Here are 2 Articles which I found regarding the launch of SX4, One is copied below and second can be read here.
Where is the New SX4?
Yes, we were also eagerly waiting for the launch of Maruti’s Diwali gift, the new Maruti Suzuki SX4. The company had many promises about the car and that was expected to be launched yesterday, October 13, 2009.
Maruti, even though is the master car manufacturer of the county, has certain limitations. And it was SX4, which belongs to the A3 premium segment, which suffered the most. The car during the initial days after the launch was able to top in sales. But the glory subsided soon and the sedan was not able to stand the competition from other major car models.
The final blow was the launch of the new Honda City. And then the SX4 was not able to take it anymore. The superior designing and performance of Honda created a huge competition for Maruti and as a result the sales of SX4 came down considerably. This also gained more momentum to the view that Maruti Suzuki is good at manufacturing small cars and but luxury cars are not its cup of tea.
And the new facelifted model of SX4 from Maruti is expected to erase off this view. But where is the car? There could be a reason why the company didn’t launch SX4 yesterday as reported by many news. The Indian car company might have thought in an Indian way. Yesterday was Tuesday, a day which is considered to be inauspicious by the Indian mass. The company would not want to challenge the age old belief that Tuesday is not a good day for starting any new ventures. The company, we expect would relaunch the SX4 today or tomorrow. Or is it waiting to enter the Indian car market together with Tata Manza, a mid size sedan!