Thread Starter #1
- Sep 11, 2011
- Land of The Tiger
Source:http://Tata Motors - Wikipedia, the free encyclopedia
The question which was recently nagging me for the last few days had perhaps no meaning, or a significant meaning- you never know.Why Tata are such a special Indian automotive company?Has it really made our nation proud?The quest for answer of theis question lead me to this thread, you believe it or not.Now lets get moving shall we and go through this epic journey in all its glories and plight.
Part 1 ---(1954-1969)
Part one of this story begins with Tata's(then Telcos') collaboration with Daimler Benz- The German Powerhouse,with the dawn of independence.This partnership launched its first truck way back in 1954 and continued to taste success till 1969 when Tata decided its time to play alone.Some of chief highlight of this partnership:
1/ Launched its first diesel truck in 1954.
2/ Jawahar Lal Nehru walks through Jamshedpur apprentice shop in 1958.
3/ In 1965 1,00,000 trucks are sold.
Part 2---Time to move Alone(1969-1991)
Part two of this story begins with confidence of JRD Tata when he decided to move alone in automotive industry,lets look at some of highlights of this era:
1/ 1969 - First Tata branded truck rolls out ,which marked end of an era and beginning of a new one.
2/ In 1977 Tata manufactured its first commercial vehicle at its plant in Pune.
3/ In 1986-Tata launches its first light commercial vehicle from Telco, the Tata 407.
Part 3 - Fly higher and higher(1991-present)
This is the most interesting part of the story.When Tata thought if we can be so successful in commercial sector , then why not enter into passenger automobile sector.
1. In 1991 the iconic Tata Sierra was launched.
2. In 1992 Tata launched Estate.
3. 1994--- Tata Sumo launched, and was sold 1 lac units in no time.
4. 1998--- Tata Indica and Tata Safari launched.Indica receives more than 1 lac bookings in a fortnight.
5. 2002 Tata Indigo launched.
6.2003 Telco changes into Tata Motors.
7. 2008 Tata displays Nano and launches Sumo grande, Vista and Indigo CS.
8. 2009 Tata launches Manza,Nano and Xenon.
9.2010-- Finally Tata launches Indias' first Cross-Over Tata Aria.
10. And in 2011 Tata started to export Manza.
So fellow TAI'ns what do you think about this wonderful journey,also please add if I have missed something, few pics of all these iconic vehicles would be cordially welcome,till then Sayonara.