Like Always, The Automotive India again brings you an Exclusive First Video of Mahindra Xylo Happy Legs TV Commercial, Just Check it out!! Also, Attached below an Official Press Note:
Mahindra’s new XYLO TVC ‘Happy Legs’ brings Auto & Fashion on the same platform
- Ace fashion photographer Atul Kasbekar is the face of the new TVC
- Campaign communicates Xylo’s luxurious Space & Comfort in a cool and trendy manner
- Reiterates its proposition of ‘ Time of your Life ’
- Consumer contest around the new TVC, which debuted first on twitter
Mahindra & Mahindra Ltd. (M&M) has announced the launch of its new TVC for one of its best selling brands, the Xylo. Christened ‘Happy Legs’, the TVC aims to give a whole new dimension to Xylo’s proposition of style, space and comfort, in keeping with its theme of ‘Time of your Life’. India’s top fashion photographer Atul Kasbekar has been roped in as the face of the new TVC.
The 40-second TVC which is shot in a cool and trendy setting at Goa, showcases the luxurious space and comfort of the Xylo. The film highlights the Xylo’s proposition of space, ride comfort and its innovative features such as flab bed seats, drop down snack trays, the individual air conditioning vents, and many more. The commercial amplifies the term ‘Happy Legs’ by bringing together two things people feel quite passionate about – Auto and Fashion.
With Atul Kasbekar as the brand ambassador, the new TVC keeps with its positioning of ‘Time of your Life’ with trendy music and stylish visuals. The rationale behind his presence in the TVC is not only that Atul is India’s leading fashion photographer but also the fact that he shares a very good rapport with his models. As the TVC highlights, he calls in his Xylo just to offer better space and comfort for his models during a shoot.
Speaking on the launch of the campaign, Vivek Nayer, senior vice-president - Marketing, Automotive Division, Mahindra and Mahindra said, “Xylo has set new benchmarks in luxurious Space & Comfort during road travel. This campaign is a refreshingly new interpretation of these key benefits through coining of the term ‘Happy Legs‘. The campaign captures the Brand proposition of ‘Time of your Life’ very well and who better than ace Fashion photographer, Atul Kasbekar, along with some glamorous models to portray this so credibly on screen! ”
The film has been directed by Paris based International Director Jonathan Lennard, who himself was a fashion and celebrity photographer earlier. Jonathan who other than having been associated with international brands such as L’Oreal and Sony Cybershot has shot Bollywood stars too.
Prior to the campaign break, a pioneering consumer contest around the TVC was launched for the first time on Twitter and it received a path breaking 7000 hits on the contest site on the first day itself. In keeping with the theme of the TVC, consumers were required to answer three simple questions to win exciting prizes. The campaign will also run on print and digital media platforms.
http://www.youtube.com/watch?v=7gBDfrAv0vc
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I have travelled in third rows in Innova , Safari , Scorpio and found Innova to be tough!