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The Indian CV Giant Mahindra & Mahindra has devised a first-of-its-kind 4X4 track at the CII Auto Show in Hyderabad which has already started from May 13 and goes till May 16, 2010. Mahindra 4X4 track at CII Auto show demonstrates
M&M has been the first in India to create a 4x4 track to give visitors a first hand experience of the vehicle’s capabilities. Keeping in line with M&M’s endeavor to reinforce its heritage and off-roading equity, the entire track is especially interspersed by water bodies, slush, ramp and gravel to give enthusiasts a real time feel of off-road driving.
M&M has acquired indoor space at the autoshow for displaying their vehicles - Scorpio, Bolero and Xylo near the 4x4 track area. The track is adjacent to the indoor premises of the Scorpio S collection stall that showcases a wide array of lifestyle branded accessories such as coffee mugs, bags, strolley bags, T-shirts, Mahindra Great Escape Game, etc. The customers visiting the 4X4 area will need to buy a merchandise of any value from the store for a ride on the 4X4 track.
Speaking about the 4x4 track Mr. Vivek Nayer, Sr VP Marketing, Automotive Division Mahindra and Mahindra said, “ Mahindra vehicles have a tough and rugged DNA which gives them unique offroading capabilities. Through this unique 4x4 track, we are offering people a chance to experience the thrill of driving our vehicles offroad and hopefully be a part of our bigger Mahindra Great Escape offroad adventure event in the future ! ”
Drive Safe,
350Z
- Off-road capability of SUVs
- First-of-its-kind Mahindra 4X4 track replete with water bodies, slush, ramp and gravel
- To give enthusiasts a real time feel of off-road driving and a first hand experience of the SUV’s capabilities
- Reiterates Mahindra’s DNA of manufacturing tough and rugged vehicles
M&M has been the first in India to create a 4x4 track to give visitors a first hand experience of the vehicle’s capabilities. Keeping in line with M&M’s endeavor to reinforce its heritage and off-roading equity, the entire track is especially interspersed by water bodies, slush, ramp and gravel to give enthusiasts a real time feel of off-road driving.
M&M has acquired indoor space at the autoshow for displaying their vehicles - Scorpio, Bolero and Xylo near the 4x4 track area. The track is adjacent to the indoor premises of the Scorpio S collection stall that showcases a wide array of lifestyle branded accessories such as coffee mugs, bags, strolley bags, T-shirts, Mahindra Great Escape Game, etc. The customers visiting the 4X4 area will need to buy a merchandise of any value from the store for a ride on the 4X4 track.
Speaking about the 4x4 track Mr. Vivek Nayer, Sr VP Marketing, Automotive Division Mahindra and Mahindra said, “ Mahindra vehicles have a tough and rugged DNA which gives them unique offroading capabilities. Through this unique 4x4 track, we are offering people a chance to experience the thrill of driving our vehicles offroad and hopefully be a part of our bigger Mahindra Great Escape offroad adventure event in the future ! ”
Drive Safe,
350Z