MG Astor SUV Unveiled in India


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350Z

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MG Motor has unveiled its upcoming mid-size SUV named “Astor”. It features Personal AI-Assistant and Autonomous Level-2 Technology.

The name Astor is derived from Raytheon Sentinel, an airborne battlefield and ground surveillance aircraft formerly operated by the Royal Air Force (RAF), UK.

MG Astor shares the ZS platform sold by MG across the globe in countries such as the UK, Australia, New Zealand, Middle East, Norway, Netherlands and other countries in Asia too.

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Press Release:
MG Motor India today unveiled the industry-first personal AI assistant and first-in-segment Autonomous Level 2 technology, to be featured in their upcoming mid-size SUV – Astor. MG aims to further its auto-tech focus by building on the concept of Car-as-a-Platform (CAAP) of possibilities and services.

MG is working on emerging technologies like Artificial Intelligence (AI) to enable the development and application of services and subscriptions to support the ‘on-demand in-car’ needs of the customers. Astor is the first car to get a personal AI assistant in the company’s global portfolio.

The personal AI assistant is designed by the acclaimed American firm ‘Star Design’. It depicts human-like emotions & voices and can give detailed information on every topic through Wikipedia. It will engage with people in the car and is powered by i-Smart Hub. It is a platform on which the partnerships, services, and subscriptions of CAAP will reside. It will allow customers to personalize their set of services.

Speaking about India’s first personal AI assistant and the first-in-segment Autonomous Level 2 car Astor, Mr. Rajeev Chaba, President and MD, MG Motor India, said, "As an auto-tech brand, we’ve always introduced breakthrough technologies and now, we are moving forward with Artificial Intelligence. Astor is a step further and a catalyst for disruption with first-in-the-industry and best-in-class features that customers only get in premium/luxury segments. With a relentless pursuit of innovation and software at the heart of the production, our vehicles will continue to provide a smarter and safer driving experience by leveraging AI."

The Autonomous Level 2 MG Astor is powered by mid-range radars and a multi-purpose camera that can realize a series of advanced driver-assistance systems (ADAS). These include Adaptive Cruise Control, Forward Collision Warning, Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, Lane Departure Prevention, Intelligent Headlamp Control (IHC), Rear Drive Assist (RDA) and Speed Assist System amongst others. These functions can significantly improve driving safety and comfort, and they have been further optimized for Indian traffic conditions.

The name Astor is derived from Raytheon Sentinel, an airborne battlefield and ground surveillance aircraft formerly operated by the Royal Air Force (RAF), UK. MG Astor shares the popular ZS platform sold by MG across the globe in countries such as the UK, Australia, New Zealand, Middle East, Norway, Netherlands and other countries in Asia too.

For the first time in India, MG recently showcased CAAP with endless possibilities. Building an ecosystem of various in-car services, it hosts subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more. MG car owners will also get access to music on the JioSaavn app along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+ - select cities to begin with) in the car. CAAP will create various possibilities which will evolve with time, creating a safer and smarter driving experience.

MG ASTOR DESIGN TEASED

Astor gets an all-new Bold Celestial Grille that is inspired by cosmic lines and forms which adds dynamism to the front of the car. The radial pattern concentrates the epicentre of the entire front face. The tungsten steel electroplated material forms a distinct appearance like the sun. The contrast of light and dark further highlights the three-dimensional effect of each flashing cell. The British automaker also revealed the unique ‘Dual Tone Sangria Red’ interior of Astor, which is one of the three interior themes, signifying state-of-the-art craftsmanship.
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MG has announced that it’ll be using the voice of Paralympic athlete and Khel-Ratna Awardee, Dr.Deepa Mailk, in MG Astor AI-Assistant.

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Press Release Excerpt:
Called ‘The Woman on Wheels’, Deepa has enlisted herself in record books for several driving feats across deserts & mountains. The woman extraordinaire will humanize the voice of the personal AI assistant in the soon-to-be launched SUV MG Astor. It is another step towards establishing the carmaker as an auto-tech pioneer.

MG has led disruption in the Indian automotive sector with many firsts like internet-connected car Hector, pure electric SUV ZS EV, Autonomous Level I SUV Gloster. For another industry first car – MG Astor with a personal AI assistant – it only made sense for MG to onboard somebody like Deepa Malik who has several firsts in her list of achievements.

Talking about the partnership, Rajeev Chaba, President & Managing Director, MG Motor India, said, “At MG, we strive to consistently create exciting and meaningful experiences for our customers. In another first, we are introducing a personal AI assistant in MG Astor. Having Deepa Malik, a woman of many firsts, as a voice for Astor, is in line with our commitment to both community and diversity. Deepa is the epitome of women empowerment and her voice in Astor is a message for everyone to be unstoppable.”

Deepa Malik, the first Indian woman Paralympic Medalist, said, “I am delighted to be the voice of the next MG SUV. I have closely followed MG’s journey in India, and I applaud their vision. MG has not only led the disruption in the automotive industry, but it has contributed to the empowerment of different sections of society. It is commendable that MG’s one-third of the active workforce is women. I am confident that MG will emerge as a champion with the industry-leading features of Astor.”
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Morris Garages has shared a few more images of the Astor including that of 10.1” infotainment screen.

All variants of MG Astor will feature Android Auto & Apple CarPlay as well as JioSaavn app as standard.

Astor hexagonal grille with LED headlights projector set-up, LED DRLs doubling up as turn indi...jpg

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MG Astor 10 1 inches infotainment system screen  and Astor personal AI-assistant.jpg

MG Astor 10.1 inches infotainment system screen displaying the Apple CarPlay and Android Auto ...jpg

MG Astor screen with Apple CarPlay and Android Auto.jpg

MG Astor with AI Inside Tech Camo.jpg

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MG Astor will be unveiled on 15th September, 11:30 AM. Sharing the link to live webcast.


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MG Astor Compact SUV Unveiled In India


MG Motor India has finally taken the wraps off the Astor compact SUV which essentially is a petrol powered version of the MG ZS EV that went on sale in India early 2020. That said, the new MG Astor is way advanced from the ZS EV or other SUVs in the carmaker's range especially when it comes to technology that has been at the core of MG Motor India. In fact, debuting the new Concept of Car as a Platform (CAAP) connected car software, the MG Astor taking it a notch. The CAAP is basically its new software platform which is incrementing on technologies like Blockchain, Machine Learning and Artificial Intelligence amongst others.







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