Toyota launches 'Wheels on Web' digital sales platform
Toyota India has launched its new venture, a digital showroom that allows interested customers to experience and even book a car online. Christened ‘Wheels on Web’, this service is currently available only in the Bengaluru region.
Payments can be completed online
Toyota claims the current virtual showroom has 13 lakh visitors annually
Wheels on Web is an extension of the 'virtual showroom' that was launched in 2021, and that platform too allowed users to experience the interior and exterior of the car through the website, without having to download any separate application. Toyota says the platform has now been made more consumer-oriented. According to the Japanese manufacturer, sales have increased by 5 times, and the company’s e-bookings increased by 20 times compared to previous years, with over 13 lakh visitors on the site annually.
Toyota Kirloskar Motor has achieved the highest-ever monthly cumulative sales of 20,410 units in May 2023. The company registered domestic sales of 19,379 units and export sales of 1031 units of Urban Cruiser Hyryder.
Toyota Kirloskar has signed an MoU with Karnataka Govt. to set up a third plant in Bidadi for an investment of ₹3,300 crore. It will commence operations in 2026 and increase Toyota’s manufacturing capacity by one lakh units.