Project: Comparative Ads of Automobiles in India


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Thread Starter #1
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Sep 13, 2009
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Hi,
This is to inform you that I have been assigned a research project/dissertation paper of the title " Analysis of comparative ads in automobiles in the Indian market - Are They Giving The True Picture ? " I am PG student at IIMC, New Delhi in Advertising & PR.

I need help regarding the ads which feature comparative analysis with competitive models like Ford Fiesta Classic vs Swift Dzire VDi, Chevy Spark vs Maruti Alto K10 VXi. Thanks.

I would really be grateful if someone provides me with a link or image of the ad where Hyundai compared the Santro Xing with The Swift way back in 2005 for which Maruti Suzuki sued Hyundai for misleading information. Another case in this point is The 2009 Maruti SX4 vs Honda City where Honda sued Maruti for misleading info about City..
 
Thread Starter #3
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Thanks 350Z. I would be helpful if u can provide me with some print ads of indian auto companies especially the 2005 Hyundai Santro Xing vs Maruti Swift ad
 
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