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Riding high on the runaway success of the Toyota Fortuner, Toyota Kirloskar Motors(TKM) wants to bask in the glory of its success by introducing the diesel variant of Prado by mid next year. This step of Toyota’s might be to keep the luxury SUV segment all for itself by strengthening its position in the category. Being greedy Eh?
The upgraded version of Prado diesel will be launched in Japan by this December and might make inroads to the Indian market six months later. TKM desperately wants this SUV to be marketed in India sensing a steady growth of popularity for SUVs in India and is on the verge of wooing the parent company to bring the vehicle here to India. Looks like India has truly arrived in the scene if being a SUV country.
And since Indians still have a soft corner towards diesel versions of any cars, Toyota surely will bank upon this sentiment and bring the diesel version of the Prado to India so that they can sell more units of the same, contrary to the petrol version which sells about 50-60 cars a year.
Prado diesel will certainly be dearer and will cost higher than the petrol variant which is available at Rs 45 lakh. But we assume that Toyota is sane enough to price the SUV right so that the sheen of the vehicle is not lost owing to the price tag that it would carry.
Toyota Fortuner, which in a month's span received 7,000 bookings, and sold over 1,000 cars in less than two months, has the ball rolling for TKM. Lets all hope the same happens with the launch of Toyota Prado diesel in India.
Source: Carazoo.
Drive Safe!
350Z
The upgraded version of Prado diesel will be launched in Japan by this December and might make inroads to the Indian market six months later. TKM desperately wants this SUV to be marketed in India sensing a steady growth of popularity for SUVs in India and is on the verge of wooing the parent company to bring the vehicle here to India. Looks like India has truly arrived in the scene if being a SUV country.
And since Indians still have a soft corner towards diesel versions of any cars, Toyota surely will bank upon this sentiment and bring the diesel version of the Prado to India so that they can sell more units of the same, contrary to the petrol version which sells about 50-60 cars a year.
Prado diesel will certainly be dearer and will cost higher than the petrol variant which is available at Rs 45 lakh. But we assume that Toyota is sane enough to price the SUV right so that the sheen of the vehicle is not lost owing to the price tag that it would carry.
Toyota Fortuner, which in a month's span received 7,000 bookings, and sold over 1,000 cars in less than two months, has the ball rolling for TKM. Lets all hope the same happens with the launch of Toyota Prado diesel in India.
Source: Carazoo.
Drive Safe!
350Z