Skoda Auto India: Facts & Figures
- Thread Starter Akash1886
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Škoda India registered sales of 4,173 customer deliveries and 3,389 wholesales in October 2022. This is a jump of 29% and 11% respectively, over the 3,226 retails and 3,065 wholesales in October 2021.
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Skoda’s Chakan plant has become an international export hub for the brand. It already exports vehicles to LHD markets in the Gulf. Skoda now plans to enter Vietnam in 2023 with parts and components sourced from India.
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Škoda India reported annual sales of 53,721 units in 2022, compared to 23,858 units in 2021, therefore registering a growth 125%.
The sales for December 2022 stood at 4,788 units, compared to 3,234 units in December 2021, resulting in a 48% increase in the monthly sales volume.
The sales for December 2022 stood at 4,788 units, compared to 3,234 units in December 2021, resulting in a 48% increase in the monthly sales volume.
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Škoda has steered into the global Web 3.0 initiative with Škodaverse India. Part of the global Škodaverse initiative, Škodaverse India starts with a platform that enables users to explore, buy and trade NFTs online.
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- This initiative aims to build a community of Škoda loyalists to engage, collaborate and build a long-term relationship with the brand.
- Non-Fungible Token is a digital certificate of ownership that acts as a unique identifier which cannot be copied, substituted or subdivided.
- They are recorded on a blockchain and used as certificates of authenticity as well as ownership. NFT can be an image, video, sound or any other creative digital form as well as tickets and membership passes.
- To enable universal participation of all Škoda India enthusiasts, Škodaverse India NFT platform will enable purchase of NFTs through crypto currencies as well as through INR, USD, Euro and other fiat currencies.
- The first collection of NFTs will be minted on the NEAR Protocol, a carbon neutral project as certified by South Pole. The platform is bulit on a sharded, proof-of-stake, layer-one blockchain designed for usability.
- Škoda India is commencing web 3.0 strategy in collaboration with Antier, the largest blockchain consulting firm, which is also spearheading comprehensive innovation-focused processes of creating and minting NFTs.
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Škoda Auto India has announced its new brand philosophy “Let’s Explore”, with a high impact marketing campaign, “Make every kilometer count”.
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- This development is part of the company’s larger brand strategy that began in 2022 with the unveiling of the Vision 7S design study and announcement of the new logo.
- The transformation was to encapsulate the transition into a rapidly changing world and customer aspirations captured in the new logo and lettering.
- The brand’s new philosophy “Let’s Explore” has been released globally in more than 50 markets. It reflects Škoda customers’ love to explore places, encounter new cultures and curiosity for adventures.
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Škoda Auto India have announced free Roadside Assistance pickup for cyclone-affected customers in Chennai and Andhra Pradesh.
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- The manufacturer’s entire service network in the region has been activated to be on high state of preparation to cater to the heavy inflow of vehicles expected.
- This network will offer priority service to affected customers in the region. Škoda has issued the necessary standardised repair guidelines across dealerships and has also deputed adequate manpower and spare parts.
- Customers can contact Škoda Roadside Assistance at 1800 209 4646 or 1800 102 6464 for prompt reach and response. The free RSA will be active till December 31, 2023.
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Škoda Auto Volkswagen India Private Limited has announced a change in its leadership team with the appointment of Jan Bures as the new Board Member and Executive Director of Sales, Marketing and Digital.
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- In his new role, Jan Bures will oversee the operations of the Group brands Škoda, Volkswagen, Audi, Porsche, and Lamborghini in the Indian market.
- Effective 1 February 2024, Jan Bures succeeds Christian Cahn von Seelen, who is concluding his tenure in India. Christian has been a Board Member of Škoda Auto Volkswagen India since 2019.
- Christian Cahn von Seelen has also been instrumental in growing the market presence of the Group’s luxury brands Audi, Porsche, and Lamborghini in India.
- With a career spanning over 30 years within the Volkswagen Group, Jan Bures has held several key positions in America, Germany, the Middle East, and China.
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Škoda Auto India has announced the launch of Škoda Gearheads, a dynamic NFT-driven digital community.
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- It is a first-of-its-kind nation-wide unique membership programme aimed at fostering a community of individuals passionate about automobiles.
- Apart from a welcome kit with premium merchandise, members can enjoy VIP treatment at Škoda events, exclusive benefits on car and service products purchase.
- Additionally, there will be insider updates on upcoming releases and innovations, and invitations to exclusive offline and online gatherings with industry experts and fellow enthusiasts.
- All memberships will be minted on the Polygon blockchain and can be accessed as a dynamic NFT (Non Fungible Token) on the well-entrenched Škodaverse India platform.
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