For me, brand value does matter a lot. For example, I would rather be seen in a Volkswagen than in a Tata or a Hyundai. My head says opt for the Ford Figo-it is the most sensible choice. But it would be so much more better to be seen in a Volkswagen Polo. It looks so premium and rich, it doesn't really feel like a small hatch. Same goes for sedans too. I wouldn't buy a Maruti-Suzuki at Rs.20 lakh, no. I would rather opt for a Skoda or a VW.