Ford Ecosport Review Synopsis: Ford Ecosport price tag is between Rs.6.75 – 10.20 Lakh (Ex.showroom, Delhi). It officially launched in India in June 2013.
Ford Ecosport is unarguably one of the very few cars which have managed to settle in the hearts of several thousand Indians much prior of its official debut. Personally, my association with this model dates back to January 2012 when Ford invited The Automotive India to Ecosport’s global première just ahead of the 11th Auto Expo. I’m fanatically following the developments of this vehicle ever since and our forum has always been flooded with exclusive information and images on the Ecosport. The buzz generated by this car is perhaps the strongest any car has been able to do in India lately. And there’s a valid reason to it. That’s the new segment in which the Ecosport is going to be pitched in.
You’ve already read so much about the emerging ‘Compact SUV’ sector. That’s where the Ecosport belongs to. However, since the Indian specific model is tailor made for us, Ford has attempted to make absolute utilization of the available resources. For example, the car’s length is minimized to less than four meters to avail the maximum possible tax exemption unlike Brazilian counterpart. There by, translating to a relatively competitive price tag. Yet another important aspect that’s making the prospective owners wait with a bated breath is the all-new 1.0 liter Ecoboost engine which is allegedly more efficient and powerful than a traditional 1.6 liter engine. Having equipped with a smaller capacity engine, it also receives an advantage of tax benefits in India which are applicable to engines less than 1200cc capacity.
Ford India has been successful to maintain the requisite momentum after global première of Ecosport. They organized a pre-launch campaign in March 2013 by showcasing the Ecosport in various shopping malls across India and allowing a special sneak peek opportunity to the audience. Around the same time, the company also announced an ‘Urban Discoveries’ contest where in the participants just had to write about their favorite weekend destination coupled along with a picture and top hundred of them stand a chance to drive the Ford Ecosport before its launch, on basis of maximum votes received. Next month might prove to be a major turning point in blue oval’s history with the launch of Ecosport in India. Ford’s preparations are already on full swing. Last week, around 150 selected journalists from across the globe were invited to an all-expense paid trip to Goa for witnessing the abilities of this car in person. We were a part of this event too to cover all the essentials that you need to know. So continue to read on.
The set of customers that Ford is planning to target is quite evident from the tagline itself: ‘The Urban SUV’. Ford top officials’ associate the typical owner of Ecosport with a hypothetical character named Sameer. Well, who’s Sameer? He’s a 31 Year old urban dweller with a white collar job. He’s hard working and adventure loving, yet understands his responsibilities at the same time. Sameer looks forward to own SUV not just because it’s an extension of his personality but also because he enjoys long drives and is concerned about the safety of his family. Sameer is tech savvy, brand conscious but a serious value seeker. This is exactly what the company kept in mind while making the Ecosport. Before this project was initiated, Ford did its homework by identifying the relevant target customers for research. The R&D department had to put themselves in shoes of middle-class men for a while by visiting their homes, meeting the families to learn what truly influences decisions and to understand their real aspirations.
Ford India is serious about expanding their portfolio to acquire the repute of a top volume seller. The company firmly believes that compact SUV segment has an untapped potential and a genuine sweet spot lies in the sub four meter territory. However, they wish to utilize this segment by introducing path-breaking technologies. The Ecosport is precisely an outcome of it by cleverly blendng the traits of multiple segment vehicles into one. Presently, Ecosport is 65% localized in India and this figure is likely to reach up to 85% in near future. It’s manufactured in Ford India’s plant located on the outskirts of Chennai, Tamil Nadu that also dispatches well-known models such as Figo and Fiesta.
Even though officials still remained tight lipped whenever we questioned about the pricing aspect, but what’s confirmed for now is that this car will be available in three different engine options (1.0L Ecoboost Petrol, 1.5L Ti-VCT Petrol and 1.5L Duratorq Diesel). Luckily, the 1.5L Petrol will be equipped with a fuel efficient six speed power shift automatic transmission too. Overall, there are total ten variants to choose from: Ambiente, Trend, Titanium, Titanium (O) on Diesel, Titanium and Titanium (O) on Ecoboost Petrol, Ambiente, Trend, Titanium on Petrol MT and Titanium on Petrol AT. The exterior color options include: Mars Red, Kinetic Blue, Sea Grey, Moondust Silver, Panther Black, Diamond White and Chill Metallic. There's no mention about Yellow shade which was spotted on a test car sometime ago. Probably it’s reserved for future use whenever car receives a mild refresh.
Ford Ecosport Related Links:
> Ford Ecosport Diesel Test Drive Review
> Ford Ecosport Test Driven in Brazil
> Ford Ecosport Global Premiere Coverage
> Ford Ecosport Indian Pre-Launch Coverage
> Ford Ecosport Variant Details Leaked (Exclusive)