Tata Motors: The Story Of Epic Journey


Thread Starter #31
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Thanks Vipul,glad that you liked the nano saga(overlook the irony of words :nano/saga).Next is the story of the XOVER[:D], by the way please post the images of various tata concept vehicles like Cliffrider, Xover[evil], Pixel, Elligente,etc with proper captions.Thanks in advance.



Yours THE X-OVER
 
Thread Starter #34
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Whoa , the Cliffrider looks smoking hot, what a wild concept by Tata, also XOVER looks very stylish, Aria Sports concept looks like a dream and Pixel looks realy cool.[clap]
Once again great work by you Vipul,just keep it up[thumbsup].
 
Thread Starter #35
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Happy New Year everyone.

@autosafari
Currently I don't have 37 patents of Nano with me, as I get it I will post here.

@TSIVipul
Vipps that Blue coloured Vista 90 that you have posted on the back page looks really cool, but most importantly now with Vista taking part in rallies, the future customers of Vista are going to get much sturdy car especially suspension wise,kudos to Tata for taking participation in all these motor races which were earlier dominated by Suzuki and Mahindra, before they stamped their authority big time.Great work Vipul, if you have more info about Tata motorsports post them here, it really enhances our knowledge.

Happy New Year once again to all,and may all of you achieve motoring Nirvana this year.[:)]
 
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Re: The Story of Tata's Epic Journey from Trucks to Aria

I liked the convertible buddy. Seems this will be true convertible which is affordable [clap]. Seeing Indian conditions, I never found convertibles from Merc, BMW etc. as VFM products. And in Pune, people have bad habit of eating gutkha & spitting without looking [anger].

Btw, any dates for this convertible ?? [confused]
 
Thread Starter #37
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Re: The Story of Tata's Epic Journey from Trucks to Aria

@ S Class

The convertible that you saw was Aria sports coupe/roadster, it was only a wild concept just like Cliffrider by Tata only to showcase their designing prowess, they are not meant for real time production IMO.
 
Thread Starter #38
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Part 10 ---- Sedan + Suv = X-Over

Kisi ko jameen nahi milti,kisi ko Aasman nahi milta, bottomline you can not have it all.Now we know that world -wide car lovers are divided into 2 groups, those who love low slung fast sedans and those who prefer tall trucks aka SUVs.Sedan lovers argue that its small, nimble, fun to drive,and efficient, while SUV lovers argue that its big, robust and has that feel of go anywhere do anything.Oh GOD! What to do of this definitive SUV vs sedan debate, and which really is better?

One more time this debate troubled someone, and he decided to invent something, something that will have "muscle of SUV with finnesse of sedan", one car that was supposed to be ,"A new breed".In 2005 Geneva Tata launched this "THE XOVER" conept which would latter on become India's first cross-over.:




Tata even then conceived that India needs a vehicle that will have SUV DNA but should be aerodynamic, and should possess qualities in looks as well as feel that you are watching an overgrown sedan rather than a stylish jeep.Rigorous tests began back in 2006, when they started this cross-over project by the name of "Indicruz".After vehement testing of almost 2 million kms the vehicle was finally displayed in 2010 DELHI EXPO as ARIA:


Surprising that Tata would name it after the sports car concept they showed.Since then the wait would begun of its launch, which will finally take place on OCT 11th of the same year.Since then Tata have sold more than 4000 units and the challenge of making it a super success still fires them.But its only a matter of time before India's first indigenous X-over wins the heart of the Indians and becomes a legend like its older siblings[:)].

THE X-OVER
 

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Thread Starter #39
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Guys Tata are coming with 156 ps version of Aria with AT gearbox and torque of 400 NM, it seems that I will need to work upon my X-over story for a sensational sequel.:biggrin:
 
Thread Starter #40
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Homage to the Diminutive legend the "Chotta Hathi"[:D]

"Necessity is the mother of invention they say",and rightly so.Who would have thought 8 years ago in India that we could get rid of those crappy 3 wheeled goods movers.But when Tata Ace was launched in 2005 it literally shook the market and changed the game like never before, it literally annihilated Piaggio Ape the leading small pick-up of our country.Lets go through its story now and pay our tribute to this legend.

History
In December 2000 Grish Wagh was given a brief by Ravi Kant to create a new very light truck line that would add to Tata's current truck range. It was to be economical and to take on the three wheeled cargo auto rickshaws in the Indian market. Based on this brief Wagh approached users of three wheel cargo rickshaws and got their feed back on Tata's future four wheel cargo vehicle. The feedback indicated the need for a economical vehicle that could take light loads over short distances. Additionally the feedback also revealed that future owners would prefer owning a four wheeler cargo vehicle for the perceived prestige it would offer over a three wheeled vehicle.

Launch and Reaction

Tata Motors launched the Ace truck in May 2005 for just above Rs 2 lacs, Rs 200,000 . The new vehicle was a big hit, selling 100,000 in just 20 months. As of Jan 2012 Tata Motors has sold over 700,000 Aces in just 7 Years. The Ace has created another historical event in the commercial vehicle industry. TATA Ace is produced in Pantnagar plant of Tata Motors. Variants of TATA Ace running on CNG fuel and with more environmental friendly engines have been launched. Riding on the success of TATA Ace, Tata Motors has developed TATA Super Ace and TATA Ace Zip. TATA Super Ace is a one ton payload carrier, while TATA Ace Zip is a micro truck with 0.5 ton carrying capacity.

TATA OK

Tata OK is the certified pre-owned commercial vehicles program of Tata Motors Limited and provides ultimate convenience to customers trying to buy a pre-owned commercial vehicle or sell their existing truck. Tata OK started the project in south India with 4 key dealers and it has now been rolled out across the 4 southern states and Maharashtra. At present Tata OK covers only Tata Ace.

TATA SUPER ACE

TATA SUPER ACE is powered by a four cylinder, 475 IDI turbo intercooled diesel engine producing 70 bhp, power steering that translates to a reasonably powerful small truck with a carrying capacity of one ton, and can attain a top speed of 125 kmph. The load area is larger at 8 feet 7 inches. Loading capacity is 1 Tonnes. The Tata Super Ace looks slightly different with a different grille. The company says that the Super Ace offers a lot more by way of driver comforts such as a lockable glovebox, provision for mobile charger, rear view mirrors on both sides and sun visor.
The Super Ace also offers power steering. There are also front bucket seats and some amount of adjustability to the seats. The Tata Super Ace comes with 12 months/50,000 kms warranty.

New segment

Tata Ace has created a new mini segment in India. Priced between 2.25 to 3.35 lakhs, the company aims to convert three wheeler users to 4 wheelers. One of the ideas that prompted the launch of this vehicle might be the government policy in India that bans HMVs (categorized as vehicles weighing above 3 tonnes) to enter cities after 7 p.m. to reduce traffic jams and pollution. TATA has found the gap in the market and released Ace. The 700 cc engine delivers a power of 16 hp (12 kW) at 3200 rpm and a torque of 3.8 m.kgm(37NM ) at 2000 rpm gives a tough competition to Piaggio's mini truck (3-wheeler). It has a permissible loading capacity of 750 kg (1650 lb). It also has a modern cabin compared to its three wheeler rivals. It is best suited for use by villagers in carrying goods over short distances. The project was headed and executed by Girish Wagh.

Manufacturing locations

The mini truck is now produced at the facility in Pantnagar,Uttarakhand although it was initially manufactured at Pune. The Tata Ace succeeded in creating an entirely new segment that competitors are known to be working on different models to compete against the Tata Ace.
A new higher variant Ace II has also hit the roads.

Tata Magic

In June 2007 Tata Motors launched the passenger variant of the Ace, named Magic featuring an all-steel cabin. It offers a flexible seating capacity of 4-7 passengers with adequate legroom. Powered by a 16 bhp (12 kW), 700 cc water-cooled diesel engine, the Magic offers high fuel efficiency and very low maintenance. The 12-inch tyres provide higher ground clearance, and the rigid front axle is designed to handle tough roads. The Magic's turning radius of 4.3 metres (14.1 ft) is nimble enough to navigate the bylanes and traffic of India's crowded cities. The Magic has a clearly visible instrument cluster, utility tray and a digital clock in the dashboard and also a provision for fitting a radio.
The Magic meets BS-III emission norms and has been developed for use in any market — be it urban, semi-urban or rural. It is backed by a 36,000 km/12-month warranty. The Magic range starts at Rs 2.60 lakh (ex-showroom, Pune). Tata Motors' two new vehicles, Magic and Winger, are expected to cater to the two ends of the taxi segment. The Winger, which is a sturdier and more refined product, will attempt to wrestle market share in the staff (ITES/ BPO employees) transportation segments, Hotel & Inter-urban Tourist segments, airport drop and pickup.
Both the Magic and the Winger are being launched nation-wide, starting with Maharashtra and Gujarat, after which availability will be extended to other parts of the country in a phased manner.



Source : Wikipedia.

Stay tuned as THE XOVER will bring more tributes of the other legends of Indian Auto industry, till then Watch Out.[;)]
 
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Thread Starter #41
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Re: The Story of Tata's Epic Journey from Trucks to Aria

A quick sneak peak into future or rather present.

2012 Auto Expo:

Tata have displayed awesome cars and concepts in this year's auto expo, some of them are:

1. Safari Storme

2. Vista Sports

3. Manza Hybrid

4. Nano cng, pixel

5. Tata Ultra trucks

6. Aria AT.

Will soon post pics of all these great concepts, till then Watch Out.
 

zengetz

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Re: The Story of Tata's Epic Journey from Trucks to Aria

WOW THE XOVER top quality stuff. This thread is a real eye opener and really appreciate your research skills to dig out all that information.

@TSIVipul - needless to say great job and your inputs have been very valuable..as always [thumbsup]

Great job guys [cheers]
 
Thread Starter #44
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Re: The Story of Tata's Epic Journey from Trucks to Aria

WOW THE XOVER top quality stuff. This thread is a real eye opener and really appreciate your research skills to dig out all that information.
A great scholar(Ryburn) said,"Nothing will inspire men than appreciation of great work done".So thanks alot zengetz for your appreciation of this thread.But trust me the action has only just begun.[;)]
@TSIVipul - needless to say great job and your inputs have been very valuable..as always .Great job guys
Without Vipul this thread would have been at best mediocre, but his contribution to this thread has been priceless.

Thank you team.

Off topic: I am also part of team Sachin, not in f1 but in 100th century fan club[:D].
 
Thread Starter #45
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Re: The Story of Tata's Epic Journey from Trucks to Aria

Homage to yet another Tata legend the 407
Who would have thought 25 years ago when Tata launched their first LCV that it would become such a big legend of Indian Auto Industry.
Tata literally annihilated the imported LCVs of its time after they launched 407 in 1986.Some of the worst effected were DCM Toyota, Swaraj Mazda,Allwyn-Nissan and not to forget Eicher-Mitsubishi.Some of the reasons why it destroyed them are:

1] It was very cheap to maintain.

2] It has an amazing torquey engine that could overload and still climb steep inclines without a fuss, also overheating problem was not there in this truck.

3] Tata's nation wide service network.

4] Warranty upto 3 lac km.


Also since 2010 this truck is available with common rail engines which complies with BS4 norms.

Alot of Business Management schools have taken the success of 407 into their syllabus.
Some more info about 407:


  • Tata 407 made its official debut in 1986.
  • Tata 407 family clocks 7 out of every 10 vehicles sold in the category.
  • It has total 75% market share and about 55% of its owners are first time users.
  • Available both in diesel and CNG options and tonnage ranging from 2.2 to 4.2 tonnes payload.
  • Tata 407 goods transportation portfolio has been expanded to comprise trucks, tippers, pick-ups and for agri/food products, construction, light mining etc.
  • Among the major variants in goods transportation is the SFC 407EX TURBO.
  • Tata 407 also spawned company’s Cityride fully built buses in 12-to-24 seat variants. Popular in applications for school, staff transportation and feeder bus.
  • Since launch, Tata 407 has sold over 500,000 units and company will continue introducing new engines, features, looks etc.
Source :The Legendary Tata 407 Celebrates 25 Years of Production - The ...www.theautomotiveindia.com › ... › The Auto Talk › Indian Auto News.

Now time for few pics, have a nice day.




 

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