“The X Factor”
You’re probably already informed about the “sub-four meter” segment which is the latest buzzword in Indian automobile industry. From sedans to utility vehicles, no new budget car has remained unaffected from this viral thought, all in lieu to benefit from our government’s tax structure and ultimately attempt to offer the consumers more for less. For a “big car” hungry market like India, it has proved to be a deal of great benefit by compressing the size of so-called sedans and offering them at a price tag of hatchback. Big players like Maruti Suzuki and Honda are already reaping immense profits out of this concept for a while now with runaway success car models like Dzire and Amaze respectively. Being the second largest carmaker in India, Hyundai too with its aggressive strategies has decided it will leave no stone unturned.
Like others, Korean major has also utilized the platform of a hatchback, Grand i10, for transmuting it into a sedan for growing markets. The R&D team has certainly done their homework right because of which the name of this car instantly strikes a chord in the hearts of several people. Hyundai Accent had a repute of reliability and all-around dynamics which made it an ideal car for cities and highway commute alike. That’s precisely what Hyundai is now looking to convey with Xcent even though it’s technically nowhere related to the former model. Just that ‘X’ has replaced the ‘A’ to denote Generation-X. The target consumers for Xcent are married couples and modern individuals in their late 20s – 30s. Going by the record of Grand i10, one can safely predict this car to be another sensation from Hyundai. But will Xcent ‘xcite’ you? Read on.