Nissan Micra Launched in India; Starting Price at Rs 3.98 Lakhs


Status
Not open for further replies.
Thread Starter #197

350Z

Core Team
Joined
Aug 10, 2009
Messages
21,187
Likes
7,835
Location
New Delhi
Although I am not a so big fan of Micra either but come on! Has anyone of you ever checked the car (Indian) before using a word like “Hate”? If you would have and then added Hate or Ugly, Probably, I'd have accepted it. It's not at all fair to criticize a model even before the launch.

Drive Safe,
350Z
 

AMG

Suspended
Joined
Oct 1, 2009
Messages
4,031
Likes
328
Location
N/A
The car may be great, but it is ugly, and I dont need to check out the car before calling it ugly.
Period.
 
Joined
Aug 24, 2009
Messages
1,055
Likes
15
Location
Bangalore
I never test drove it. However, I have seen it in flesh as there are some Micras in my neighborhood. All of them are used by young girls here; I mean so far I have not seen a guy driving it here. I will try to post some pics of the version available here.
 
Thread Starter #200

350Z

Core Team
Joined
Aug 10, 2009
Messages
21,187
Likes
7,835
Location
New Delhi
Looks could be subjective, but not the quality. Rest can be said after price is revealed; The approximate starting price which was told to me is Rs.3.5 Lakhs.

Drive safe,
350Z
 
Joined
Aug 24, 2009
Messages
1,055
Likes
15
Location
Bangalore
Another update on Nissan dealership: Nissan has officially announced the inauguration of their new showrooms this month at:

Trivandrum (Kerala)
Navi Mumbai (Maharashtra)
Bhubaneswar (Orissa)
Jaipur (Rajasthan)
Bhopal (Madhya Pradesh)

As of today, Nissan has 15 dealerships across India. Out of these 15 and surprisingly the first on in Kerala is in Calicut (Kozhikode) which is my home town [:D] The showroom in Trivandrum will the second in Kerala. Nissan Cochin (Kerala) showroom (3rd one) is 'work in progress' and will be inaugurated in a months time! So, Nissan is really fast in setting up their network!
 
Joined
Mar 1, 2010
Messages
472
Likes
28
Location
Queen of the Hills
Rajasthan dealership is given to owner of Honda dealership, Pink City Honda.
I think they will name it Royal Cars or something.

I am waiting for the diesel version for a friend of mine.
 
Joined
Jul 6, 2010
Messages
2,173
Likes
16
Location
Bangy
Prices(ex showroom Delhi)

XE 3.98 LAKH
XL 4.69 LAKH
XV 5.28 LAKH.
I expected the price to be Rs5 lakh. How many airbags does the XL have?


The looks aren't too bad, IMO. Its as cute is this pig[pig] here!
I don't mind them, seriously. :stupid:
At least they aren't as bad as the Xylo's.
 
Thread Starter #207

350Z

Core Team
Joined
Aug 10, 2009
Messages
21,187
Likes
7,835
Location
New Delhi
Below is the complete official Press Release by Nissan India.


  • Nationwide sales will commence from July 15, 2010
  • Available in 3 variants and six colours
  • To be priced at INR 3,98,000 – XE (entry), INR 4,69,500 – XL (Mid) & INR 528,800 – XV (Top) - all ex-showroom Delhi.
  • Car equipped with multiple ‘first-of-it’s-kind’ features in its segment like Intelligent Key plus Immobilizer, a push-button engine start-stop system and electric foldable mirror.
  • Nissan also announces a host of Customer Care and Service Schemes

New Delhi, July 14, 2010: Nissan Motor India Private Ltd (NMIPL) today announced its product offensive in India with the commercial launch of its first ‘Made-in-India’ compact hatchback – the new Nissan ‘Micra’. The Nationwide sales for the all-new Nissan Micra, which is been built on Nissan’s versatile ‘V’ platform would commence from July 15, 2010. Mr. Kiminobu Tokuyama, M.D. & CEO, NMIPL, Mr. G M Singh, Vice Chairman & MD, Hover Automotive India and Mr. Abhijeet Pandit, V.P –Sales, Marketing & After Sales, Hover Automotive India (HAI) along with dealers, trade partners and other key officials attended the event.

Nissan Micra is a smart, global hatchback simplifying urban mobility. The Micra has a rich legacy of 28 years and has established its credential by winning many awards. The all new Nissan Micra has been fine-tuned to meet the different tastes and needs of customers in both developed markets and emerging markets like India. Designed and tested in Japan and manufactured locally in India, Nissan Micra is a global car that will also be sold in advanced markets such as Europe, Middle East, and Africa among other countries

This 4th Generation Nissan Micra model is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving.
In India, Nissan Micra will be available in three standard variants of XE (Entry), XL (Mid) and XV (Top). Available in two interior colour schemes: black and griege (only XV), the Nissan Micra will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra is priced competitively in its segment providing a complete package of features, performance, drivability and comfort. The ex-showroom Delhi prices for Nissan Micra are INR 3,98,000 for XE (entry), INR 4,69,500 for XL (mid) and INR 528,800 for XV (top) variants respectively.

Additionally, in a competitive move, Nissan has adopted a uniform pricing policy across the country to offer a fair and equitable benefit to customers all over India. Thus, the ex-showroom prices will be uniform across pan India except for states/cities where differential VAT, entry tax, Octroi and other local taxes applicable would be levied extra.

Speaking on the occasion Mr. Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, “The moment that we all have been anxiously waiting for has finally arrived! We begin our product offensive in India with the launch of the Micra and the Indian customers can look forward to a long and fruitful association with our product and services. The Nissan Micra is the right product at the right time that will offer the customers a good means of urban mobility with a complete package of performance, features, safety and comfort. We expect Micra with its latent advantage and its unique features to do well in the Indian market and carve a niche of its own compared to other competitive models in this segment.”

Announcing the sales and marketing strategy for the new Micra, Mr. Abhijeet Pandit, Vice President –Sales, Marketing & After Sales, Hover Automotive India, said, “The launch of Nissan Micra marks the beginning of a serious foray at the mass market by Nissan in India. We are overwhelmed with the response the pre-order bookings have generated so far through our dealerships prior to the launch. We have received over 2000 bookings, which have well exceeded our expectations. This is a very encouraging sign and goes to show the customers faith in good quality products. The Nissan Micra will be launched nationwide with a comprehensive multi-media marketing campaign featuring our brand Ambassador Ranbir Kapoor. We will also be using some non-conventional forms of media to maximize the product visibility and increase sales.”

“To ensure good after sales service across the nation, we are planning to increase our dealer networks at a rapid pace. We will be having 20 dealers operational across India by July 2010, which will be more than 30 by the end of this fiscal year. We have also partnered with major banking institutions to provide easy financing and loans disbursement schemes through our dealerships for our retail customers“, adds Mr. Pandit.

Drive Safe,
350Z
 
Thread Starter #208

350Z

Core Team
Joined
Aug 10, 2009
Messages
21,187
Likes
7,835
Location
New Delhi
PRODUCT ATTRIBUTES

Nissan Micra is a compact hatchback with an affable appearance and engineered for easy handling and sprightly performance, while realizing class-competitive fuel efficiency. Innovations Positioned in the B+ car segment, the new Micra is equipped with some key technological innovations, which are designed to simplify day-to-day life for its owners. The Nissan Micra offers first-in-its-class Intelligent Key plus Immobilizer, a push-button engine start-stop system and electric foldable mirror. Another unique feature is the intelligent multi-display meter, which supplies drivers with real time fuel economy information, cruising range and outside temperature. In addition, the driver power windows are fitted with ‘one touch up/down’ feature along with a pinch guard.

Design
A unique design feature of this car is the double-layer integrated grille, which provides a stylish and sophisticated look to the car, yet maintaining a classical shape. There is also a stylized version of the distinctive arched side window line, something that is central to the Micra’s heritage, identity and appeal.

Compact Exteriors
Retaining its compact dimensions, the Nissan Micra measures 3780mm in length, 1665mm in width and 1530mm in height. The longer wheelbase (2450mm) enables a ‘wheels-at-each-corner’ stance – the main reason behind the Micra’s roomier interiors. The boomerang-shaped grooves on the roof have a clearly defined purpose too. The efforts of Nissan’s Global Production Engineering Centre also make it the lightest (XE-905kgs, XL-915kgs & XV -930kgs) yet sturdy hatchback in its segment. This has been achieved in numerous ways by reducing number of components and using newer manufacturing and material processing techniques.

Roomy and Practical Interiors
Aiming to match the same sense of exterior style inside the car, Nissan has employed a ‘connected cocoon’ design featuring a dashboard design, which takes on a ‘twin bubble’ theme. This refers to the circular instrumentation panel and the similarly shaped glove box compartment on the passenger side. Special attention has been paid to use of materials on the instrumental panel by using Micro-grain technology. This reduces the plasticky feeling and improves productivity by ensuring quality and finish for visual and tactile appeal.

Performance
The all-new Nissan Micra is powered by an all-new HR12 DOHC 12-valves 1.2-litre, 3-cylinder petrol engine. Power is rated at 56Kw (76ps) @ 6000 rpm, while torque output is 104Nm @ 4000 rpm. The Nissan Micra comes with a 5-speed manual gearbox. The wide gear coverage enables the 1.2-litre engine to achieve economy and brisk acceleration.

Ride and Handling
Nissan engineers have taken meticulous effort to develop the ride and handling characteristics of the car that is a perfect mix of agility, refinement and poise. Mounted onto Nissan’s new signature V-platform, the compact design of the suspension minimizes intrusion at the rear for maximum trunk space, but not at the expense of the car’s on-road dynamics. The front MacPherson Strut and rear Torsion Beam provide excellent cushioning effect, reducing fatigue during long journeys. Particular attention has been paid to bump absorption, ensuring that the Micra will ride smoothly over challenging road surfaces, not suffer from wallow or float, and cruise effortlessly at highway speeds.

Comfort and Convenience
In contrast to its high-speed capability, the car also has superb visibility and a class-topping turning radius of 4.65m. It is equipped with several new technologies that assist with minimizing C02 emissions and mileage while at the same time making parking easier.
The Nissan Micra with a top speed of 160kmph provides a class competitive fuel efficiency of 18.06 km/litre (tested and approved by ARAI). The Nissan Micra is also equipped with a class competitive boot space of 251 litres that can easily carry those extra bags of shopping during travel.

Safety
In the area of safety technology, Nissan pursues innovation as part of its “Safety Shield” concept, an advanced, proactive approach to safety issues based on the idea that cars should help protect people. The incorporation of the ‘V-platform’ is one major factor contributing to the car’s improved impact safety. The car is designed to absorb the forces of a frontal impact, owing to the sophisticated crumple zones, while maintaining cabin integrity due to its highly reinforced body shell. All variants including the entry level (XE) are equipped with driver airbag. The top variant (XV) has been fitted with standard safety equipment such as Driver + Front Passenger airbag, Anti-lock Braking System (ABS) with Electronic Brake-Force Distribution (EBD) and Brake Assist (BA).

The Nissan Micra comes with a standard manufacturers’ warranty of 2 years/50,000kms (whichever is earlier). In order to understand customer needs and resolve their queries, Nissan has established ‘Nissan Care’ – A Customer Contact Centre. Customers can reach Nissan by dialing Toll-free No 1800-209-4080 or alternatively by writing an email to customercare.hai@email.nissan.in
CUSTOMER CARE AND SERVICE SCHEMES
As part of its after-sales commitment, in an effort to handhold the customers and provide them with round-the-clock assistance, Nissan is introducing a host of customer care and service schemes including Extended Warranty and Roadside Assistance for its products starting with the Micra. (Refer Annexure for details)

The Nissan Micra with its standard features of driver’s airbag, a trip computer, power steering, air-conditioning and body colored bumpers across all its variants is a complete package and good value for money for customers offering them an affordable means of mobility and comfort.
Notes to Editors: About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL), a 100% subsidiary of Nissan Motor Limited Japan, was incorporated in 2005 with a vision of ‘Enriching People’s Lives’ through latest Nissan Technology and products. Chennai is a strategic hub for production, R&D and exports for Nissan. In February 2008, Nissan together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of Rs. 4500 crores over a period of 7 years. On March 17, 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its groundbreaking ceremony in June 2008. The Plant has an initial capacity of 2,00,000 units per year and will reach 4,00,000 units per year in full capacity in the future.

NMIPL existing range of products include the X-Trail (SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) – all three imported from Japan as CBU (completely built units). The launch of the first locally made global compact hatchback (Nissan Micra) in July 2010 marks the serious foray into the mass market by Nissan in India. NMIPL will also commence exports in second half of the fiscal year 2010 to more than 100 countries including Europe, Middle East and Africa.

NMIPL has appointed Hover Automotive India (HAI) as their exclusive strategic alliance partner to handle sales and marketing, dealer development, customer relationship management and after sales in India.
In line with its global philosophy of corporate sustainability, NMIPL has already begun its commitment to make a meaningful contribution to the community. The plant has already completed constructing 21 residential homes for relocated families from construction site, apart from constructing local Police Station and fire service station in the Oragadam village. At the corporate level, NMIPL has also partnered with ‘Habitat for Humanity’ for providing shelter to 75 families by constructing homes for the socially and economically less fortunate section of the society.

ANNEXURE

NISSAN LAUNCHES HOST OF AFTER SALES SCHEMES
In order to provide hassle-free driving experience to its fast growing Customer base in India, Nissan Motor has announced a host of After Sales schemes that include Road Side Assistance, Extended Warranty. The schemes and services would provide 24×7 service assistance to the delight of its Customers across India.

Nissan Road Side Assistance support
Nissan has appointed TVS as its Road Side Assistance agency. Some of the key services rendered through the agency would include:
Free towing assistance to nearest Nissan Dealer Workshop
Free fuel delivery of up to 5 liters in case of incorrect fuelling (One instance per year)

Jump-starting / battery replacement *
Delivery of spare key
Assistance in tyre changing
Cab arrangement (free upto 100kms for CBU & Micra chargeable)
24×7 call centre in regional languages
Availability of trained technicians for on-site quick repairs
Assistance in Ticketing and accommodation
Nissan Extended warranty scheme
Nissan’s extended warranty scheme comes in as over and above the manufacturer’s warranty. The scheme would give extra warranty applicable up to 2 years or 80,000 kms whichever expires first. This scheme also includes Nissan Road Side Assistance for extended period. The other features of the scheme include, on the spot issuance of warranty certificate, speedy online claims module, etc.

Drive Safe,
350Z
 
Joined
Jul 11, 2010
Messages
137
Likes
71
Location
Hyderabad
@ 350 Z,

Nice detailed report.

So the much awaited Nissan prices are revealed today. [clap]

Pricing of Micra is very similar to Swift. I think they just copy pasted from Swift website[lol]. And taking cue from them I am also doing copy paste of the few hatchbacks with whom Micra will compete directly. Prices are ex-showroom Delhi.

In my opinion it is a bit more costlier(20-30k) to my liking. Your comments please.
 

Attachments

Status
Not open for further replies.

Top Bottom