Bajaj Boxer 150 is a miss
Some time back Bajaj Auto the Boxer in a new avatar, the Boxer 150. The Boxer 150 by Bajaj Auto came out as a power commuter specifically targeted for the people who don’t care about the looks of a motorcycle but want a well-built motorcycle that return a good fuel efficiency figure.“Bharat Bike” as the Boxer is termed by the company was mostly directed towards the rural customers with a killer pricing of Rs. 42,051/- (ex-showroom, Delhi) making it the cheapest available 150cc bike in the Indian motorcycling market.
According to the sources the Bajaj boxer has been selling close to 2500 to 3000 bikes per month.The Boxer 150 was launched by the company way back in September 2011.Hero generates 45% of its sales from these markets. In order to increase its sales Bajaj Auto has steeped up marketing the bike in 16,000 villages.The marketing campaigns would include demo vans where the bike will be showcased and test rides will be offered. (MotorBeam)