Mahindra To Open Advanced Design Centre For Mobility Products in U.K


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350Z

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Mahindra Group announced today the setting up of Mahindra Advanced Design Europe (M.A.D.E) in the West Midlands, U.K.

The new Centre of Excellence (CoE), will be a part of the Mahindra Global Design Network that includes the Mahindra Design Studio in Mumbai, India, and Pininfarina Design in Turin, Italy.

MADE_Logo.jpg

Press Release Excerpt:
M.A.D.E is a strategic enhancement of Mahindra’s global design capabilities and renews its commitment to bring to its customers, sophisticated, authentic SUVs with an unmissable presence. M.A.D.E will further sharpen Mahindra’s distinctive product designs and differentiated technology offerings to further its safe, thrilling, yet efficient connected car experiences.

Speaking about the announcement, Rajesh Jejurikar, Executive Director , Mahindra and Mahindra Ltd., said, “Mahindra is poised to enter a new, exciting era to build upon our rich 75 years of automotive history to bring unique customer centric products to the Indian and global markets. A key lever to make the business future-ready is to significantly strengthen design capability across automotive, farm equipment and two wheelers globally. M.A.D.E will contribute to all future automotive and mobility products including Born EV SUVs and be a resource available to Mahindra Group companies. It will give us a quantum leap in both capacity and capability in the design space.”

The Coventry region in U.K. is a powerhouse of automotive design. M.A.D.E will contribute and leverage the skills, experience, and expertise of this network of design talent. It will also support the creation of highly skilled design roles, drawing from Coventry University, Royal College of Art, and other design colleges in the U.K. and Europe. M.A.D.E. will be operational from the 1st of July 2021.
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350Z
 
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With reports rife that Ex Tata Motors design Head Pratap bose joining Mahindra in this center, wonder if this center was opened especially to Lure Mr Bose into Mahindra fold? they already had one in Paninnfarina un Turin, why another one in UK?
Just wondering.
 
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Good to know about Mahindra's new design centre in Coventry. The Pininfarina acquisition was a white elephant by the time Mahindra acquired the studio. Pininfarina had been reduced to designing & making furniture as the company's talented designers had already quit for greener pastures. And if (as per reports) Mahindra is able to lure Pratap Bose to join, so much the better. Though why Pratap Bose left Tata Motors is still unclear.
 

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