Skoda Auto India: Facts & Figures


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Skoda has announced the concept of “Compact Workshops” in India to increase service touchpoints. These workshops in non-metro cities will ensure sales branches have minimum service facility of two bays.

The Compact Workshops will be equipped to handle periodic maintenance and general service requirements. Skoda India will have 30 such workshop by end-2021.

Skoda-India-Compact-Workshop.jpg

Skoda-India-Compact-Workshops.jpg

Press Release:
ŠKODA AUTO India announced a unique initiative - ‘ŠKODA COMPACT Workshops’, which aims to enhan customer service experience. Through this, the brand will open 30 new compact workshops across the country by the end of this year.

The concept of compact workshops is aimed at expanding the service touchpoints, in line with ŠKODA AUTO India’s focussed customer-centric strategy. Going forward, all sales branches in non-metro locations will have a compact workshop, which will have a minimum service facility of two bays.

Mr. Zac Hollis, Brand Director – ŠKODA AUTO India, said, “2021 is marked as the year of growth for the ŠKODA brand in India. With the launch of KUSHAQ, there is a substantial growth in our volumes and despite the challenging environment, we have managed to have a really successful launch. Along with growing our volumes, enhancing the customer experience and our journey of customer-centricity is pivotal to our success in India. We have already introduced several initiatives on this front, and I am happy to announce the start of ‘ŠKODA Compact Workshops’. Our objective is to cater to the growing customer base and ensure that customers have a seamless experience with the ŠKODA brand.”

To ensure a satisfying customer experience and standardise quality, all ‘ŠKODA Compact Workshops’ will be connected to main dealership facilities. ŠKODA AUTO India will also start operations in some new markets with this service-first concept of ‘ŠKODA Compact Workshops’. These will cater to existing customers and instil confidence in potential customers in new and emerging markets.

The ŠKODA Compact’ workshops will be capable of catering to periodic maintenance services and general repairs. Some of the servicing capabilities include inspection services, replacement of coolant, brake oil, ATF and brake disc or pad replacement. Customers can also avail other minor repairs viz replacement of bulbs, wiper blades, car detailing and accessories fitment amongst others’ which don’t require specialized tools. The major jobs as per customer request will be carried out at the main workshop, thus providing customer convenience & reach.

ŠKODA AUTO India has grown its network presence by almost 25% with the launch of KUSHAQ. This has been enabled by a focused effort on expanding the network, which formed an important part of the KUSHAQ launch strategy. The brand is now present in more than 100 cities across India, with more than 170 customer touchpoints including sales and after-sales facilities.

Another program that was recently augmented on the customer front was the ‘Peace of Mind Campaign’, providing additional benefits and ensuring an exceptional brand and ownership experience. The ‘Peace of Mind Campaign’ is built on four pillars – Cost of ownership, Customer Reach, Convenience and Transparency. ŠKODA AUTO India is also increasing the focus on digitalization, which will be a strong pillar in providing an unparalleled car buying and ownership experience to customers.

Customer satisfaction is the key priority for ŠKODA Auto India and there has been constant effort towards introducing new concepts and services that best cater to the customer needs. ‘ŠKODA COMPACT Workshops’ have been introduced in line with this brand promise.
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Skoda India has increased sales and service touchpoints from 38 in 2020 to 70 in 2021. The newly inaugurated facilities are located in: Bengaluru, Hyderabad, Chennai, Mysuru and Puducherry.

Skoda Udipi

Skoda-Udipi.jpg

Skoda Hyderabad

Skoda-Hyderabad.JPG

Skoda Secunderabad

Skoda-Secunderabad.jpeg

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Gurpratap Boparai, Managing Director of Skoda Auto Volkswagen India (SAVWIPL) has resigned. The chairman of the group, Christian Cahn von Seelen, will take interim charge of the role from January 1, 2022.

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Skoda India is celebrating its 20th Anniversary in India by creating a 3D projection at Rohtang Pass, 10,942 feet above sea level as a part of a campaign called 'Conquering the Unconquerable'.


Skoda-India-20-Years-Rohtang-Pass.jpg

Press Release:
To commemorate 20 years of ŠKODA AUTO India, the company unveiled a first-of-its-kind campaign, 'Conquering the Unconquerable'. Building on its core proposition of going beyond to achieve perfection, ŠKODA AUTO India achieved a remarkable feat by creating the highest 3D projection in the country on an intimidating, sheer rock-face of the Rohtang pass, at a staggering 10,942 feet above sea level.

Sharing his thoughts on successfully executing and launching the spectacular campaign, Mr Zac Hollis, Brand Director, ŠKODA AUTO India, said, "ŠKODA's presence in India for the last two decades has been a fulfilling journey. At the significant milestone of ŠKODA AUTO’s 20 years in India, we wanted to set a benchmark and push the boundaries to achieve something beyond imagination. 'Conquering the Unconquerable' is a campaign that is an ode to the brand's journey and potential. A tribute to ŠKODA being driven by inventiveness in every facet of our business."

Expressing his thoughts on the activation, Tarun Jha, Head of Marketing, ŠKODA AUTO India, commented, "The idea of ‘Conquering the unconquerable’ was to create history by taking on the mightiest and craft a story on achieving the unimaginable. With this campaign, we are truly conquering the unconquerable, alongside our partners, who have been a constant source of support and inspiration. We are confident that the beauty of this activation will touch hearts and minds across our consumer base."

Driving awareness for KUSHAQ, the first-ever made-in-India car by ŠKODA under the India 2.0 project, PHD Media India and Omnicom Media Group India's content arm, OMG Content, have been spearheading communications and strategy, with a robust overall content plan right from production to the marketing stage.
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Skoda India retailed 5,608 units in March 2022, opposed to 1,159 units in March 2021. This is the highest ever sales volume clocked in a month in its 2-decade history in India. Previous record was 4,923 in June 2012.

Skoda-India-March-2022-Sales.jpg

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Skoda Auto Volkswagen India Hits 15 Lakh Units Production Milestone


Over 15 lakh cars have been produced by the Skoda, Volkswagen & Audi plants in India. Skoda Auto Volkswagen India Private Limited (SAVWIPL) has announced that the group has reached the impressive milestone of producing 15,00,000 cars. SAVWIPL leads the operations of Skoda, Volkswagen, Audi, Porsche & Lamborghini in India.

The Volkswagen Group is one of the largest brands in the world with several iconic marques under its umbrella. With cars from Skoda, Volkswagen, Porsche, Lamborghini, Bentley, Audi & Seat, and bikes from Ducati, the VW Group certainly sees no lack in the number of vehicles it can sell. This also leads to great sales numbers as it has now proven in India.

The 15 lakh vehicles produced were manufactured at the group's facilities in Chakan and Auranagabad. Of the 15 lakh vehicles produced, 5,45,700 cars were exported while over 9.5 lakh vehicles were sold in India.

Piyush Arora, Managing Director of SAVWIPL was quoted as saying, "Today we have 1.5 million reasons to be proud of our employees' performance. Without them, the great result of SAVWIPL would be unimaginable. The production milestone is a significant achievement and a testament to the success of our products in the domestic as well as export market.
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Skoda India has extended its service network from 25 in 2019 to 51 in 2022. The locations of newly inaugurated facilities include: Dehradun, Panchkula, Faridabad, Prayagraj, Kanpur, Bareilly and Kota.

The company is also setting-up additional touchpoints in Gurugram, Delhi, Jaipur and in the states of Chattisgarh, Jammu & Kashmir and Himachal Pradesh.

Skoda-North-India-Service-Centers.jpg

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Skoda has expanded its Certified Pre-owned car business to 100+ cities across India. The “certified” cars undergo 115 point-based vehicle evaluation and receive 1-Year / 15,000 Kms warranty.

Skoda-Certified-Used-Cars.jpg

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Skoda India retailed 5,152 units in April 2022, compared to 961 in April 2021. This is the second-highest record for the brand after March figures. The Slavia has received 10,000+ bookings within a month of launch.

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Skoda India is digitizing its showrooms to offer enhanced customer experience with interactive technologies. Some of them include:

Digital Information Stand (Placed beside each car to show specs, comparison etc), 55" Touchscreen Interactive Table (Provides 360° car view and customization), iConsultant App (Offers virtual HD demo of the car).

Additionally, showroom walls will be adorned with Wooden Finish, Modern Art, Nature Graphics etc. There will also be a Video Wall and Heritage Wall showcasing the lineage and pedigree of Skoda Auto.

All showrooms will have two Highlight Cars. Some showrooms will have them on a wooden floor while others on a road graphic, depending on the layout and aesthetics of each dealership.


Press Release:
While the KUSHAQ and the SLAVIA are the heroes of ŠKODA AUTO’s INDIA 2.0 Project, the endeavour of INDIA 2.0 continues with improving and enhancing customer experience. As part of this venture, ŠKODA AUTO India have introduced an all-new, streamlined, uniform showroom experience that conforms to a new sense of aesthetic and revolutionises customer experience with market-first immersive and interactive technologies that enhances customer engagement with ŠKODA cars in the metal and virtually.

Commenting on the revolutionary showroom experience, Mr. Zac Hollis, Brand Director, ŠKODA AUTO India said, “We have always maintained INDIA 2.0 was not just about cars, but also completely redefining customer experience. While the SLAVIA and KUSHAQ are torchbearers of the project’s product line, our new array of revolutionary showrooms are torchbearers of our customer-first approach, helping us on the path of making this the Biggest Year for ŠKODA AUTO in India. These revolutionary showrooms feature never-seen-before interactive and immersive elements ensuring that not only is a ŠKODA a memorable ownership experience, but a memorable purchase experience too. It completely moves ahead the goalpost when it comes to the experience of shopping, inspecting, testing and buying a car.”

One of the pioneering industry firsts in India is the presence of a touchscreen Digital Car Information Stand beside each and every car on the showroom floor instead of a static specification sheet on paper. This Stand, apart from displaying the specifications of the car, also allows the customer to scroll through features, specifications, variants and a comparison feature among others enriching customer engagement and interaction.

Yet another pioneering first is the 139.7 centimeters touchscreen Interactive Table in the customer lounge. This table allows customers to virtually interact and immerse themselves in the car, with 360-degree interior and exterior views and the ability to zoom and spin the virtual car. The Interactive Table aids customers by allowing them to virtually inspect and experience the cars, variants and colour options that may not physically be present on the showroom floor. It lets them fully see, engage and very nearly touch the interiors and exteriors of an array of variants allowing them to compare and choose, making for an informed purchase decision.

The new line of ŠKODA AUTO India showrooms take on a Warm Concept. Instead of bland, white walls, the décor is adorned by a rich wooden finish embedded with nature graphics, works of modern art, pictures from the Czech Republic, and delectable design and component details of various ŠKODA cars. Then there are Heritage Walls with videos showcasing the lineage and pedigree of ŠKODA AUTO. In addition, these new modern spaces will also host a Video Wall, a giant screen that can set and alter the ambience in the showroom with rich content on the large screens. The Wall will also display specific models and ŠKODA initiatives including service and maintenance campaigns.

Integral to the experience is the iConsultant App. It will help customers view various ŠKODA cars in different colours through various videos and feature modules. The app acts as a ready reckoner for sales personnel to provide a rich and immersive demonstration on the features and capabilities of various ŠKODAs with High Definition content integrated with Customer Relationship Management.

Each showroom has two Highlight Cars. Some showrooms have them placed on a wooden floor lending luxury, warmth and class to the car. Some others have them placed on a road graphic, lending visitors and customers a sensation of motion and perspective of the car on a road. These elements vary depending on the layout and aesthetics of each showroom.

Along with expanding the network and increasing customer touchpoints, these path-breaking showrooms are an endeavour of ŠKODA AUTO India to enhancing customer experience all through the buying, ownership and maintenance process of ŠKODA cars.
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Skoda India sold 4,604 units in May 2022 opposed to 716 units in May 2021, registering a jump of 543% YoY.

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Skoda Auto India's Sales & Service network crosses 205 outlets

Skoda Auto India has announced expanding its total customer touchpoints to over 205 outlets, across 123 cities. The carmaker says that it has 175 touchpoints in India in December 2021, and in the last six months the company has added more than 30 outlets. However, we must tell you that these are not just the larger dealerships, but rather also include Skoda's low-cost sales and service touchpoints, which the company has been launching in tier 2 and tier 3 cities to have a wider network. Compared to a traditional dealership, these smaller outlets are 2- or 3-car showrooms with 2-bay workshops.

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Skoda India has set a new record for itself by selling 6,023 units in June 2022, after breaking a decade-old record with 5,608 units in March 2022.

The brand has also overtaken its 2021 annual sales at half-year mark in 2022.

Skoda-India-June-2022-Sales.jpg

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Skoda India sold 4,447 units in July 2022 opposed to 3,080 units sold in July 2021. Skoda’s first “India 2.0” model, Kushaq, has also completed 1-Year in the market.

Skoda-India-July-2022-Sales.jpg

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August 2022: Škoda reports 10% YoY growth

Škoda India reported its sales figures for the month of August 2022, and the Volkswagen-owned Czech manufacturer sold 4,222 cars in the month. Škoda also said that it has sold 37,568 cars in India in the first 8 months of of 2022, recording the company's biggest year since its inception in our market. Škoda's previous record for the biggest year was in 2012, when the company sold 34,678 cars.
 

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