BMW is launching the X1 day after tomorrow. The pricing may not be under the sub-20 Lakhs range but still, the car is worth the value for the features, reliability, and most importantly, the ‘brand image’ it offers. The German Giants (Read Merc and BMW) sure have more affordable options to launch in our country, but where will be the exclusivity then?
BMW has today officially launched their most affordable product in India - The X1. Prices remain the same as previously mentioned in this post. Our friends from IAB report that BMW's official dealership in Mumbai (Navneet Motors) have sold out their quota of 100 cars already, and the further bookings will continue from April next year.
the only concern i have is the bracket in which X1 has been launched, and the growth story of india with so many millionaires around, soon X1s would be all around and then brand exclusivity might be lost!
like the standard Mercedez benz are everywhere and untill its a a merc coupe, the heads dont turn these days!!
just my opinion!
This is the car which I was waiting for. However in given Indian conditions we still need to see how it works out. e.g. the total package ( initial cost+maintainence cost+unseen problems for Indian conditions)
If i were to buy an suv of that segment, it would have been the X1. The reason being the brand image of BMW. Atleast it is a better option over Honda CRV which surprisingly costs more than this BMW. As far as the maintainence is concerned, i certainly wish BMW does something about the rocket high prices of the spare parts. I dont want them to reduce the spare prices drastically, but atleast make them reasonable.