Project, get the go-ahead.
The export push is part of the de-risking strategy of the company, with volumes in the domestic market falling continuously despite new launches such as the Sail UVA hatchback, the Sail sedan and the Enjoy MPV in 2013.
GM may shift lanes to boost lagging sales - The Economic Times
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