Datsun ‘Go’ Hatchback Makes Global Premiere in New Delhi, India
Nissan Motor Corporation is all set to take a huge leap forward with the re-introduction of its ‘Datsun’ brand, which was made defunct almost three decades ago in 1986. Datsun brand holds great significance to Nissan. This is the same brand which is responsible for the inception of well-known car models such as Datsun 510 and Fairlady Z family. Today, Nissan conducted a grand event for the world-premiere of Datsun in India. The brand will sell low-cost models for a few handpicked markets including India, Indonesia, Russia, South Africa with the introduction of its first 21st century car named ‘Go’. This car will be officially launched in the beginning of 2014 and will be priced less than Rs.4,00,000.
> Datsun’s brand philosophy is Dream. Access. Trust (D.A.T).
> Datsun will be the third brand of Nissan Motor Co. Apart from Nissan and Infiniti.
> The name Datsun ‘Go’ is inspired from ‘Dat-Go’ which was launched century ago in Japan.
> The Datsun Go is more or less aimed toward the youth. It will be priced less than Rs.4 Lakh.
> Datsun Go will be available at dealerships in early 2014. Expect to see the car at Auto Expo too.
> Nissan is targeting to launch 10 new models (incl. Datsun’s) by 2016 and acquire 10% market share.
> Powered by 1.2 L engine, ‘Go’ hatchback claims to offer optimal response time and agility in traffic.
> Go will also offer mobile docking station for those who never want to part with their mobile phones.
> Datsun Go will be manufactured in Renault-Nissan’s facility in India at Oragadam in Chennai, Tamil Nadu.
> Datsun will individually develop the car for different markets but the concept will follow a common inspiration.
> Go is designed in Japan, but R&D and engineering is entrusted to local resources to suit local market conditions and taste.
> Datsun Go Dimensions:
- Width: 1635 MM
- Height: 1485 MM
- Length: 3785 MM
“This is an historic day for Nissan Motor Company and for our customers and partners in some of the world’s fastest-growing markets. It’s also an exciting moment for many women and men here in India who – today – come one step closer to realizing the dream of purchasing a car,” said Carlos Ghosn, Nissan's President and CEO.
“When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realize the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposal income, it is important for them to have full trust in the brand and the product. So Dream, Access and Trust are key values for which the Datsun brand stands now,” said Vincent Cobee, who leads Datsun.
Datsun today unveiled the first new Datsun car for the 21st century. The all-new Datsun GO will be on sale in India in early 2014. The Datsun GO is the realization of the commitment made by Nissan Motor Co., Ltd. in March 2012 to return the Datsun brand to the marketplace. Datsun is the third brand for the Nissan Motor Company along with the company’s Nissan and Infiniti brands. Datsun will play an important role in the Nissan Power 88 mid-term business plan.
“This is an historic day for Nissan Motor Company and for our customers and partners in some of the world’s fastest-growing markets. It’s also an exciting moment for many women and men here in India who – today – come one step closer to realizing the dream of purchasing a car,” said Carlos Ghosn, Nissan Motor President and CEO, when unveiling the car. The five-door, front-wheel drive hatchback will come with a 1.2 liter engine paired with a five-speed manual transmission that offers optimal response time and agility in congested traffic.
With comparatively compact body dimensions (width – 1635mm; height – 1485mm; length– 3785mm), the car is spacious inside thanks to a wide stance and large wheelbase (2450mm), and offers ample headroom and an expanded front seating configuration. It will be a reliable partner for families, providing comfort to five occupants and agility in congested traffic. For those customers never wanting to part with their favorite music and pictures Datsun GO will offer a very practical solution – Mobile Docking Station to connect with their smartphones. Datsun GO is expected to be “a category up” in its price range, attractively priced below INR 400,000.
This all-new car has been built to meet the needs of recent rising group of optimistic customers in high-growth markets who seek better value propositions. These are people who want transportation that supports their everyday needs, but that also fulfills their dreams and ambitions for a better tomorrow. They are literally “on the move.” They want to GO further, so the name of the car reflects this aspiration. The name of the new car is inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan. Back then the cars brought mobility to people who had never dreamed of car ownership before. The reignited Datsun brand and the Datsun GO will bring a similar combination of aspiration and trustworthiness. Datsun GO is high-quality, stylish and modern, delivering an engaging driving experience. The overall Datsun customer offer will include a worry-free ownership experience, competitive total cost, accessible services, with transparent pricing, and dealership proximity.
“When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realize the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposal income, it is important for them to have full trust in the brand and the product. So Dream, Access and Trust are key values for which the Datsun brand stands now,” said Vincent Cobee, who leads Datsun. Datsun models will be individually developed for different markets, but the concept will follow a common inspiration. Datsun GO will be the first of several Datsun models that will be launched later in 2014 in Indonesia, Russia and South Africa.
While Nissan Motor’s Global design center in Japan was responsible for the Datsun GO styling, R&D and engineering development for the project were entrusted to local engineering resources and suppliers to ensure the product would suit local market conditions, preferences, tastes and needs, and would be accessible in terms of price and supply. The project development was of course backed by the full assurance of the global Japanese car manufacturer’s accumulated expertise and quality assurance. Datsun GO will be produced at one of the newest Renault-Nissan Alliance factories at Oragadam, in Chennai. More information will be available closer to the start of sales.
1. Superb contemporary styling
2. looks like belongs to A+ segment
3. Back is mix & match of Maruti alto 800 and Nissan micra
4. no prominent panel gaps
5. best in class fit and finish
6. interior styling is par with i10 and better than Maruti's and other Hyundais' except Eon
7. lacking glove box :(
8. dash mount gear is a welcome addition but feels bit longer one
9. seat style can be helpful in accommodating one more person in emergency but can be a menace otherwise.
10. Steering looks good.
11. feels like only basic features will be available (Nissan even don't want to use its brand name).
12. Can be a success if can Nissan provide adequate service everywhere.
13. Good luggage space.
14. An all rounder- for those who are looking for a cheap modern car.
That was little surprising to me !! Then what they want to convey with this kind of launch and the availability will be only in early 2014. They want people to keep talking about it till then, if so without a model seen in flesh in and outs how some body can talk about it.
Some how I felt this is little surprising and abnormal launching strategy