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Honda's fully-owned subsidiary, HMSI, is gearing up for a full-blown competition with Honda’s other India presence, Hero Honda, the country’s biggest motorcycle maker and Honda's JV company with the Munjal family.
After driving in the 110cc Twister early this year, HMSI now says that it is looking at bringing in another bike, at a lower price point, that will be targeted at the mass market.
"Yes we may need to go there in the future. We are going to enter into the mass segment," HMSI President and CEO, Shinji Aoyama said when asked whether the company had plans to launch another bike along with the Twister.
He said the new bike "should" sport a price lower than the Twister, that currently has a Delhi ex-showroom price of Rs 43,000. "However, there is nothing concrete on this at this moment," he said, when asked for details.
Read more: HMSI set to launch low-cost mass market bike - WheelsUnplugged Automobile Industry News
Under Creative Commons License: Attribution
After driving in the 110cc Twister early this year, HMSI now says that it is looking at bringing in another bike, at a lower price point, that will be targeted at the mass market.
"Yes we may need to go there in the future. We are going to enter into the mass segment," HMSI President and CEO, Shinji Aoyama said when asked whether the company had plans to launch another bike along with the Twister.
He said the new bike "should" sport a price lower than the Twister, that currently has a Delhi ex-showroom price of Rs 43,000. "However, there is nothing concrete on this at this moment," he said, when asked for details.
Read more: HMSI set to launch low-cost mass market bike - WheelsUnplugged Automobile Industry News
Under Creative Commons License: Attribution