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Just like Force Motors, Premier Automobiles is one of the latest Indian entrants in the passenger car market which is selling the cars in collaboration with China-developed vehicles but under their own name badge. Yesterday, it was good enough to see them participating in Auto Expo 2012 with complete enthusiasm when they officially highlighted the New Rio SUV. Ever since launch, Rio has never been able to successfully grab the attention of market and it was always criticized, especially for dated design, engine and poor after sales network of Premier Automobiles Limited (PAL). However, the new Rio is packed with a better design and advanced BS-4 compliant 1.2 Litre Petrol engine. Quality wise the car is much better than previous models but from my observation, I believe there is still a huge scope for improvement, especially in terms of plastics quality (Door pads look cheap) and features. Have a look at these photographs to judge yourself.
Premier has chosen to keep their exhibit in a very prominent location; in midst of the pavilion of two renowned auto manufacturers and top of that, it is located right in front of the entry gate of the pavilion. Although the exhibit area is not very big but it is vibrantly designed and features total three Rio’s (i.e. in White, Red and Silver) along with along with the engine and its specifications tagged beside.
Premier has chosen to keep their exhibit in a very prominent location; in midst of the pavilion of two renowned auto manufacturers and top of that, it is located right in front of the entry gate of the pavilion. Although the exhibit area is not very big but it is vibrantly designed and features total three Rio’s (i.e. in White, Red and Silver) along with along with the engine and its specifications tagged beside.