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Come the opening round of the 2011 World Championship Moto-GP season and auto major Mahindra & Mahindra will embark upon a path never tread by any Indian corporate in the world of motorcycle road racing. Mahindra will enter the 125cc class of the MotoGP world championships with its very own team.
The World MotoGP Championship is the blue riband of motorcycle sport, akin to what F1 means to four-wheelers. While Mahindra has entered the vibrant Indian motorcycle market, first by buying over Kinetic and then adding its very own 110cc commuter motorcycle to its small but ever expanding range, the bigger potential is what Mahindra has overseas.
Its acquisition of Italian specialist engineering firm Engines Engineering a couple of years ago is key, not just for its motorcycle ambitions in India but also its engineering skills base across automotive brands.
Engines Engineering has been very active in the sport, having made racing machines and specialized components for some of the world’s best known racing teams. Technology is key driver for this move into the sport and an application has been made to the World MotoGP Championship series promoter Dorna for an entry in the 125cc class for 2011. It is expected that the team will be known as Mahindra. It will enter a team of two riders in the 2011 season.
The World MotoGP Championship is the blue riband of motorcycle sport, akin to what F1 means to four-wheelers. While Mahindra has entered the vibrant Indian motorcycle market, first by buying over Kinetic and then adding its very own 110cc commuter motorcycle to its small but ever expanding range, the bigger potential is what Mahindra has overseas.
Its acquisition of Italian specialist engineering firm Engines Engineering a couple of years ago is key, not just for its motorcycle ambitions in India but also its engineering skills base across automotive brands.
Engines Engineering has been very active in the sport, having made racing machines and specialized components for some of the world’s best known racing teams. Technology is key driver for this move into the sport and an application has been made to the World MotoGP Championship series promoter Dorna for an entry in the 125cc class for 2011. It is expected that the team will be known as Mahindra. It will enter a team of two riders in the 2011 season.