Jaguar Land Rover has unveiled its new corporate identity, as a part of its move to a House of Brands organisation: Jaguar Land Rover To Invest £15 Billion in Next 5 Years.
- The new identity aspires to remove ambiguity and bring forth unique DNA of each brand: Range Rover, Defender, Discovery and Jaguar. It;ll also accelerate company’s vision to be Proud Creators of Modern Luxury.
- The creative process behind the new identity focused on elegance, modernity and a forward-thinking essence to exhibit the direction and ambition of the company.
- The descending 'J' aspires to add elegance, while lighter weight of the emblem illustrates the step change to refinement and modernity. JLR reaffirmed that the Land Rover will remain a key part of the company’s DNA.
- Land Rover continues as a world-renowned and important heritage mark, remaining on vehicles, websites, social media and retail sites, underpinning the world-class Range Rover, Defender and Discovery brands.