Maruti Suzuki India Limited has set a new milestone with the sales of over 2 lakh BS6 compliant vehicles. The sales milestone has been achieved in just six months of launch of the first BS6 compliant vehicle. Maruti Suzuki launched its BS6 range with Alto 800 and Baleno, in April 2019, almost one year before the government stipulated timeline of April 2020. The complete range of Maruti Suzuki BS6 compliant petrol models now includes industry best sellers: Alto 800, Baleno, WagonR (1.2 L), Swift, Dzire, Ertiga and the recently launched XL6 and S-Presso.
Commenting on the milestone, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited said, “We thank customers who have opted for our BS6 range of vehicles. We believe that mass adoption is one of the most important factors for success of any new technology. Offering eight BS6 compliant petrol vehicles in the mass segment, much ahead of timeline, has helped us to reach this technology to a larger customer base.”
He added, “Early introduction of the BS6 range represents our commitment to Government of India’s vision for clean and green environment.”
The BS6 compliant petrol vehicles will lead to a substantial reduction of nearly 25% in Nitrogen Oxide (NOx) emissions.
The BS6 compliant petrol vehicles can run on BS4 petrol also. The BS6 petrol cars from Maruti Suzuki have been extensively tested with BS4 fuel and there is no operational concern.
Maruti Suzuki launches Ghar Aaya Tyohar campaign for 2019 – Video
Maruti Suzuki India Limited has released a new 4 minute YouTube video highlighting the celebration of every festival with the purchase of a new car. The campaign is titled ‘Ghar Aaya Tyohar’ and draws attention to all models sold via the company’s Arena showrooms which include the Swift, DZire, Celerio and WagonR, etc.
: Leading the compact sedan segment for over a decade, Maruti Suzuki Dzire has become the best-selling car in the first 8-months of 2019-20 with more than 1.2 lakh unit sales between Apr-Nov 2019. With the best-in-class and enhanced safety features, Dzire crossed the record milestone of 2 million unit sales recently.
Speaking on the success of Maruti Suzuki Dzire, Mr. Shashank Srivastava, Executive Director, (Marketing & Sales), Maruti Suzuki India Limited said, “Over years, Dzire has created a niche for itself amongst compact sedans. Gaining widespread acceptance, Dzire was conceptualised keeping in mind the customer demands. Currently, more than 70% Dzire customers are pre-determined buyers who wish to upgrade to ‘the sedan life’. Further, nearly half of new Dzire customers have it as their first car. We are extremely grateful to our customers for their tremendous trust in brand Dzire. This trust has helped Dzire to become the country’s highest selling car in this fiscal year.”
India’s best-selling compact sedan for more than 10 years, Dzire is backed by smooth styling, plush interiors, superior overall comfort and advanced safety features. Carrying forward the legacy, new Dzire became an instant hit with the launch of its 3rd gen model in May 2017. Today, Dzire is a perfect package for the young, aspirational and ‘indulgence desiring’ Indian customer.
Maruti Suzuki Ciaz: The best-selling mid-size sedan in the country
Leads mid-size sedan segment sales with 28% market share crossing 29,000 units sales between Jan-Dec 2019
Backed by premium design, sophisticated interiors, class-leading features and segment leading space options
Maruti Suzuki’s premium sedan Ciaz maintained its position as the bestselling mid-size sedan in the country. Despite the overall segment witnessing lower sales, Ciaz continued to remain the preferred choice of customers, with over 29,000 units sold. The premium sedan sustained its leadership position with over 28% market share in its segment.
Built on NEXA values of ‘Create. Inspire.’, Ciaz has redefined the segment with its premium design, sophisticated interiors and class leading space.
Establishing its dominance in the highly competitive mid-size sedan segment, Maruti Suzuki has sold over 2.76 Lakh units of Ciaz cumulatively since its launch. The top end variant of the premium sedan Ciaz contributes more than 50.% to its total sales, whereas automatic variant makes up 17.% of the total sales. This is a testimony of customer preference for a comfortable, spacious, technology-driven and feature-packed sedan.
Understanding the customer’s aspiration for a powerful and bolder design, Maruti Suzuki introduced Ciaz in a brand-new avatar in August 2018. The upgraded premium sedan has been equipped with the new 1.5 litre petrol engine. It is engineered to offer strong performance, class-leading comfort, impactful exteriors and elite interiors along with an array of safety and convenience features. The new Ciaz complies with advanced safety regulations, including pedestrian safety, ahead of Government stipulated timelines. It comes loaded with safety features comprising dual front airbags, ISOFIX child restraint system, high-speed warning alert and ABS with EBD as standard across variants.
Maruti Suzuki to train 800 drivers under Haryana’s Skill Development Mission
Gurugram/ Rohtak/ Bahadurgarh, January 16, 2020: With an objective to make India's youth employable, Maruti Suzuki India Limited (MSIL) has undertaken a new initiative to train drivers under the Haryana Skill Development Mission (HSDM). In the current year 2019-20 this program jointly initiated with Government of Haryana will cover 800 candidates. Training will be conducted at Maruti Suzuki operated Institute of Driving & Traffic Research (IDTR) at Bahadurgarh and at Rohtak. They are a joint venture between Haryana Transport Department and Maruti Suzuki India Limited.
Maruti Suzuki’s association with Haryana Skill Development Mission is targeted to create a pool of better vehicle drivers and make the roads safer in the state.
Importantly, the project for driver training of light motor vehicles also aims to impart good driving behaviour. The candidates would be provided the opportunity to understand various aspects of driving -- fatigue and stress management, developing the right attitude, controlling road rage and sensitive situations, respect for other road users and preventive maintenance of vehicles.
Mr. Ajay Kumar Tomer, Executive Advisor, CSR, Maruti Suzuki India Limited, said, “Maruti Suzuki’s collaboration with Haryana Government is to make the Haryana local youth employable with good driving skills. The candidates will under-go a comprehensive training module, which will include training on driving as well as good driving behavior. This skill training and behavioral change is important to make our roads safer.”
Mr. Raj Nehru, Mission Director-Haryana Skill Development Mission, Government of Haryana said, “We are extremely glad to be working together with Maruti Suzuki to impart LMV (Light Motor Vehicle) driving training to the youth through the IDTRs. Through the skill development training, youth can access skilled employment opportunities and set up self-employment ventures to help them attain a sustainable livelihood and better quality of life.”
India is at the cusp of growth and technological description in the transportation sector has resulted into a big demand for professionally skilled drivers who can facilitate app based transportation services. There is a huge potential for providing latest driving and professional with digital skills to Haryana youth to enhance their employability and level school.
With this partnership of HSDM and IDTR, approximately 800 youths will be skilled in first phase.
Salient features of the training:
o Maruti Suzuki’s IDTRs at Bahadurgarh and IDTR Rohtak will train 400 candidates each.
o The training will be organized immediately and will be completed by March 2020.
o The cost of training these 800 candidates will be borne by Haryana Skill Development Mission.
o Also, the Haryana Government will bear the cost of obtaining driving license for these trainees.
o The IDTRs will also assist the candidates to apply for passport to make them more employable.
Maruti Suzuki operates 2 IDTRs in Haryana, at Rohtak & Bahadurgarh. These institutes have trained over 4.5 lakh candidates since its start in 2010.
Both the IDTRs are state-of-the-art training facilities equipped with modern and latest technologies to impart driving training and also educate them on road etiquettes. Maruti Suzuki has been imparting driver training since 2000 and currently operates 7 IDTRs and 480 Maruti Driving Schools (MDS) across the country. Over the years Maruti Suzuki has trained more than 50 lakh drivers in safe driving through these institutes.
Maruti Futuro-E electric SUV coupe teased before Auto Expo
Ahead of its debut, Maruti has officially revealed the first teaser of their upcoming electric car, called Futuro-E. From the first images, the car looks like a Baleno hatchback. But Maruti says that this is an SUV Coupe.
Maruti says, “With its distinctive coupé silhouette and bold proportions, Concept FUTURO-e conveys a signature character. Exclusively crafted details complimented by a unique paint finish accentuated with dramatic light interplay creates a strong sense of visual movement around the car. It’s simple yet powerful design and futuristic light signature in front and rear, builds a captivating visual connect with the modern automobile ecosystem.”
Mr. CV Raman, Senior Executive Director (Engineering), Maruti Suzuki India Limited said, “Concept FUTURO-e resonates Maruti Suzuki’s commitment to create exciting designs for next generation. Offering a sneak peek into future of design, Concept FUTURO-e represents Maruti Suzuki’s vision for the Indian automobile market.”
Maruti BS6 car sales cross 5 L in 10 months – 10 BS6 cars on offer
Maruti Suzuki India Limited has updated a majority of its range of cars to comply with BS6 emission norms which now includes the Alto, Eeco, S-PRESSO, Celerio, WagonR, Swift, Baleno, Dzire, Ertiga and XL6. The Celerio X, Alto K10 and the Ignis are yet to receive this engine update.
Though the BS6 deadline is set at 1st April 2020, the company went ahead and updated its first vehicle in April 2019 itself and since then has seen outstanding demand for their BS6 compliant lineup. As on date, the company has a range of 10 BS6 compliant petrol powered vehicles which has found favour among buyers in the country.
Its eager endeavour to bring in BS6 compliant models, well ahead of the stipulated deadline has paid rich dividends. Maruti Suzuki has registered sales of over 5 lakh BS6 compliant units in 10 months and has thanked the customers for this overwhelming response. The updated BS6 models comprise nearly 75 percent of the company’s petrol volumes.
Maruti Suzuki Starts Exporting S-Presso From India
Maruti Suzuki has started exporting the S-Presso from India in the parts of Asia, Latin America and some of the African regions. The Indian carmaker has sold over 35,000 units of the S-Presso in the domestic market so far and the model had made to the top 10 selling cars list in our market within a month of its launch. The S-Presso is essentially a jacked up hatchback and goes up against entry level models like the Renault Kwid, Datsun Redi-Go and even the Maruti Suzuki WagonR 1.0.
All New Maruti YNC Prototype Production Begins, New-Gen Celerio?
In a move towards offering a wider range of purchasing options for the budget and first-time buyers, Maruti Suzuki is preparing to launch a new generation Celerio in the domestic market. It is expected to go on sale towards the end of this year and we can exclusively reveal that the production of the prototypes has commenced at Maruti Suzuki’s manufacturing facility.
Internally codenamed YNC, the second generation Celerio will be a complete makeover both inside and out compared to the existing model. The monthly volumes of the Celerio have not been great in recent times and last year, nearly 71,000 units of the Celerio were sold with a massive Year-on-Year decline of 30 per cent.
The top-end variants are expected to offer a large SmartPlay touchscreen infotainment system with Apple CarPlay and Android Auto connectivity along with other new features. The structure of the new-gen Celerio will also comply with stringent crash test and pedestrian standards. It will be interesting to see the changes it bears when the test mules are caught on camera.
Maruti Suzuki Shifts Production Focus To Small Cars That Are Driving Sales
India's largest carmaker has posted decline in production numbers at the beginning of the year. Maruti Suzuki rolled out 179,103 units in January 2020 as compared to 183,064 units which were manufactured in January 2019 which is a decline of 2.1 per cent. The shift in production trend is in-line with the sales response in respective segments. Mini and compact cars were the growth drivers in terms of sales in the last month and the utility vehicle and compact sedan segment remained under pressure. Same has reflected in the order books as well, as the company has produced more of small cars in January 2020, cutting down the production of UVs and compact sedans.
Launched with an aim to provide a platform to aspiring music composers to promote original English music, NEXA Music today released its much awaited music video by maestro A.R. Rahman. Titled “You Got Me”, this music video is about celebration of music and new indigenous talent in English Music.
NEXA Music, Lab: ‘NEXA Music, Lab’ was instituted to provide an English music platform to aspiring musicians. Over 1000 entries were received across the country, of which the top 24 were shortlisted by the jury comprising of A.R. Rahman and Clinton Cerejo. These musicians were guided by the jury to reproduce their tracks under the mentorship of headline talent of renowned musicians. The 24 original English music compositions by the participants were released on NEXA Music’s YouTube Channel (link). These videos complemented the 4 exclusive NEXA Music videos composed and released by headline talent from NEXA Music.
Today’s announcement is also for 4 winners under ‘NEXA Music, Lab’. These winners feature in the music video, ‘You Got Me’ along with A.R. Rahman. Further, they will go on to compose 4 original exclusive songs and feature in their respective music videos.
NEXA Music, Live Gigs is NEXA’s endeavor to provide exclusive experience to its customers and the audience at large. This will serve as a platform for these budding musicians who will get a chance to perform live with mentors and headline talent. A total of 12 live gigs are planned across 8 cities in the country.
Speaking about NEXA Music Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “NEXA Music was launched with an aim to provide a unique platform to the untapped English musical genius in country. With global music icons like A.R. Rahman mentoring these musicians to hone their skills, we are assured of compositions that match global standards. The initiative also allows us as a brand to facilitate the showcase of new talent while reinforcing NEXA’s philosophy of ‘Create. Inspire.’. Through NEXA, we have consistently endeavored to craft a delightful experience for our customers which go beyond car purchase.”
Talking about the association with NEXA Music, Mr. A R Rahman said, “The NEXA partnership has made it possible to extend the much needed support to independent artists who are creating original English music across India. Our objective is to give budding artists a chance to collaborate with some of the best musicians in the industry to produce music that reaches viewers across the world.”
NEXA Music was instituted by NEXA in association with A.R. Rahman’s media venture Qyuki Digital Media to provide a platform for young musical talent in India, promoting original English compositions.