Road Ahead For Volkswagen India


Nairrk

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Upcoming VW A0 (Kia Seltos/Creta Rival) SUV Teased, Debut On 3rd Feb

After a long wait, Volkswagen India will finally reveal its highly anticipated VW MQB AO IN SUV on February 3, 2020 in a high-voltage event in New Delhi. The new model will be also on show at the Auto Expo 2020 and will help the company foray into the highly lucrative compact sedan segment of the Indian car market. As per one of the latest teasers, the VW MQB AO IN SUV will have a twin-pod LED headlamp cluster, a split-style chrome grille and roof rails. Also, the teaser reveals that the silhouette of the India-spec SUV will be pretty much the same as what’s available on the international-spec T-Cross SUV. However, it’s for sure that the production model will look tougher and will even have higher ground clearance.


The VW MQB AO IN SUV will be an India-specific model that will spearhead the company’s India 2.0 project. The latest strategy by the German carmaker is being spearheaded by Skoda Auto India and the upcoming model will even spawn out a Skoda derivative. Both the upcoming models, however, will be aimed at the Hyundai Creta and the Kia Seltos.

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Akash1886

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Volkswagen India extends comprehensive service support to customers during the COVID-19 situation


Peace of mind is priority for our customers: Volkswagen India announces an extended service support

Extension up to 31st July 2020: All customers whose Standard Warranty is due to expire between 22nd March 2020 and mid-May 2020 (both days inclusive) can now avail the special support up to 31st July 2020. All repairs as per standard warranty conditions with 100% Free of Cost (FOC) repairs can be availed as good will gesture.

Purchase an Extended Warranty (EW): Customers whose Standard Warranty is due to expire between 22nd March 2020 and 15th April 2020 (both days inclusive), can also avail the benefit of buying the Extended Warranty, up to 60 days of expiry of their Standard Warranty.

Existing Extended Warranty Customers: All existing EW customers whose EW period is due to expire between 22nd March 2020 and 15th April 2020, could report to our Authorized Workshops till 15th May 2020, for any repairs under the EW policy

Service Value Package (SVP): All customers with a valid SVP and whose maintenance is due during the months of March and April 2020, can continue to avail the services with no extra costs at Volkswagen Authorized Workshops, till 31st July 2020

– Extended support to customers until 31st July 2020, whose welcome and paid maintenance service is due during the lockdown period.

Mumbai – Volkswagen Passenger Cars India, as a responsible brand is taking several measures to support its customers, dealers and employees during this difficult situation we all are witnessing.
As a brand we truly understand the anxiousness within our customers towards the safety of their families due to the nation-wide lockdown. We strongly believe cars in India are part of our families, which is why Volkswagen is taking the responsibility of providing the necessary safety and extended services to your Volkswagen car.

For the peace of mind of our customers, Volkswagen India announces an extended service support, including Extended Warranty and Service Value Packages.

Speaking on this situation, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “Volkswagen is exercising all the necessary measures and precautions to contain the spread of the novel Coronavirus (COVID-19) and have been adhering to all the directions as indicated by the Government of India. We understand this tough situation and would like to ensure peace of mind to our customers with the extended service support. We would like to reassure them that their Volkswagen car is safe and all services will be provided as applicable. Together, we will emerge stronger.”

Extension of all these services can be availed at all authorized Volkswagen workshops across India. Along with our dealer partners, Volkswagen pledges to extend our best efforts to our customers and will continue to communicate closely with them.

Note:
1. Extension up to 31st July 2020: All customers whose Standard Warranty is due to expire between 22nd March 2020 and mid-May 2020 (both days inclusive) can now avail the special support up to 31st July 2020. All repairs as per standard warranty conditions with 100% Free of Cost (FOC) repairs can be availed as good will gesture

2. Purchase an Extended Warranty (EW): Customers whose Standard Warranty is due to expire between 22nd March 2020 and 15th April 2020 (both days inclusive), can also avail the benefit of buying the Extended Warranty, up to 60 days of expiry of their Standard Warranty

3. Existing Extended Warranty Customers: All existing EW customers whose EW period is due to expire between 22nd March 2020 and 15th April 2020, could report to our Authorized Workshops till 15th May 2020, for any repairs under the EW policy

4. Service Value Package (SVP): All customers with a valid SVP and whose maintenance is due during the months of March and April 2020, can continue to avail the services with no extra costs at Volkswagen Authorized Workshops, till 31st July 2020

5. Extended support to customers until 31st July 2020, whose welcome and paid maintenance service is due during the lockdown period
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Akash1886

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#WeNotMe: Volkswagen India salutes the #RealHeroes, will contribute to the PM CARES Fund

- Supports the #RealHeroes: Volkswagen salutes the ‘RealHeroes’ for their selfless contribution to protect our community

- Contribution to the PM CARES Fund: Volkswagen will contribute to the Hon’ble Prime Minister's Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) for every car delivered to our #RealHeroes

- Special benefits for new and prospective customers among the #RealHeroes: Announces free car care services which include enhanced vehicle protection plans (Prevent, Protect & Assist), additional benefit on new car purchase, redemption vouchers and attractive cost benefits on the purchase of Extended Warranty (EW) and Service Value Package (SVP) for a tenure of up to two years

- Preparation for the future: Employees, dealer partners, sales and service consultants and technicians are being trained virtually on further implementing hygiene practices, sanitization, usage of masks and sanitizers while serving customers once the lockdown restrictions are lifted

- Supporting dealer-partners: Financial and infrastructure support to dealer-partners is being offered to help them tide over the current business environment

Mumbai –
Volkswagen India is profoundly grateful for the selfless dedication provided by the #RealHeroes amidst this tough battle against COVID-19. While most of us are indoors and comply with prevention norms, there are heroes braving their way ahead with the hope to safeguarding our community. Volkswagen salutes those #RealHeroes by pledging to contribute to the PM CARES Fund for every car delivered to our #RealHeroes.

As a brand that patronizes safety, Volkswagen is committed to ensure all safety protocols are followed when services resume after the lockdown. Virtual trainings are being conducted with all network employees to ensure pertinent hygiene practices, sanitization, safe distancing, usages of masks and hand sanitizers become part of their daily routine while catering to customers. Additional service measures are being considered for further amplification of remote service offerings such as Volkswagen Assistance and Mobile Service Units (MSUs) to customers.

“Elaborating on this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “At Volkswagen, each and every one of us are extremely humbled by the selfless dedication by our #RealHeroes during this tough situation. As an organization, apart from our contribution as a Group to the community, Volkswagen pledges to contribute to the PM CARES Fund for every car delivered to the #RealHeroes. It will be in honor of all those heroes that are braving their way to protect lives #WeNotMe. We urge all citizens to support in flattening the curve.”

Further commenting on business continuity, Mr. Knapp said, “We are readying ourselves and all our partners to emerge stronger from this situation, be better prepared, and are working towards providing contactless sales and service experiences. Together, we are confident to make this happen in the near future.”

The enhanced vehicle protection plan includes 10-point check-up, AC disinfectant & Germkleen treatment and AC pollen filter (carbon activated), at no added cost. The benefits under the #RealHeroes are applicable for the Healthcare professionals and can be availed until 30th June 2020 across the Volkswagen network in India.

About the Volkswagen brand

Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. The brand, globally, is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future. In 2019, the brand unveiled its first ever e-mobility offering ID.3 for the European market, based on Volkswagen’s MEB platform. In India, Volkswagen currently offers the Polo, Vento, T-Roc and Tiguan Allspace.
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Akash1886

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Volkswagen digitalizes its sales and service portfolio in India
- Preparing for the future: Volkswagen India initiates an online retail sales and service offering, enabling customers with the flexibility to choose their preferred Volkswagen at their comfort

- Integration with dealerships: Volkswagen integrates its 137 sales and 116 service touchpoints in this process. Customers can choose their preferred dealership while booking online

- Peace of mind: From customers displaying their interest, to a conversation with the sales consultant up till the vehicle handover process, Volkswagen offers a contactless experience

- Online retail: Interested customers can browse all product offerings (sales & service), choose their preferred dealerships and provide their details for a virtual interaction. For those preferring to visit the showroom or workshop, can request for a pick-up and drop service via their chosen dealership

- Secured transaction: Verification will be authenticated through an OTP generation by the preferred dealership

- Sanitization measures: All Volkswagen facilities across the network along with the vehicles will be thoroughly sanitized on a regular basis to ensure employee and customer safety

Mumbai – As a responsible brand in India, Volkswagen is digitizing its sales and service portfolio enabling customers with the flexibility to choose their preferred Volkswagen at their comfort and convenience. The online retail process is simple, hassle-free and provides an end-to-end contactless experience. From a customer displaying interest, to a conversation with the sales consultant up till the vehicle handover process, will be conducted virtually.
Preparing for the future, Volkswagen has integrated its 137 sales and 116 service touchpoints in this process. Thus, enabling customers to choose their preferred dealership while booking online. To book a car or service product, customers can visit Volkswagen India’s website and browse through the range of models on display, gather product details and the relevant pricing information. Similarly, to book service products customers can fill personal details and their requirements online for the service team to deliver the request at the customer’s preferred timeslot. Customers can also opt for pick-up and drop off services basis their convenience to visit a dealership or workshop. For a secured transaction, verification will be authenticated through an OTP generation by the preferred dealership.

Commenting on the initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said,
“At Volkswagen, digitalization has been the core principle of our strategies. With the launch of our simple, secure and user-friendly online retail platform, we are pushing the boundaries of end-to-end retail sales and strengthening our commitment to customers. We aim to provide our customers the flexibility in choosing their preferred Volkswagen product through a contactless channel.”

To instill confidence in employees and customers, all Volkswagen facilities across the network along with the vehicles will be thoroughly sanitized on a regular basis for their safety.

About the Volkswagen brand

Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. The brand, globally, is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future. In 2019, the brand unveiled its first ever e-mobility offering ID.3 for the European market, based on Volkswagen’s MEB platform. In India, Volkswagen currently offers the Polo, Vento, T-Roc and Tiguan Allspace.
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Akash
 

Akash1886

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Production at Volkswagen in Wolfsburg begins again today

- First vehicle to be produced is a Golf
- Production will start at 10 to 15 percent of capacity, increasing to around 40 percent the following week
- 100-point plan provides maximum health protection for employees
- Ralf Brandstätter, COO of the Volkswagen Passenger Cars brand: “Step-by-step resumption of production is an important signal for the workforce, dealerships, suppliers and the wider economy.”
- Minister-President of Lower-Saxony, Stephan Weil, visited the first early shift at the plant: “Boost vehicle sales quickly.”
- Chairman of the Works Council, Bernd Osterloh: “The health of our colleagues has absolute priority when production resumes.”

VW_image_1.jpg

Mumbai - The Volkswagen Passenger Cars brand resumed vehicle production at its Wolfsburg plant today with the early shift beginning at 6:30 a.m. Initially, Golf production will recommence on a one-shift basis — with reduced capacity and longer cycle times. Today, some 8,000 employees are returning to the production halls. Production of the Volkswagen Tiguan and Touran models as well as the SEAT Tarraco begins on Wednesday. Multi-shift operation is to get underway again the following week. At the same time, some 2,600 suppliers, the majority of them located in Germany, have resumed production for Volkswagen’s main plant. Measures to protect the health of the workforce have been significantly expanded.
“Step-by-step resumption of production is an important signal for the workforce, dealerships, suppliers and the wider economy. In terms of managing the crisis, though, this is just the first step. Additional momentum is needed to stimulate demand in Germany and throughout Europe so that production volumes can be successively increased,” Ralf Brandstätter, Chief Operating Officer of the Volkswagen Passenger Cars brand, said.

Lower Saxony’s Minister-President Stephan Weil commented: “I am delighted that Volkswagen is gradually ramping up production again. The priority given to protecting the health of employees is exemplary. The Works Council and Board of Management have jointly developed a concept that is in a class of its own. This Wednesday, I will be meeting with the Minister-Presidents of the automotive strongholds of Bavaria and Baden-Württemberg to discuss how we can boost vehicle sales quickly. If we succeed in creating a purchase incentive that simultaneously prioritizes ecological aspects, that would be good for employment, the economy and the climate.”

Bernd Osterloh, Chairman of the Group and General Works Council, underscored: “For the Works Council, the health of our colleagues has absolute priority when production resumes. To that end, we have concluded a general works agreement with some 100 health protection measures; Volkswagen is setting a standard for German industry with this agreement. Now it is up to line managers to make sure that all employees are fully informed about the prescribed measures before they start work. All colleagues must know what to do to best protect themselves and others. This is another example of how we look out for each other at Volkswagen.”

Some 1,400 vehicles are expected to have been built by the end of the first week of production at the Wolfsburg plant. Production is to be ramped up to more than 6,000 vehicles in the following week as multi-shift operation recommences. That represents approximately 40 percent of production prior to the start of the corona pandemic. Dealers will now be able to deliver vehicles to customers – some 70 percent of dealerships have already reopened for business. After Zwickau, Wolfsburg is the second of the Volkswagen brand’s vehicle plants in Germany to resume production following the stoppage that began in mid-March. Production in Bratislava, Slovakia, already recommenced last Monday. Production ramp-up is in line with the current availability of parts given the continuing impact of the corona pandemic, government requirements in Germany and Europe, the development of sales markets and the resulting modes of operation of the plants.

Andreas Tostmann, Volkswagen brand Board member responsible for Production and Logistics, emphasized: “The team is returning to workplaces that provide the maximum level of safety. The company and the Works Council have agreed a 100-point plan to ensure that.” This plan includes specific rules on distances and hygiene: Employees are called on to measure their temperature at home every morning and to go through a health checklist before they leave for work, preferably already dressed in their workwear. Walkway diversions have been set up to avoid contacts, numerous distance markers on floors act as guides for walking and for keeping distances during meetings. Mouth and nose protection must be worn in areas where minimum distances of 1.5 meters are not possible. Mobile plexiglass partitions are in use in many areas. Material is often no longer transferred from employee to employee, but is placed in containers. The teams are being given more time to clean their tools. Cleaning frequency for washrooms and team rooms is being intensified, and several hundred additional hand washing facilities are being installed throughout the plant. The company is converting conference rooms into office spaces, flextime is being extended in offices and, where possible, home office options are being continued. To maximize information and awareness, over 8,000 posters are on display at the Wolfsburg plant alone, every employee has also received a booklet containing detailed information on the precautionary measures.

Volkswagen has shared this 100-point plan with its more than 40,000 suppliers and logistics partners throughout the world. Under normal operating conditions, 2,600 suppliers from 71 countries – a large proportion of them located in Germany – deliver around 21,000 different parts to the Wolfsburg plant every day in about 2,000 trucks and 100 rail cars. Every day, around 180 double-decker rail cars and some 185 car transporters leave the plant.
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Volkswagen Motorsport associates with IR eSports for the second season of Indian Sim Racing League
  • Aims to engage the motorsport talent by associating with IR eSports
  • 20-year-old Sai Prithvi from Chennai battled off 28 participants to win the championship cycle of ISRL2 and earns himself testing with a Volkswagen Motorsport racecar
  • Abdul Fattah secured 2nd position with 191 points and earns himself kart training with Rayo Racing
  • 3rd position was earned by Raiden Samervel with 172 points and gets a free race entry courtesy IndiKarting

Mumbai – Volkswagen Motorsport India has collaborated with IR eSports, one of the leading players in Simulator Racing in India, for the second and upcoming season of Indian Sim Racing League (ISRL). Through this unique association, Volkswagen Motorsport plans to raise the decibel of engagement and excitement around fun-to-drive experience off the track. This platform provides opportunity to all the racing enthusiasts to embark on a journey of thrill, power and fun.
The online iRacing platform allows participants to race against each other using simulators. The races are aired live on multiple social media channels, with viewers relishing the exciting action coupled with telecast quality graphics which offers racer info, leader board and other prominent information on the screen. The ISRL functions exactly like any other motorsport competition, with a proper rule book and experienced officials. Each round consists of two practice sessions totaling 90 minutes, a 10 minute qualifying and a 20 minute race. Points are awarded as per the Volkswagen India Championship with additional points for pole position and fastest lap.

The current season, concluded on May 1, 2020, had Indian racers from 14 different cities, competing in five rounds at International Circuits, in an FIA homologated Dallara Formula 3 car, with identical setup. Some of the world’s iconic circuits like Silverstone, Daytona and Laguna Seca tested the capabilities of racers.

In the final race on the Laguna Seca track, Chennai’s Amith Kutti grabbed pole in qualifying, a mere eight-thousandth of a second ahead of points leader, Sai Prithvi. As the lights went out, a determined Prithvi went breathing down the tail of the leader pressurizing him into an error. Kutti and Prithvi exchanged fastest laps before Kutti tragically hit a backmarker. The resulting suspension damage forced him to retire. Title challenger Abdul Fattah from Thrissur then crashed and had to pit which lost him valuable time and ended any hopes of the title. Jessie Jakhar was the star of the race, climbing from seventeenth to finish fourth.

Sai Prithvi’s four victories and 252 points were sufficient to crown him champion. He earns himself testing with a Volkswagen Motorsport racecar. Abdul Fattah eventually finished eleventh to secure 2nd in the standings with 191 points and earns himself kart training with Rayo Racing. Raiden Samervel with 172 points was third and gets a free race entry courtesy IndiKarting.

Mr. Sirish Vissa, Head of Volkswagen Motorsports India said, “Our core goal has always been to develop and nurture young racing talent in this country and we are always exploring new avenues to connect with the right target audience. We believe in this current situation, collaborating with IR eSports is the right way to make motorsport racing accessible across a wider audience.”

He further added, “The champion gets a chance to drive a Volkswagen race car at the circuit which is a unique opportunity.”

“Growing grassroots motorsport has always been a passion for us. We gained a lot of knowledge organising India’s largest eSports Racing Championship since last year. The lockdown created the perfect opportunity for eSports and we are happy to create a competitive avenue for motorsport to grow in India via iRacing. Volkswagen Motorsport have been vital to the growth of motorsport in India and we are very grateful for them joining hands with us on this exciting journey.” said 8 Time Champion and founder of IR eSports, Rayomand Banajee.

The next season of the ISRL in association with Volkswagen Motorsport India, will commence on Friday 8th May with upgrades and changes to the format, which will make it more exciting for viewers and increase the challenge for racers. The races will be viewable live on IR eSports’s social media platforms where the spectators root for their favourite driver while throwing some healthy wordplay.

All participants stand to win Volkswagen Motorsport India merchandise. To register, visit IR eSports on Facebook/Twitter/Instagram.
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Nairrk

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Volkswagen India to sell multi-brand used cars under Das WeltAuto 3.0

volkswagen-india-sell-used-cars-das-weltauto-3-0.jpg

German automaker Volkswagen (part of Skoda Auto Volkswagen India) has confirmed its plans to enter the country’s used car business. Through the new Das WeltAuto 3.0 (DWA) programme, Volkswagen India aims to create a professional and transparent environment for potential buyers or sellers of used cars. In fact, the company is not limiting the business to Volkswagen products but intends to sell choices from all major brands operating in India. Over the years, several automakers have introduced used car platforms alongside their regular retail outlets.

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In the starting phase of Volkswagen’s used car network, 105 Das WeltAuto outlets will be opened across India. Every product coming under it will be thoroughly checked and certified by well-trained professionals. As an added bonus, Volkswagen Das WeltAuto is also offering accessories, service schemes and warranty packages (up to 12 months).

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Nairrk

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My Volkswagen Connect App Launched; Brings Connected Tech To VW Cars In India


Volkswagen India has joined the connected car bandwagon with the launch of the 'My Volkswagen Connect' mobile app. The new interactive sim-based app brings connected car technology to Volkswagen cars sold in the country and provides access to a host of features like vehicle telematics, geofencing, remote tracking and more. The app is available for both Android and iOS devices. The new Polo GT TSI and the Vento Highline Plus will get the new My Volkswagen Connect app as standard, the company has said in a statement.

The new Volkswagen connected car app essentially uses a dongle that's plugged in the car's on-board diagnostics (OBD) port that relays information on the mobile app. The app offers a range of data that includes the user's driving style quantifying speed, braking behaviour, coolant temperature, acceleration and rpm. The app also enables users to locate the point of interest and also reach out to customer care or roadside assistance, in case of emergencies.

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350Z

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Volkswagen has announced its product lineup under SUVW Strategy. It includes the launch of New Tiguan (5-Seater), Taigun and second batch roll-out of T-Roc and Tiguan All-Space.​

Staying true to its commitment of four SUVs for the Indian market, Volkswagen Passenger Cars India today announced the global bestseller, New Volkswagen Tiguan as the fourth SUV under its SUVW Strategy. With this announcement, Volkswagen India has now showcased its complete range of SUVs for the Indian market for the year 2021, taking a significant step towards its objective of gaining a 3% market share in the country. Additionally, T-Roc and Tiguan Allspace have been a testament to the brand’s sustainable product strategy. Keeping this momentum, Volkswagen India is all set to introduce the second batch of award-winning SUVWs the T-Roc and Tiguan Allspace.

Further, the brand is gearing up for its biggest launch of 2021, the Volkswagen Taigun, the first product based on the MQB A0 IN platform. The Taigun will offer customers a promising value proposition that embodies the marvel of German engineering, powerful, and enhanced driving experience with Volkswagen’s TSI technology and accessible mobility solutions. Staying aligned to the SUVW strategy, the brand has undertaken several initiatives that will be implemented and executed in phases in the coming months.

Introduced in 2020, the T-Roc and Tiguan Allspace received a phenomenal response in the Indian market. T-Roc which was launched in March 2020, was sold out within two months of unlock in India. The increasing demand from the customers for both the SUVWs, motivated Volkswagen to introduce the second batch of bold and confident T-Roc and versatile 7-seater Tiguan Allspace.

Adding more context on the developments, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “2021 is an important year for the brand as we fulfill our promise of introducing four-new SUVs. We’ve been working relentlessly towards strengthening our existing offerings and our upcoming products, the Taigun and Tiguan will further enhance our presence in the Indian market. The customers’ demand for different body styles is on the rise and we look forward to contributing in meeting this growing demand in India with our strong, reliable and sustainable product strategy.”

To be a more accessible brand, Volkswagen India recently introduced its Sarvottam 2.0 program, redefining its customer experience, and WhatsApp for business is the latest development under the program. Additionally, Volkswagen’s new brand design, which was introduced last year, will be implemented across its dealer networks in India. The initiative, will help enhance the customer experience, making it vibrant and contemporary across all channels. The brand is also working towards reducing the total cost of ownership, and strengthening relationships with their customers, by providing a seamless and transparent experience that’s digitally enabled, technologically advanced, efficient, connected and provides curated solutions as per the customer’s requirement.
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350Z

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Quick update: Volkswagen India has extended Service Period / Warranty / Extended Warranty / Roadside Services / Service Value Package on its products until 30th June 2021.

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Nairrk

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Volkswagen India Announces Monsoon Car Care Service

Volkswagen Passenger Cars has rolled out its monsoon car care service initiative for its customers across the country. The German carmaker is starting with the monsoon car care service from June 01 across Volkswagen service facilities in India. Technicians at the Volkswagen authorized workshops will conduct a complimentary 10-point monsoon vehicle health check-up, along with inspecting the car for parts and accessories that need to be replaced during the rainy season. The company also recently launched the second phase of its TCO campaign, with an aim to reduce the total cost of maintenance by up to 25 per cent.

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Akash1886

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Volkswagen implements New Brand Design and Logo across the network in India​

NBD Interior_1.jpg


New era of Volkswagen: Aligned to the Transform 2025+ strategy, Volkswagen India implements new brand design and logo across its 150 dealer outlets in India. As part of phase I, the brand has implemented new brand design in 30 touchpoints and plans to cover the remaining touchpoints in a phased-wise manner in the year 2021

New Brand Design and Logo will ensure more colour, light and warmth across all touchpoints, aligned to the brand’s presentation of being more attractive, innovative, and emotional

Increase digitalization and connectivity at dealerships to make customer communication more data driven, personalized and accessible

Training and development: Volkswagen India will conduct training and orientation program for its employees and dealer partners, to be much more customer oriented and accessible, both online and offline

Leading up to the launch of Volkswagen Taigun: With the intent to offer a unique Volkswagen experience to customers in India, the brand is in the process of introducing new brand design and logo across all its dealerships timed with the launch of the most-awaited SUVW, the Taigun

NBD Exterior_2.jpg

Mumbai – Volkswagen Passenger Cars India, today announced the implementation of the New Brand Design and Logo, across all its 150 dealerships in the country. With customers at the heart of the brand, Volkswagen India is working towards providing a unique experience and creating new mediums to connect with customers. Through the implementation of the new brand design, Volkswagen aims to make its dealerships more human, attractive and emotional. Following the phase wise approach, Volkswagen has already implemented 30 touchpoints in phase I and plans to complete the remaining touchpoints in a phased-wise manner in the year 2021.
Through the new brand design and logo, Volkswagen aims to make people’s lives brighter with their products, along with showcasing a young and vibrant identity and to be more inviting to its customers, both new and existing. Additionally, as a part of this strategy, the brand will also provide behavioural training to its entire staff, including frontline personnel like salesmen and service advisors, to make them more customer oriented.

Today, customers are increasingly obtaining information via the digital channels, and Volkswagen’s new brand design has a consistent digital orientation. The brand will offer prospective and current customers across different age groups, easy access to information about specifications of its cars, pricing, financing, and servicing needs, offline as well as online. With digitisation at the forefront, Volkswagen also introduced “Sarvottam 2.0” program, with an intent to provide a seamless and transparent customer experience that's digitally enabled, technologically advanced, efficient, connected, and provides curated solutions to customer's requirements.

Commenting on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360° customer experience, that is intriguing and contemporary across all channels and appeals to our customers.”

With this evolution, the brand will be more digital, human and modern. Customers will be able to experience the new brand design across Volkswagen showrooms in India along with its biggest car launch of the year, the Taigun.

About the Volkswagen brand

Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. The brand, globally, is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future. In 2019, the brand unveiled its first ever e-mobility offering ID.3 for the European market, based on Volkswagen’s MEB platform. In India, Volkswagen currently offers the Polo, Vento, T-Roc and Tiguan Allspace.
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Nairrk

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2021 Volkswagen Tiguan Facelift Local Assembly Begins In India, Launch Next Month


Volkswagen India has announced commencing the local assembly of the upcoming Tiguan facelift in the country. The updated 5-seater SUV comes to India via the CKD (Completely Knocked-Down) route and will be assembled at the company's Aurangabad facility. The same plant where the recently launched Audi Q5 is assembled. The 2021 Volkswagen Tiguan facelift is one of the four SUVs that the company had planned to launch in India this year, with the other three being the all-new Taigun subcompact SUV, the 2021 T-Roc and its flagship, the Tiguan AllSpace 7-seater SUV.




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