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India's largest carmaker Maruti Suzuki to launch 20 models in 5 years
India's largest carmaker Maruti Suzuki to launch 20 models in 5 years - The Economic Times
Maruti Suzuki, India's largest carmaker, is gearing up for a major product onslaught with the launch of 15-20 new vehicles in five years, people familiar with the matter told ET. To remain competitive and protect market share, the auto giant will continue to focus on low-cost vehicles, with 70-80% of its future offerings likely to be in the small car segment, including facelifts and variants.
Of the new products planned, five are in advanced stages of development. The company is likely to roll out sub-4 metre Swift Dzire at the 2012 Auto Expo in Delhi. This will be followed by a multi-purpose vehicle based on the R-III concept, an A Star facelift, Ritz backlift, and next generation Alto 800 by early 2013.
The company will invest Rs 1,000-1,500 crore on product development, including its upcoming R&D unit at Rohtak, over the next three-five years. The Rohtak facility will be operational by the first half of 2014. A dedicated R&D facility will lower cost of development and enable aggressive pricing, said industry experts.
Source : ET
India's largest carmaker Maruti Suzuki to launch 20 models in 5 years - The Economic Times
Maruti Suzuki, India's largest carmaker, is gearing up for a major product onslaught with the launch of 15-20 new vehicles in five years, people familiar with the matter told ET. To remain competitive and protect market share, the auto giant will continue to focus on low-cost vehicles, with 70-80% of its future offerings likely to be in the small car segment, including facelifts and variants.
Of the new products planned, five are in advanced stages of development. The company is likely to roll out sub-4 metre Swift Dzire at the 2012 Auto Expo in Delhi. This will be followed by a multi-purpose vehicle based on the R-III concept, an A Star facelift, Ritz backlift, and next generation Alto 800 by early 2013.
The company will invest Rs 1,000-1,500 crore on product development, including its upcoming R&D unit at Rohtak, over the next three-five years. The Rohtak facility will be operational by the first half of 2014. A dedicated R&D facility will lower cost of development and enable aggressive pricing, said industry experts.
Source : ET
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