Nissan Motor Corporation is all set to take a huge leap forward with the re-introduction of its ‘Datsun’ brand, which was made defunct almost three decades ago in 1986. Datsun brand holds great significance to Nissan. This is the same brand which is responsible for the inception of well-known car models such as Datsun 510 and Fairlady Z family. Today, Nissan conducted a grand event for the world-premiere of Datsun in India. The brand will sell low-cost models for a few handpicked markets including India, Indonesia, Russia, South Africa with the introduction of its first 21st century car named ‘Go’. This car will be officially launched in the beginning of 2014 and will be priced less than Rs.4,00,000.
Notes:
> Datsun’s brand philosophy is Dream. Access. Trust (D.A.T).
> Datsun will be the third brand of Nissan Motor Co. Apart from Nissan and Infiniti.
> The name Datsun ‘Go’ is inspired from ‘Dat-Go’ which was launched century ago in Japan.
> The Datsun Go is more or less aimed toward the youth. It will be priced less than Rs.4 Lakh.
> Datsun Go will be available at dealerships in early 2014. Expect to see the car at Auto Expo too.
> Nissan is targeting to launch 10 new models (incl. Datsun’s) by 2016 and acquire 10% market share.
> Powered by 1.2 L engine, ‘Go’ hatchback claims to offer optimal response time and agility in traffic.
> Go will also offer mobile docking station for those who never want to part with their mobile phones.
> Datsun Go will be manufactured in Renault-Nissan’s facility in India at Oragadam in Chennai, Tamil Nadu.
> Datsun will individually develop the car for different markets but the concept will follow a common inspiration.
> Go is designed in Japan, but R&D and engineering is entrusted to local resources to suit local market conditions and taste.
> Datsun Go Dimensions:
- Width: 1635 MM
- Height: 1485 MM
- Length: 3785 MM
“This is an historic day for Nissan Motor Company and for our customers and partners in some of the world’s fastest-growing markets. It’s also an exciting moment for many women and men here in India who – today – come one step closer to realizing the dream of purchasing a car,” said Carlos Ghosn, Nissan's President and CEO.
“When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realize the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposal income, it is important for them to have full trust in the brand and the product. So Dream, Access and Trust are key values for which the Datsun brand stands now,” said Vincent Cobee, who leads Datsun.