Mercedes-Benz Strategy To Regain India Leadership


Akash1886

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Mercedes-Benz is one of the first to introduce Door-to-Door Navigation with Apple Watch

Official Press Release

Stuttgart/Sunnyvale. Mercedes-Benz creates an intelligent integration between Apple Watch and Mercedes-Benz vehicles with its new MB Companion App. The MB Companion App allows Mercedes-Benz costumers to search for directions on the Apple Watch or on iPhone initiating a complete door-to-door experience. A seamless integration unfolds: giving walking directions to the car on the Apple Watch, driving directions on the vehicle navigation system and again walking directions on the Apple Watch from the car to the final destination.

The destination that the driver selects on Apple Watch is passed to Mercedes-Benz COMAND Online once the driver starts the vehicle. He then receives safe and non-distracting driving directions to his selected destination from Mercedes-Benz navigation. When the driver parks and leaves his car, Apple Watch gives him walking directions to the final destination making it the perfect guide for “Last Mile Navigation”.

The new Mercedes-Benz C-Class and S-Class vehicles equipped with COMAND Online will be able to work with the MB Companion App as of fall this year. Further models will follow soon. By then, the MB Companion App will also enable drivers to find vehicle information such as Fuel Level, Range, Maintenance Code, and Odometer Readings on Apple Watch.

Mercedes-Benz Research & Development North America (MBRDNA) – the agile innovation center in Silicon Valley has worked together with Daimler development experts from Sindelfingen to enable Mercedes-Benz to make this new Door-to-Door navigation available for customers. With its culture of collaboration, networking, innovation and creativity, Mercedes-Benz’s team in Silicon Valley established a track record in integrating Silicon Valley innovations into vehicles.
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Mercedes Benz Opens new Dealer Outlet of Silver Arrows in Ghaziabad, U.P

Mercedes-Benz drives into Delhi NCR with a new state-of-art dealership in Ghaziabad; continues its strategic network expansion in key markets

Ghaziabad – Pursuing the strategic ‘15 in 15’ approach for network expansion, Mercedes-Benz India today inaugurated the world class dealership of “Silver Arrows” in the burgeoning city of Ghaziabad, in Delhi NCR. The new dealership which is spread over 30,000 sq. ft. is located in the most premium retail arena of Ghaziabad. This new dealership was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Tushar Kumar, Member of the Board of Management, Silver Arrow Automobiles Pvt. Ltd.

Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India stated
“Ghaziabad is an emerging luxury car market and we have witnessed an increased demand for Mercedes-Benz cars here. It was important for Mercedes-Benz to be strongly present in this market and provide the fascination of the Three Pointed Star to our potential customers and enthusiasts. The customer centric approach is vital to Mercedes-Benz’s growth strategy and this state-of-art dealership in Ghaziabad underlines this perfectly. Silver Arrows Ghaziabad will further bolster Mercedes-Benz’s strong market presence in the important Delhi NCR region. With a top-class infrastructure in place, we are sure that the new dealership will tap the potential of this emerging market and establish itself as the ultimate luxury car destination in the entire region.”

Created in a span of twelve months, the state-of-art 30,000 sq. ft. Silver Arrows dealership promises to be Ghaziabad’s ultimate luxury car destination. The dealership has a team of 65 handpicked, dedicated and highly trained personnel to ensure on-time and efficient sales and after-sales service for the discerning customers, leading to a delightful ownership experience. The dealership located on Plot No. 64, Site IV, UPSIDC Industrial Area, Sahibabad and Ghaziabad is on the main Ghaziabad highway with a close vicinity to the luxury hotels and high net worth residential areas. The strategic location of Silver Arrows Ghaziabad will help in targeting the potential customer base which is increasing steadily in the area. The strategic significance of the dealership is further enhanced with other upcoming premium localities of Ghaziabad like Raj Nagar and Raj Nagar Extension, which are in close vicinity of the new dealership. The location is also in the hub of the industrial area in Ghaziabad.

The discerning customers can experience the entire range of fascinating
Mercedes-Benz models at Silver Arrows Ghaziabad. The facility also boasts of a roof top garden along with an exclusive Mercedes Café which adds to the luxuryexperience for customers. The dealership also has a completely new and innovative display for a host of genuine

Mercedes-Benz accessories and merchandise. In addition, the dealership also boasts of a dedicated showroom floor for Mercedes-Benz Certified, the pre-owned car division of Mercedes-Benz India. The customers can experience the different Mercedes-Benz pre-owned cars in this dealership. This floor has the capacity to display 5 Mercedes-Benz Certified cars.

Tushar Kumar, Member of the Board of Management, Silver Arrow
Automobiles Pvt. Ltd. commented: “It is a moment of immense pride for us to set up our second Mercedes-Benz outlet within two years in the Delhi NCR region. With the inauguration of this dealership we will continue our efforts to better our achievements and reaching out to newer customer base. Our association with Mercedes-Benz has been very fruitful and has seen a lot of success. The launch of this dealership is not only a commitment to our valued customers in the region, but also an affirmation of our strong partnership with the iconic brand. Silver Arrows Ghaziabad will display the complete range of fascinating Mercedes-Benz cars,while our after-sales service will be the best in the industry. We will ensure that our valued customers feel the highest possible satisfaction and delight at Silver Arrows Ghaziabad.”

Service Centre:

With 14 productive bays that can service up to 3400 cars per year, the 15,000 sq.ft. spread state-of-art service centre of Silver Arrows would provide round the clock support for the customers. The workshop has been built at par with the brand’s stringent global benchmark and is equipped to undertake general repairs, accident jobs, body paint, spares and maintenance work. The service center of Silver Arrows Ghaziabad boasts of an interactive bay which comprises sophisticated equipment which enables the best possible inspection and service of the Mercedes-Benz cars. There also is a dedicated lounge for drivers. There is also a dedicated training room facility complete with audio / visual facilities. With the establishment of the new dealership at Ghaziabad, Mercedes-Benz India continues to have the densest network by any luxury car manufacturer in India, spread across 39 cities and 72 outlets. The company is pursuing a carefully curated network expansion strategy with the objective of moving close to the customers. Mercedes-Benz also inaugurated brand new AMG Performance Centre in Hyderabad and Pune to make the AMG performance brand, more accessible to the customers.
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Mercedes-Benz India considering Maybach and S63 AMG

Having launched the Mercedes-Benz S Guard, the armored version of the S Class, the Indian arm of the German luxury car maker is eyeing more derivatives on its flagship luxury saloon. Two of these variants are the even-more-luxurious Mercedes-Maybach and the performance-oriented S63 AMG.

According to Mercedes-Benz India’s managing director and CEO, Mr. Eberhard Kern,
“many customers in india are asking” for the Maybach variant of the S Class. “We’re considering if there is enough demand and according to this we will decide what to do”.
The Maybach variant of the S Class, available as Maybach S500 and Maybach S600, feature a 206 mm increase to the length of the sedan, and all of this is centered on enhancing rear-seat legroom. The Maybach variants also opt for individual rear seating with reclining and massaging seats as standard.
The S500 is powered by a 4.7-liter V8 petrol engine, the same engine which is assembled by Mercedes-Benz India at its Pune plant for the S Class. The Maybach S600 though is powered by the 6.0-liter V12 engine, which is also found under the hood of the S-Guard.

Coming to the S63 AMG, power comes from a hand-assembled 5.5-liter twin-turbo V8 engine capable of 585 hp and 900 Nm of torque. These derivatives of the S Class, if launched in India, will be imported through the CBU route.

Mercedes-Benz Maybach, S63 AMG considered for India
 

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Mercedes-Benz scripts its best sales ever in the Jan-Sep period; crosses the 10,000 units.​

Record 10,079 units sold in the January-September 2015 period, a 34% year-on-year growth (Jan- Sep 2014: 7,529 units)

Mercedes-Benz India almost equals the entire 2014 sales volume, in the first nine months of 2015 (Jan-Dec 2014: 10,201 units)

Mercedes-Benz sold 3,420 units in July-Sep 2015 (July-Sep 2014: 2,812 | +22%)

This stellar growth is enabled by a strong customer preference of the entire portfolio comprising the New Generation Cars, the sedans, the SUVs and the performance cars

The luxury sedans comprising the World Car of the Year- the new C-Class, the E-Class, the S-Class and the stylish CLA-Class remained key volume contributors and grew by 39% (Jan-Sep 2015)

The SUV portfolio comprising the GLA, M-Class, GL-Class grew strongly by 70% in the Jan – Sep 2015 period | All new GLE-Class to be launched on 14-Oct

Densest network presence for any luxury car maker, 80 outlets in 39 cities: new outlets in Jamshedpur, Ghaziabad, Bangalore, Chennai, Calicut inaugurated | Total 12 new outlets inaugurated in Jan-Sep 2015 period
Pune: India’s largest luxury car brand Mercedes-Benz, continued its stellar growth performance in the first nine months of the year. Continuing its historic growth momentum and record sales run, Mercedes-Benz India registered a robust 34% growth in the January-September 2015 period delivering 10,079 cars to its customers since January 2015. By selling 10079 units, Mercedes-Benz sold almost the entire volume of 2014 in the first nine months of 2015.

This spectacular growth is enabled by the most comprehensive and a young product portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG performance cars. The CLA, the C-Class and the E-Class sedans spearheaded the sales volumes of Mercedes-Benz, coupled with strong performance from the SUV portfolio as well. The sedan portfolio emerged stronger by 39% in the January-September 2015 period. Spearheading the popularity of the SUV portfolio was the sales success of the GLA, closely matched by the M-Class and the GL-Class. The SUV portfolio grew by an impressive 70% in January-September 2015 period. Giving a further boost to the unmatched SUV portfolio, Mercedes-Benz will be launching the new GLE (earlier M-Class) on 14th October for the India market. The company also witnessed strong sales performance from the exclusive and top-end performance brand Mercedes-AMG and the Mercedes-Maybach sub-brands. The Mercedes-Maybach S 600 is already sold out for the remaining quarter of 2015 and the booking for the locally produced Mercedes-Maybach S 500 has already commenced.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz’s success run in India continues as we sold almost the entire 2014 volumes in first nine months of 2015. This continuous sales success is a clear reflection of our customer centric approach and our relentless drive towards creating customers for life. I am glad to see the India strategy is bearing fruits, and we are well poised for entering the Q4 with a very strong footing.”

“The success of the first three quarters has been in line with our expectations and we are confident of achieving our target of a sustainable double digit growth. We not only launched 12 new products and revived the market, but also inaugurated 13 new outlets taking our network reach to an unsurpassable 80 outlets spanning across 39 cities. This underscores our customer centricity which is central to our business strategy. We will also redefine the luxury SUV segment with the launch of the new GLE on 14th October.” added Mr. Folger.

Mercedes-Benz India provides complete peace of mind to customers with its innovative service and finance programmes. Mercedes-Benz cars are equipped with 2 years standard warranty and additionally a one year ‘Star Care’ program as standard. Customers can also avail benefits from the 4th year extended warranty, with no mileage restriction. Mercedes-Benz Financial Services offers a full range of unique finance and insurance services which support the customers in providing value. These unique programmes comprise Corporate Star Lease, Star Finance, and Star Agility etc.

(All figures of Mercedes-Benz India are that of retail sales.)
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Akash1886

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Buddies,

Mercedes Benz did an outstanding gesture by congratulating BMW on completing it's 100 years of existence in Automotive industry. It issued an official picture thanking BMW which shows how composed and well balanced is Mercedes Benz towards the competitors. In any market, where the competitors are looking for an opportunity to ride-over the others, Mercedes Benz as true to it's magnanimous stature did this wonderful gesture. Some automotive blogs I know made fun of this gesture but that simply shows their levels of understanding.

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#Respect!

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Akash
 

Akash1886

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Mercedes-Benz India clocks its highest ever sales in the Indian market; scripts its best month, best quarter and best fiscal ever​

Mercedes-Benz India clocks its highest ever sales in the Indian market; scripts its best month, best quarter and best fiscal ever

Pune: India’s largest luxury car maker Mercedes-Benz today announced its best ever sales in the dynamic Indian market. The company recorded its best fiscal year (13,558 units), best quarter (3,622 units) and best monthly sales ever (March 2016). This historic sales performance firmly underscores the growing customer preference for the Three Pointed Star in India, as a result of a highly focused customer centric approach adopted by the brand. The Q1 sales momentum achieved is significant against the backdrop of the diesel ban in the key Delhi and NCR market, successive price hikes and a lack of incentives for the automotive sector in the Union Budget.

The E-Class, celebrating 20 years in India, was the highest selling car model for Mercedes-Benz in the first quarter of 2016. The E-Class’ popularity was closely followed by the C-Class which remained a significant volume contributor in Q1 2016. Apart from the sedans, the SUV portfolio comprising the GLA, GLE and the GL also grew in Q1 2016. The New Generation Cars remained a steady contributor to volumes in the quarter as well.

Roland Folger, Managing Director & CEO, Mercedes-Benz India, commented “It is a significant achievement for us, as we have maintained our growth momentum in Q1 2016, despite facing multiple market challenges. We have been able to compensate the negative sales impact in the Delhi and NCR market, with a strong double digit growth achieved in most other markets across the country. This strongly underlines the fact that luxury car buyers increasingly prefer Mercedes-Benz. It underpins as well that the loyalty of our discerning patrons is with the brand. Our product drive across the spectrum, the tailor made finance programmes, the unique service initiatives have all been well appreciated, resulting in our historic sales success. Pursuing our ‘go to customer’ strategy we presented world-class retail facilities to our patrons in both new and existing markets. We also remained the luxury car brand with the most comprehensive retail network. This network drive enhanced our growth story even further with new customers opting for a Mercedes-Benz.”

Mr. Folger elaborated, “The result of our ‘Winning’ initiatives has been instrumental in achieving an inclusive growth for Mercedes-Benz in the first quarter itself. We are confident of maintaining this profitable and sustainable growth in India, as we will be introducing some of the most awaited products from our global portfolio in the coming months. The success of the first quarter, despite facing significant sales challenges, gives us the confidence that our strategy for 2016 is on the right track and bearing fruits. We are delighted with the multiple sales records achieved this year. With some of the most awaited products, brand and service initiatives ahead of us, the remaining quarters are going to be exciting and promising for Mercedes-Benz.”
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Mercedes-Benz India puts Kochi and Chennai on Mercedes-AMG’s global footprint

Pune: In-line with celebrating the 50 years of AMG globally, India’s largest luxury car maker Mercedes-Benz India today, inaugurated India’s sixth and Kochi’s first AMG Performance Center at Rajasree Motors. With the new AMG Performance Center, Mercedes-AMG will now be offering exclusive and personalized service to its AMG customers in Kochi. The seventh AMG Performance Center is to be inaugurated tomorrow in Transcar India in the bustling metro of Chennai, which is another key AMG market. With these two inaugurations, Mercedes-AMG now has 7 AMG Performance Centers in the country, namely, Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kochi and Chennai.

AMG Performance Centers are designed to offer an exclusive and customized Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. Mercedes-AMG offers an exceptional brand experience; providing luxury car owners and aspirers preferred exclusivity. The AMG Performance Centers are characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts.

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “AMG is redefining the performance motoring segment and we are delighted to see its growing acceptance in India. The inauguration of the AMG Performance Centers in Kochi and Chennai reaffirms our endeavor to provide AMG customers an immersive AMG brand experience. We believe that India has immense potential for performance cars and we have accordingly weaved our AMG strategy, which comprises new product introductions from the global portfolio coupled with the increase in our retail footprint. The AMG Performance Centers will serve as a right place for performance car enthusiasts to choose from our vivid AMG portfolio, for the perfect driving experience. These distinct AMG Performance Centers along with an impressive AMG portfolio comprising 12 models, promises a strong growth for the AMG brand in India. With these Centers in seven key markets, we strive to create an approachable brand experience and establish a link to our unmatched Motorsport DNA. With the AMG Performance Centers, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale.”

AMG Performance Centers

There are more than 400 AMG Performance Centers in 40 countries across the globe. The AMG Performance Centers are the key pillar of the Mercedes-AMG growth strategy in India and offers a unique experience to AMG customers and performance driving enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship, through a rigorous and uniform global training program. The more than 400 AMG Performance Centers Mercedes-AMG established in all the key markets globally, embody a bespoke customer approach. First-class customer care is an essential part of the AMG brand claim of "Driving Performance". The commitment to step up customer relations currently encompasses 40 countries in all.

Globally, the AMG Performance Centers are a central pillar of the AMG growth strategy. The showrooms of all AMG Performance Centers are characterized by a uniform and discrete AMG brand appearance. High-quality materials, exclusive Motorsport feeling and the hallmark AMG colours create a special consultation atmosphere. Highly trained AMG sales and service experts ensures consistent first-class customer consultation and care. These sales touch points, which have been part of the Mercedes-Benz distribution network since 2008, create an optimal market reach of the brand.

AMG Private Lounge

The AMG Private Lounge is an exclusive AMG owner’s online community designed to interact and benefit from the knowledge of AMG owners worldwide. Some of the highlights of the engagement include lifestyle events and driver training courses all over the world. The AMG Private Lounge serves as a perfect place for AMG drivers and experts to exchange their opinions, techniques and experiences.
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Mercedes-Benz to offer exclusive AMG Pit stop service in India across all AMG Performance Centers; speedy, personalized, and priority service for AMG and Specialty vehicles

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Inaugurates first one in Pune APC to commemorate with 50 years of celebration of AMG.

Dedicated AMG service bay to offer priority, personalized service with shortest turnaround time to ensure service differentiation

The new AMG Bays will have the look and feel of Motorsports Pit stop, to provide the right environment for servicing these high performance cars

AMG and Specialty Cars will be serviced by technicians and staffs specially trained in Affalterbach and also from the renowned Mercedes-Benz Academy

AMG customers will have dedicated Service Advisors and Diagnostic engineers to take care of their performance machines

Mercedes-Benz recommended AMG special tools and kits will be used for servicing and maintenance of the vehicles

In case of any spares not available at APC workshop, it shall be airfreighted without any costs to customers

Customers can oversee their cars being serviced personally and can directly interact with trained technicians or Mercedes-Benz Technical experts

In the J.D. Power 2017 India Customer Service Index (Luxury) Study, Mercedes-Benz India ranks highest in after-sales service satisfaction, with a score of 862

Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz India has been on a determined drive to create tangible service differentiation for its customers and relentlessly innovate through its service offerings. The brand’s topmost ranking in the recent J.D. Power 2017 India Customer Service Index study, is a clear testimony to this differentiation which is highly appreciated by our customers. The importance of personalized service experience is a key enabler in driving customer satisfaction in the luxury segment and we want to offer it to our AMG and Specialty cars owners. The dedicated AMG Bays across the 7 APCs will have highly personalized and prioritized service with shortest turnaround time, and aim to create a service experience which is as delightful and satisfying, as driving an AMG. The luxury performance and specialty car segment in India has immense growth possibility and requires special attention for customized service.”

Mr. Folger further elaborated, “AMG stands for automotive excellence, exclusivity and dynamic driving performance and the inauguration of the first dedicated AMG Bay in India reaffirms our promise to offer our customers superlative AMG ownership experience. With a clear leadership in the performance car segment in India, we want to focus on delightful service experience and sustain this leadership further. The inauguration of the dedicated AMG Service Bays is a strategic decision that will help create customer satisfaction and will strengthen our commitments to our AMG customers.”
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Mercedes-Benz inaugurates its first ‘Mechatronics’ programme in Karnataka in collaboration with RV College of Engineering

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(Left-Right) Mercedes-Benz MoU signing and inauguration of first-ever Mechatronics program with RVCE Dr.K.N. Subramanya, Principal of RVCE, Santosh Iyer, Vice-President, Customer Services & Corporate Affairs - Mercedes-Benz India and Panduranga Setty, President of RVCE

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(Left-Right) D.P Nagaraj, Joint Secretary, RVCE, M.P Shyam, Managing Director, Akshaya Motors, Panduranga Setty, President of RVCE, Dr.K.N. Subramanya, Principal of RVCE, Santosh Iyer, Vice-President, Customer Services & Corporate Affairs - Mercedes-Benz India and Srinivas Iyengar, Professor, Florida University

Mercedes-Benz Press Release - Mercedes-Benz inaugurates its first GÇÿMecha...-1.jpg

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Mercedes-Benz India continues its service excellence; tops the JD Power Customer Satisfaction Index (CSI) Study 2018 for the luxury car segment
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Buddies,

Mercedes Benz did an outstanding gesture by congratulating BMW on completing it's 100 years of existence in Automotive industry. It issued an official picture thanking BMW which shows how composed and well balanced is Mercedes Benz towards the competitors. In any market, where the competitors are looking for an opportunity to ride-over the others, Mercedes Benz as true to it's magnanimous stature did this wonderful gesture. Some automotive blogs I know made fun of this gesture but that simply shows their levels of understanding.


#Respect!

Regards

Akash
Well they have not just wished them, but there was pun as well. Mercs have called themselves as the leader and have show rear of a speeding AMG which to me indicates that they are still ahead of BMW.
 

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