Hi, all i am AVIRUP BASU from Kolkata. I am 22 yrs old. A Bsc Mass Comm,Advertising & Journalism 3rd yr student from ISB&M kolkata. I am currently doing internship with RK SWAMY BBDO, Kolkata,one of India's top most ad agencies which handles clients like Mercedes Benz, Suzuki Scooters, Birla Tyres, Piaggio India. I am currently doing a project for my client mercedes benz, like how they should make effective communication regarding their cars in india in order to get more quality customers and make their cars better than their rivals BMW and Audi. For this i need everyones help. I personally going to get the new Ford Figo 1.2 zxi as gift from my father within a month. thanks and hope to make utmost utilisation of the forum, increasing and sharing knowledge and making new friends. I am an auto enthusiast and have all the auto magazines as archives in my home most preferably autocarindia and overdrive and do test drive of different vehicles and write reviews on them.. Thanks once again.