Mercedes Benz B-Class Officially Debuts in India


350Z

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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

Mercedes had previewed (not launched) B-Class at Buddh International Circuit. A few pointers from the event (Courtesy our friend Shrawan @ Indian Autos Blog):

> Mercedes will market the New B-Class as the first ‘Sports Tourer’ in India.

> Mercedes aims to locally manufacture B-Class in India in the long run at price tag of Rs.25 Lakh.

> There will be a 7 Speed DSG Transmission on offer which is upto 40% more fuel efficient than sedan.

> Mercedes claims that B Class would offer versatility of an MPV, ride of a Sedan and dynamics of an SUV.

> Mercedes B-Class owners will be invited to offer thrilling opportunities such as Scuba Diving, Sky Diving, River Rafting, Trekking etc.

Details on variants or pricing have not been announced yet but the website readytob.in is now online.
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350Z
 

350Z

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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

More pictures of the Mercedes Benz B-Class Indian Preview. (Source: Mercedes Benz).

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Mercedes-Benz-B-Class-Preview-India-11.jpg

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350Z
 
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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

Why is Merc giving Indian preview of B Class with B grade actors ? [frustration] This is doing more harm to Merc, better they hire no-one & let the car do the talking. Seems Merc wants to compete with Audi's Katrina !! LoL.[lol]
 
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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

Yes, it will be priced for about Rs.25L & will be offered only in petrol, model will be called B180. Diesel launch will take time. The launch date is very near, maybe a month or so.
 
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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

Yes, it will be priced for about Rs.25L & will be offered only in petrol, model will be called B180. Diesel launch will take time. The launch date is very near, maybe a month or so.
Thank's for the Info But only petrol to start with? i don't know what's the logic behind it when our whole country is craving for an oil burner these guy's launch a petrol only version and expect to win back their leadership.
 
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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

Thank's for the Info But only petrol to start with? i don't know what's the logic behind it when our whole country is craving for an oil burner these guy's launch a petrol only version and expect to win back their leadership.
If diesel comes, they have the one which power the base C diesel, i.e. C220 CDI. Putting this on B class would mean the price hovering around 25-26L & it may not be good idea to do this as Indians won't spend so much amount on big hatch. I am also sceptical about the success Merc can have with B180.
Maybe it will take Hoteliers as buyers.
 
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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

Mercedes Benz B Class launched at 21.49 lakhs

The young Indian today is aggressive, dynamic and trendy. Their lifestyle is characterised by adventure, thrill and sophistication on one hand and refinement, practicality and elegance on the other. There is thus a need for refinement and luxury combined with sporty, dynamic characteristics in their selection of mobility options. The new B-Class is a Sports Tourer that delivers exactly these facets, combining the versatility of a MUV, ride quality of a sedan and dynamic performance of a SUV.

Globally, the B-Class has been a run-away success with over 75000 units sold within the first few months of its launch. It is a path breaking product in every sense of the term: it is the first of Mercedes-Benz’s premium compact cars, and boasts the extremely sporty design coupled with 7G-DCT, Dual Clutch Transmission with paddle shift which is normally found in high end sports cars like the SLS AMG. The core Mercedes-Benz values of safety and reliability have been taken to new levels with the car having 7 airbags including a knee airbag – A first for any car in this segment. Also, features like Attention Assist, Anti-lock Braking System (ABS), Electronic Stability Programme (ESP), Acceleration Skid Control (ASR), Brake Assist System (BAS) and a tyre pressure loss warning indicator makes it one of the safest Sports Tourer available anywhere in the world.

The sporty appeal of the B-Class is further complemented by its panoramic sunroof, a sports package and aggressive body styling, dual exhaust, perforated disc brakes, Bi Xenons and special alloy wheels which are seen for the first time in a car of this segment in India. The “Vario seat” concept makes the space in the new B-Class equivalent to many SUV’s & a fuel efficiency of 14.81 KMPL (As per ARAI) makes it one of the most fuel efficient cars in the segment. Available in two variants B 180 and the B 180 Sport, the price starts from Rs 21.49 lakhs and goes up to Rs 24.87 Lakhs for the Sport variant. ( All prices are Mumbai ex showroom)

The trendy and innovative new B-Class is being marketed by Mercedes-Benz India in an equally Innovative manner. Mercedes-Benz India’s unique “Ultimate Touring Trails” contest has witnessed participation from over 1 Lakh people and celebrates an active lifestyle. It has used only Social media during pre launch of the car which marks a new approach to Luxury automotive marketing.

Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India: “We are extremely excited with the initial response of the B-Class in India. Our Strategy of introducing the segment & then launching the car has been well received by our customers. The huge response only demonstrates that the Three Pointed Star is easily the most aspired brand in India and kicks off a beginning of our product offensive in next couple of year in India.”

He further added “The sell out of the new B-Class in the pre launch phase convinces us that there is a latent demand for ‘Sports Tourers’ in India and they are looking forward for cars loaded with features”
 

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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

14.8 kmpl with a 120bhp ,1.6litre petrol engine !!
oMG am I dreaming?

incredible !
Maruthi shame shame!
Yeh itna deti hai?(giving so much )
 
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Re: Mercedes Benz B-Class Indian Debut Now Officially Confirmed

Pricing is very attractive will be interesting to see how this product will be accepted
 

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