Re: Ford Drop ‘Fiesta’ Tag from Classic. Titanium Model Launched at 6.86 Lakhs
Ford was considered to be an up market brand and the maintenance cost was considered to be sky high. But with the VFM hatch Figo Ford was able to establish itself as a brand that would cater all kinds of customers.
Fiesta rebadged as classic has become more VFM with its new price and would be a tougher competetor to Dzire, Etios and Sunny.
Hope Ford would price its Ecosport SUV also as in the case of Figo and Ford Classic![Glasses [glasses] [glasses]](https://www.theautomotiveindia.com/forums/images/smilies/Glasses.gif)
It's just a mental set up which we Indian's have developed over certain brand's, Ford is really working hard to erase "Expensive to Maintain" image from our mind's but don't think it's reaching the Masses.
Fiesta rebadged as classic has become more VFM with its new price and would be a tougher competetor to Dzire, Etios and Sunny.
Hope Ford would price its Ecosport SUV also as in the case of Figo and Ford Classic
![Glasses [glasses] [glasses]](https://www.theautomotiveindia.com/forums/images/smilies/Glasses.gif)