Toyota launches 'Wheels on Web' digital sales platform
Toyota India has launched its new venture, a digital showroom that allows interested customers to experience and even book a car online. Christened ‘Wheels on Web’, this service is currently available only in the Bengaluru region.
- Payments can be completed online
- Toyota claims the current virtual showroom has 13 lakh visitors annually
Wheels on Web is an extension of the 'virtual showroom' that was launched in 2021, and that platform too allowed users to experience the interior and exterior of the car through the website, without having to download any separate application. Toyota says the platform has now been made more consumer-oriented. According to the Japanese manufacturer, sales have increased by 5 times, and the company’s e-bookings increased by 20 times compared to previous years, with over 13 lakh visitors on the site annually.
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