Here’s one innovative act by Maruti Suzuki to bring an under shadowed model back to life. India’s leading car maker, a few days ago, released a new website: www.comealive.in which successfully created a bit of suspense amongst Indian audience. Though it was speculated to be a serious entry of Kizashi or the new Swift but what Maruti has in store for us is a campaign promoting ‘safety’ as the USP of Estilo through a couple of crash test dummies. However, at the end, what the question lies is that would MSIL be able to effectively promote Estilo with such campaign and boost slight sales figures of this car as well? Things are still not very clear, because it’s yet to be seen whether this only remains as a promotion campaign or something else in terms of safety features in Estilo is coming too.
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