Mercedes-Benz Strategy To Regain India Leadership


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Mercedes Benz Opens up 2 State of the Art Outlets in Kolkata

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The star that everybody is after, the best selling luxury brand in India has opened doors to two brand new dealerships in the ‘City of Joy’ Kolkata. Inaugurated by Mr Martin Schwenk, Managing Director and CEO, Mercedes-Benz India and Mr Sanjay Thakker, Chairman, Group Landmark, the luxury brand has further enhanced its presence in the eastern side of the country. This dealership is Benchmark Cars’ third outlet in Kolkata and the seventh one for Mercedes-Benz in East and North-East India. Spread across 20,300 sq. ft. the showroom itself occupies 13,000 sq. feet. These outlets will cater to the ever-rising number of customers in the Kolkata region.

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Mercedes-Benz India Introduces Wishbox Finance Scheme For Customers



Mercedes-Benz has introduced a host of innovative mobility solutions customers and it's called 'Wishbox'. Wishbox presents customised mobility solutions with five primary features - Key-to-Key Change, 25-25-25-25, Zero down payment, Star Agility+ and Comprehensive insurance. Key to Key change allows customers to own two Mercedes-Benz cars in a span of 4 years. This is applicable on GLE and GLS SUVs, and the offer allows two upgrades at no extra cost and the customer always gets to own the latest product offering. The 25-25-25-25 scheme sees a customer to own a Mercedes-Benz car without having to worry about the down payment and the immediate commencement of EMIs. The customer makes a down payment of 25 per cent of the value of the car and then pays three annual payments of 25 per cent each. The zero down payment is aimed at benefitting the customers by addressing the challenge of a high entry barrier by significantly reducing the down payment, as a regular down payment goes up to 40 per cent including margin, tax and insurance.

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Mercedes-Benz India Inaugurates New Service Facility in Bhubaneshwar

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Mercedes-Benz India inaugurated one of Odisha’s largest luxury car dealerships in the twin-cities of Bhubaneswar and Cuttack. The state-of-the-art luxury dealership is spread across a massive area of 40,000 sq. ft., with 6 car display and 10 service bays that can service up to 3500 cars a year. Situated in the city’s auto-hub, the 3S facility (sales, service and spares) will act as a one-stop-shop for all the sales and customer service requirements for customers in Cuttack, Bhubaneswar, Raurkela, Sambalpur and adjoining areas.

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Mercedes-Benz India Inaugurates Integrated Luxury Car Dealership in Chennai

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Mercedes-Benz inaugurated a luxury car dealerships, Sundaram Motors, in Chennai. Mercedes-Benz India Managing Director and CEO Martin Schwenk and Sundaram Motors Executive Director Sharath Vijayaraghavan inaugurated the facility. The state-of-the-art luxury dealership is spread across a massive area of 72,000 sq. ft with a 6-car display and 63 service bays that can service up to 15,000 cars a year and underlines Mercedes-Benz’s bullish approach for the Indian market. Situated in the city’s auto-hub, the 3S facility (sales, service and spares) will serve as one-stop-shop for all sales and customer service requirements in Chennai and adjoining areas.

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Mercedes-Benz Celebrates 25 Years Of Manufacturing In India



Believe it or not, but Mercedes-Benz has been making cars in India for the past 25 years and yes, it has had a local assembly site for that long. It was in 1994 that Mercedes-Benz started assembling cars in India but back then, the production site was located in the Tata Motors (Telco) premises. It was only in 2009 that Mercedes-Benz India inaugurated a new manufacturing plant spread over 100 acres in Chakan, Pune. Since then, the company has not looked back and the plant churns out 'Made-In-India' cars and this includes a long list which has marques like the C-Class, E-Class, S-Class and CLA Coupé as well as Maybach S-Class and the SUVs GLA, GLC, GLE and GLS. But before all these cars were made, the first car to be assembled by Mercedes-Benz in India was the W124 E220.


The W124 E220 was the first car to be assembled by Mercedes-Benz in India


The Mercedes-Benz plant in Pune currently assembles 9 cars in India

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Mercedes-Benz India Promises To Service Cars In 3 Hours



Mercedes-Benz India has launched the Premiere Express Prime service program for its customers. With this initiative Mercedes-Benz promises complete servicing of a car in three hours. The quick turnaround can be made possible because of dedicated bays, dedicated tools & equipment and a dedicated team. This service is now available in Bengaluru and will roll out soon in Delhi, Mumbai, Hyderabad and Ahmedabad. Premier Express Prime however, excludes major service and repairs, warranty repairs or service on specialty AMG vehicles.

The Premiere Express Prime service comprises of oil and oil filter check and replacement, brake fluid replacement, dust filter replacement, wheel rotation, coolant antifreeze mixture ratio check, washing, interior & exterior cleaning, fuel filter check, air filter replacement.

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Mercedes-Benz To Launch EQ Electric Sub-Brand In India



Mercedes-Benz India has confirmed that it will launch its EQ electric brand in India on 14 January, 2020. The EQ oversees the electric car portfolio of Mercedes-Benz and has models such as the EQC electric SUV in its line-up. Could this mean that we will see the launch of EQC in India this year? Well, it is too early to say. But considering January itself will see the launch of two electric SUVs in the Tata Nexon EV and the MG ZS EV and with the launch of the Audi e-Tron confirmed too, it wouldn't be a stretch to expect Mercedes to launch the EQC this year, which was the first production electric model from Mercedes-Benz.



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Mercedes-Benz To Debut A-Class Sedan In India At 2020 Auto Expo

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Ever since the A-Class sedan was launched in 2019, the speculation around its possible launch in the Indian market started brewing. Now, the German luxury marque has confirmed that the said car will be showcased in the country at the Auto Expo next month, with a launch due later this year. Details about the Indian-spec A-Class sedan are yet to be revealed, but we can confirm that the car will be assembled at the manufacturer’s plant in Chakan.

The international-spec model comes with a host of engine options which include a 1.3-litre petrol engine that makes 136 hp power and 200 Nm torque on the base trim. The same engine is also available in a higher state of tune producing 163 hp of max power and 250 Nm max torque. This engine can only be had with a 6-speed manual transmission.

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Inside the cabin, the A-Class sedan gives even bigger saloons a run for their money. Mercedes-Benz has equipped the car with a freestanding infotainment system running on its MBUX system with voice control. The three circular chrome vents under the infotainment screen, along with the chrome-covered steering makes the car feel upscale.

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Mercedes-Benz Introduces Fast Lane Body & Paint Repair For Faster Accidental Repair Jobs

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Mercedes-Benz India has announced introducing a special service programme in order to offer faster accidental repair jobs. Called the 'Fast Lane Body & Paint Repair' with the new service programme, the company claims that Mercedes-Benz customers can get specified accident repairs jobs done within three days. The carmaker further states that it was able to achieve this quick turnaround time using efficient processes, minimizing downtimes and using faster drying components while ensuring that there are zero compromises on the quality of repairs.

Introducing the new 'Fast Lane Body & Paint Repair' programme, Shekhar Bhide, Vice President, Customer Services and Corporate Affairs, Mercedes-Benz India said, "Customer services is a key element in our growth strategy in India. We at Mercedes-Benz are restless to move the yardstick of service excellence for the luxury automotive segment in India. The launch of 'Fast Lane Body & Paint repair' is a step in this direction. The turnaround time especially during an accident is one of the highest and can be stressful. With quick and efficient service, we want to be able to support our customers during such times. We are confident this initiative will further help us build on the trust we have acquired from our customers over the decades."

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Akash1886

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To the Silver Arrows Community,​

The world at this time is going through its toughest phase.

We at Silver Arrows are concerned about the safety and health of all its team members, customers and stakeholders.

In line with our efforts to minimise exposure to COVID-19, all our stores and workshops shall NOT be operational from 22nd March 2020 till further guidelines from the government.

This will effect delivery of many of our services such as delivery of new, pre-owned cars, delivery of work in progress and completed cars at our workshops or receiving any cars at our workshops.

The Insurance team shall be working from home to provide renewal services remotely wherever practically possible to ensure customers are provided with renewal services for their cars.

I’m aware this will cause much inconvenience to you, our customer community, however at this time Silver Arrows primary responsibility would be to ensure Health First for all our stakeholders.

We are available at 9999-200-500 and on info@silverarrows.in for any assistance you may require. We anticipate huge flow of in calls and if in any event we are unable to address any concerns, you may escalate the issues to the team below:

For Sales-

Delhi- Pankaj Patel- +91 81301 27591
Noida- Asif Ali- +91 81307 90670

For Used cars- Jatin Babbar- +91 98990 53020

For Service-

1. Noida- Sadiq- +91 81301 77665
2. Ghaziabad Body Repair - Sanjay- +91 81304 22446
3. Delhi Service- Rahul- +91 81307 90689
4. Delhi Body Repair- Deepak- +918130790658

I request all of you to please follow Goverment guidelines on precautions to be taken against the virus for us to beat this threat together.

Stay Safe and Look forward to welcoming you at Silver Arrows as soon as we have clearance from the authorities on the next steps.

Thanks for your understanding and support as always.

Warm Regards,

Tushar Kumar MD and CEO
Regards
Akash
 
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Mercedes-Benz India Launches New Campaign To Revive Buying Sentiment


The coronavirus pandemic has taken a severe toll on auto sales which have hit a 10 year low in terms of volumes. The upcoming festive season is one of the few silver lining in otherwise a dull period for automakers this year and companies are leaving no stone unturned to cash in on the festive demand. Mercedes-Benz India has launched a new marketing campaign called 'Unlock With Mercedes-Benz', ahead of the festive season to uplift the buying sentiment by way of providing comfortable and attractive EMI options and cost of ownership options to prospective customers. Mercedes-Benz says that the campaign will last till the end of the festive season.

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Mercedes-Benz India To Locally Manufacture AMG Models; Will Start With AMG GLC 43 Coupé


Mercedes-Benz India today announced that it will start local manufacturing of AMG models in India soon. AMG, which is Mercedes-Benz's performance sub-brand, currently offers a wide portfolio of performance limousines, performance SUVs, SUV coupés, and sports cars. As of now, all of them come to India as a completely built unit or CBU models. The company will kick-start local assembly of its performance-spec models with the AMG GLC 43 4MATIC Coupé, and it will be launched in India next month.


Commenting on this announcement, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, "The decision to locally produce AMG in India underlines Mercedes-Benz's clear roadmap for the Indian market and our long-term commitment to our Indian customers. We want AMG to be more accessible to the potential customers and play a bigger role in our overall portfolio we offer in India. This decision is an important milestone towards strengthening our AMG ambitions in India further."

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350Z

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Mercedes-Benz has announced extension on warranty & related services due to lockdown. Sharing the pointers from Press Release:​
  • Standard Warranty Extension: For Standard Warranty cases expiring between 15th April and 31st May’21 will be honored up to 30th June’21
  • Protection Against Lapsed Service: Misses on the scheduled annual service from 15th April’21 up to 31st May’21 would be honored up to 30th June’21 without affecting warranty benefits However, customers should ensure servicing of their vehicles before 30th June’21
  • Extended warranty and Insurance claim support: Claims related to Advance Assurance Extended warranty or Motor insurance (Daimler Financial Services Insurance) can be reported till 30th June’21. Such claims will be attained even if the extended warranty or motor insurance on the car has lapsed in the period of 15th April’21 to 31st May’21
  • Hassle free Insurance renewal just a call away: Through Daimler Financial Services, Customers can easily renew motor insurance policy by simply calling the nearest Mercedes-Benz dealer and receiving policy over e-mail with eased payment terms
  • Extra period to purchase extended warranty: If the vehicle’s standard warranty period of 3 years is expiring between 15th April’21 and 31st May’21, customers can buy Advance Assurance extended warranty by simply calling the nearest Mercedes-Benz dealership before 30th June’21
  • Mobilo on the move: Road Side Assistance with special permissions from authorities is made available wherever possible , to ensure customer support
Drive Safe,
350Z
 
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Mercedes-Benz Introduces 'Direct To Customer' Retail Sales Model In India


Mercedes-Benz India introduced its new retail sales model called 'Retail of the Future' (ROTF). With this new model, the company plans to promote a 'direct to customer' retail approach to creating a more customer-centric brand. To the effect, under this business model, Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, process the order and fulfil them. This would also mean that the company will offer one transparent price across India. The new retail model will be applicable only for new car sales, whereas other verticals like - customer service, pre-owned cars and allied businesses will remain unchanged.

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