PSA Group has confirmed the brand’s entry in the Indian car market by 2020.
An Overdrive reader has spotted the new Peugeot 208 with red TR-C plates in Mumbai. If you’ve been following recent developments involving Peugeot and the Indian market, you’ll know that its spotting may not be a coincidence.
The PSA Group (owner of Peugeot) has confirmed the brand’s entry in the Indian car market by 2020, and have tied up with CK Birla Group for production in Tamil Nadu with the factory capacity at 100,000 units per annum. However, it’s unlikely that the 208 spotted is the India-spec model on test, given that PSA Group hasn’t yet established complete operations or have decided the product lineup for the Indian market.
The company plans to start selling products by the end of the decade, so it seems a bit too early to start testing prototypes. Also, the current gen 208 is nearing the end of its product cycle, making way for the next-generation model which is based on the CMP platform and due next year.
It’s likely that the model could’ve been imported for data collection and validation, given that the driving conditions, fuel quality and road dust in India are different to markets where Peugeot has a strong presence. Or it could be a benchmark vehicle sourced by another manufacturer or OEM supplier to test components. There have been instances in the past where models not sold in India have been spied testing as benchmark vehicles.
It could also be a car in transit to a neighbour. Peugeot does have a presence in Nepal and Bangladesh, so there’s a possibility that it was being driven to one of the neighbouring markets.
The French automaker is testing the Peugeot 208 without camouflage in India, indicating that the testing is not related to the market launch of the car. Introduced in 2011, the current Peugeot 208 received a facelift in 2015 and is now towards the end of its life. PSA is working on the second generation 208 and the progress made, gauging by spy photos, puts its launch in late 2018.
As reported in February, the PSA Group plans to launch a B-segment hatchback, a compact sedan and a compact SUV in India. It is said that these are made-for-India models. If PSA intends to bring down its European range the second-gen Peugeot 208 due next year could be the hatchback, the sedan, the second-gen Peugeot 301 and the SUV, the second-gen Peugeot 2008.
The PSA Group has formed a joint venture with the CK Birla Group for manufacturing and selling vehicles and components in India. Production will take place in Tamil Nadu with an initial annual capacity of about 1,00,000 vehicles.
Peugeot 208 spotted in India again – benchmarking with Elite i20
The newly launched Peugeot 208 had landed in India a couple of years back, when we were the first to bring this news you. The company has commenced testing of its new hatchback. Peugeot had plans to enter India a few years ago when they had tested the 208 and the 508 sedan as well. The company had pulled out of the country, as Europe’s economy was affected back then. This time PSA group (Peugeot) has partnered with CK Birla group and will manufacture cars in their Chennai facility. Let’s have a look at the Peugeot 208 hatchback, which is expected to be PSA’s introductory model in India.
This time the Peugeot 208 has been spotted with 2 Hyundai Elite i20s on the Mumbai-Pune Expressway by our YouTube subscriber Nikhil Dawande. How did we know that the 2 Elite i20 are being used for benchmarking? The number of the Elite i20s are similar and seem to have been registered in somewhat similar time. The same goes with the registration number of Peugeot test cars as well. We reckon one will be the petrol one and second diesel. Hyundai Elite i20 is a direct competition to the Peugeot 208 and there is no hiding.
This same hatchback has been spotted on several occasions on test in Tamil Nadu. The PSA Group is looking at setting up its plant in Tamil Nadu itself. Initially, there were rumours that Peugeot could be looking at Gujarat and that was the initial plan as the Peugeot test mules came to India through the Navi Mumbai port itself. At the moment, the company seems to be evaluating, which should be the ideal products for the Indian car market. The company is coming in JV with Hindustan Motors, a brand that is one of the oldest car brands in India. The only unfortunate bit of HM is its history, which doesn’t say much about its strong points apart from the Ambassador, which was sold for many years without any major changes.
The Peugeot 208 is expected to be priced between INR 7 lakhs to INR 10 Lakhs, on-road. This premium hatchback will want to establish itself as a worthy competitor to the Hyundai i20 and Maruti Baleno. Peugeot will need to be careful about the pricing, in order to attract new buyers. It might be a bit early to state if this is a good price, but the company is looking at having a highly localised product. This will help them to reduce the initial cost and even the servicing shall be affordable too.
Peugeot and Birla Group inaugurate engine manufacturing plant in Tamil Nadu
It was back in 2016 when PSA Group, the parent company of Peugeot Citroen announced their association with the Birla Group. Today, the two announced the inauguration of their engine and transmission plant.
Located in Hosur, Tamil Nadu, the plant has been built at an investment of Rs 600 crores. It took about 2 years for the setting up of the plant. Manufacturing capacity in first phase at the plant stand at 2 lakh BS6 compliant engines per year and 3 lakh transmission units per year.
Images of the all-new Peugeot 208 have been leaked on a French automotive news site, revealing the car’s exterior and interior design ahead of the car’s official reveal at this year’s Geneva Motor Show.
The leaked exterior image shows the new 208 will replace the current model’s curves with crisper lines, taking inspiration from the brand’s latest 3008 and 5008 SUVs. Features include a pair of neatly-incorporated LED daytime running lights, as well as Peugeot’s latest upright grille design and U-shaped lower air intakes.
French car conglomerate PSA Group has announced that it will come to India with the Citroen brand. The first Citroen model for India is slated to go on sale before end-2021, PSA stated. Today's announcement comes a little over two years after the parent company of Peugeot, Citroën and DS cars expressed intent to return to India through a joint venture with the CK Birla Group.
PSA Group: Different approach a key to success in India
As French car major PSA Group gears up to re-enter the Indian market – this time with the Citroën brand – it aims to achieve success by adopting a different approach. Key areas of focus include scalability, long-term planning and high localisation.
First Citroen model for India to be revealed on April 3, 2019
Since the beginning of 2019, Citroen has been in the news in India. It started with the sighting of the C5 Aircross, and at the end of last month, Groupe PSA confirmed it had indeed chosen Citroen as the brand that would lead its India re-entry. Now, Groupe PSA has announced Citroen will be hosting its first-ever press conference in India on April 3, 2019, and more importantly, will reveal the first Citroen model for India.
With the manufacturing backbone in place, the French conglomerate announced last month that it has chosen the Citroën brand to crack the Indian market this time around. And finally, Groupe PSA has now revealed that it will put in the last piece to the puzzle on April 3, 2019 and divulge the car that will go on sale in our market before end 2021.
While most of this is widely known, the range of products that Citroën has in its stable isn't. In brief, the range comprises hatchbacks, MPVs, sedans and SUVs. There's no confirmation about the models for India but, in our opinion, an SUV would be a clever start. Here's an overview of Citroën's global SUV range.
After Citroen, Groupe PSA To Launch ‘Ambassador’ EV Car Brand In India – Report
Groupe PSA will officially be re-entering India through the Citroen brand as the first product will be rolled out by the end of 2021. The second largest European carmaker has big plans for India and it all started when two joint ventures were signed with CK Birla group back in January 2017 worth more than 100 million Euros initially. A month later, the famed Ambassador nameplate was bought for Rs. 80 crore from Hindustan Motors that is owned by CK Birla group. According to a recent report emerged on the internet, the Ambassador name will be used by Groupe PSA exclusively for selling electrified cars in the domestic market.
All-New 2019 Peugeot 2008 SUV Revealed; Gets Diesel And EV Options
Peugeot, one of the famous French car makers, has unveiled the all-new 2008 compact SUV for the international markets. The all-new SUV gets quite a few updates and looks like a scaled-downed version of the Peugeot 3008. The all-new car gets a range of powertrains including a choice of petrol and diesel engines. With an eye on the future, Peugeot is also offering an all-electric version of the 2008 SUV.
Now tons of features are available with the all-new 2008. Most of these features are likely to be offered only with the top-end variant of the SUV. The all-new Peugeot 2008 gets Drive Assist system that includes lane positioning assist, lane departure warning and adaptive cruise control with automatic stop-n-go function.
The electric version of the model, the e-2008, starts from and £28,150. That price is inclusive of the government’s plug-in car grant. First deliveries for the conventionally powered 2008 will arrive in February 2020, while the first examples of the all-electric e-2008 will reach their buyers in April of next year.
From launch, the 2008 is available in four trim levels: Active, Allure, GT Line and flagship GT trims. Entry-level Active models come as standard with 16-inch alloy wheels, electrically controlled and heated door mirrors, a 3.5-inch display set into the instrument binnacle and a seven-inch infotainment system with support for Apple CarPlay and Android Auto. Active safety braking is also standard across the range.
India’s First Peugeot Citroen showroom in Ahmedabad – C5 Aircross launch by July 2020
Citroen is all set to set foot in India with the launch of C5 Aircross premium crossover later this year. The French automotive brand, part of PSA Group, has a comprehensive long term plan for our market including products that are specifically developed to suit the local tastes.
Ahead of its official launch later this year Citroen has started opening its outlets in the country to generate brand awareness and get people acquainted with its heritage and premium appeal. One of the first outlets have come up at Ahmadabad. Thanks to automotive enthusiast Ishit Purani, here are the first images of the new showroom. We expect to see more such outlets crop up across the country in the coming weeks.
Unlike MG Motors which relies on massive and opulent outlets to propagate a premium feel, Citroen believes in keeping things small and simple. The brand has been experimenting with compact showrooms in France under the La Maison (French for home) banner. The Citroen La Maison outlets are smaller than a standard premium car outlet and are appointed with earthly tones including extensive use of wooden trims.
Groupe PSA in India undertaking measures to combat Covid-19 health crisis; Outlines plans for business continuity
· Since the start of the Covid-19 health crisis, Groupe PSA in India has been deploying Employee Safety First measures across all its locations
· The group remains committed to India and is working closely with all stakeholders to implement business continuity plans
Chennai, 7 April 2020
Groupe PSA in India, today, announced measures it has taken to tackle and contain the spread of the Covid-19 across all its offices and plants to ensure safety and well-being of all employees. All the offices (Chennai) and plants (Thiruvallur and Hosur) in Tamil Nadu, are closed until further notice and in line with Government’s lockdown directive.
Work from Home for all Groupe PSA employees in India has been enforced. Continuing to keep the health and safety of employees as its top priority, the Groupe PSA Indian leadership team is in constant touch with all stakeholders for any support they may require.
Groupe PSA in India along with its Dealers, Agencies and Vendors understands the challenges to business this pandemic poses as the global business isolation impacts all multinational projects. While reiterating its commitment to India, given the current scenario where people at large are concerned about their personal well-being & health and automotive purchase is not a priority, Groupe PSA in India in close co-ordination with its new dealer partners has decided to re-time the launch of its debut vehicle the Citroën C5 Aircross SUV to Q1 2021, while ensuring industrial readiness. The re-timing is aimed to move the commercial launch to a potentially more positive economic activity period where consumer sentiments are upbeat.
At the same time, Groupe PSA has decided to maintain the project timeline & investment for the C-Cubed program, under which the first vehicle designed, developed and made in India would be launched in 2021 as announced in 2019 by Carlos Tavares, Chairman of the Managing Board, Groupe PSA. Groupe PSA in India has reinforced to all employees and stakeholders the need to stay agile for business continuity post lifting of the government mandated lockdown.
About Groupe PSA Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.
Media library: medialibrary.groupe-psa.com / @GroupePSA_EN
The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Brand sold 1 million vehicles in over 90 countries.