Hero MotoCorp Announces EV Brand 'Vida'

[Nairrk]

Hero MotoCorp, India's largest two-wheeler manufacturer has unveiled a new brand Vida, for its emerging mobility solutions and upcoming electric vehicles. The first electric vehicle under the Vida brand will be officially unveiled on July 1, 2022, to coincide with the birth anniversary of Dr. Brijmohan Lall, Chairman Emeritus of Hero MotoCorp. The first model under the Vida brand will be produced at Hero MotoCorp's manufacturing facility in Chittoor. Despatches to customers will begin later in 2022, Hero MotoCorp said in a statement.

Introducing the Vida brand on March 3, 2022 in Dubai, Dr. Pawan Munjal, Chairman and CEO of Hero MotoCorp announced a $100 million Global Sustainability Fund. The fund will aim to establish global partnerships, spearheaded by the BML Munjal University (BMU) and Hero MotoCorp. The objective will be to nurture more than 10,000 entrepreneurs on ESG solutions.

Unveiling the new brand logo and the 'sunrise' visual identity of Vida, Powered by Hero Dr. Pawan Munjal said, "Vida means life, and the brand's sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today we will unveil our Vida platform, products and services to make the world a better place."

"When I see our future generations, especially my grandchildren, all I want to do is build a future of optimism, a future of positive energy, a future which is clean, where everyone has something to look forward to and participate in something bigger and better. With the creation of 'Vida' we will offer everyone the opportunity to thrive, grow and live better while continuing to move the way they want. I will lead this initiative from the front," Dr Munjal added.

The Vida brand will drive Hero MotoCorp's initiatives for emerging mobility solutions, and lead mobility transformation across the world, Hero MotoCorp added in an official statement. Hero MotoCorp is the world's largest two-wheeler manufacturer by volume.

Carandbike

 

[Nairrk]

Hero Vida launch delayed to to late 2022

Hero MotoCorp has once again delayed the launch of its electric two-wheeler Hero Vida. Initially, Vida was supposed to launch in March 2022 which was then postponed to July. Now, it has been delayed to the upcoming festive season due to the ongoing supply chain issues.

Commenting on the development, Swadesh Srivastava, Head of Emerging Mobility Business Unit (EMBU) at Hero MotoCorp, said, “In line with our philosophy of providing the highest quality products to our customers, we remain committed to bringing the best of Electric Vehicles (EVs) for our customers across the globe. The ongoing geopolitical situation has resulted in enormous supply chain issues and shortage of various components, including semiconductors.”
////

 

[Nairrk]

Hero Vida to unveil its first electric scooter on 7th October 2022

Vida, Hero Motocorp's new subsidiary brand for its electric two-wheeler will reveal its first product next month on October 7th. Not much information is available about the upcoming electric two-wheeler, except for an image which suggests that it might have a maxi-scooter-styled body with a very practical spacious boot.

Aside from confirming their new electric scooter and debuting the new brand, Dr Pawan Munjal also announced a $100 million global sustainability fund in the event. This fund will be used to set up global partnerships in pursuit of the goal to encourage entrepreneurs for ESG solutions that will aid the planet.
///