Toyota Kickstarts “Waku Doki” Campaign in India

[350Z]

Toyota has initiated the “Waku Doki” campaign in India. In Japanese this term translates to adrenaline rush / excitement. Toyota has been using their global philosophy of Waku Doki in several marketing campaigns abroad. For a kick-start, they are running a contest for six days where in you can submit the meaning of “Waku Doki” to Virat Kohli though the website and stand a chance to win some prizes. Now that you have already figured out the meaning. Don’t wait. Got to know about it this morning. Let’s wait and watch what Toyota have stored in further with this campaign in India.

Toyota Waku Doki - YouTube

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Drive Safe,
350Z

 

[dhruvpandit]

so, after quality test, they are pushing indians to test thair power / design :)

nice move.

 

[TSIVipul]

Is this only for Toyota owners or for others too?

 

[350Z]

Is this only for Toyota owners or for others too?

This contest is open to everyone regardless of the car they own.

Drive Safe,
350Z

 

[Umang]

well waku doki ad is now showing on indian tv also but they still dint tell meaning of waku doki??

 

[350Z]

Toyota has announced the Waku Doki Q Class Service Campaign starting from 16 July 2012 to 15 September 2012. It would include 20-Point free check up for monsoon season. The customers can also avail customized offers that includes Toyota Protect Insurance, Toyota Accessories, Service Package etc. Here’s an official statement:

Waku Doki Q Service Campaign speaks for heightened anticipation and excited heart thumping experience while driving a Toyota vehicle. Through this campaign we are trying to add a One Stop Shop experience for our customers. With the onset of monsoon ensuring the readiness of the vehicle will be one of the motive for all our customers who visit the Dealers. This campaign will help our customers to service their cars while enjoying the benefits through various packages and gear up their vehicles for longer journeys, to enhance the road worthiness & Customer safety during rainy season.”

Drive Safe,
350Z

 

[pranab]

Under Waku Doki Q Service Campaign, all Toyota customers visiting Toyota Dealerships will be eligible for a free 20 point check up for monsoon season which will ensure road worthiness of vehicle & trouble free journey for Toyota customers. Also, the customers will be able to avail customised offers which include Toyota Protect Insurance, Toyota Genuine Accessories in addition to Service packages in parts, tyre, battery etc. This is great service.

 

[350Z]

Here’s a digital flyer of this service campaign:



Drive Safe,
350Z

 

[visran]

Toyota certainly know's how to pull our heart string's,By concentrating on Quality service they are making the ownership experience much sweeter in turn gaining a loyal customer.

 

[Raja]

Toyota certainly know's how to pull our heart string's,By concentrating on Quality service they are making the ownership experience much sweeter in turn gaining a loyal customer.

Actually you are so right becuase whoever owns a Toyota they swear byt it's service and the cost of service too.
This is what I have heard fortuner service cost are cheaper then Scorpio don't know how true it is .

 

[visran]

Same with Innova which one my friend own's who also has Fluidic Verna at home and he say's Innova's service bills are cheaper by 40% that's some saying

 

[visran]

Toyota Kirloskar Motor (TKM) announced the start of its festive campaign ‘Waku Doki Festive Dhamaka’ – a service campaign with free check up for all Toyota models across its dealerships in India.

Packages are designed to bring new look of the car which is the requirement of the customer during this season. Our patrons can choose from attractive service parts packages and 20% discount on Special Car care Packages, 15% off on body and paint Service, upto 20% off on selected accessories. In addition to this customer can also avail exciting offers on Insurance Renewal & U trust which includes Surprise Gifts, free vehicle evaluation and attractive exchange bonus.