BMW JoyTown: Music & Driving Festival

[350Z]

BMW Group has announced BMW JoyTown, India’s first-ever Music and Driving Festival for enthusiasts in Delhi, Mumbai and Bangalore at the following schedule:

• 10 - 11 Dec 2022: Delhi (Jawahar Lal Nehru Stadium)
• 07 - 08 Jan 2023: Mumbai (Bandra-Kurla Complex)
• 28 - 29 Jan 2023: Bengaluru (Manpho Convention Centre)

BMW JoyTown entry tickets are available exclusively on Paytm Insider from ₹1,800 onward. Entry is free for children below 10-years. Top-up smartcards for food and beverages will be available at the festival zone.

BMW, MINI and BMW Motorrad product experiences will be showcased across three different zones along with driving engagements.

BMW Zone

• The entire product range will be displayed with dedicated areas for BMW sedans, BMW X range, BMW i at the Electric Garden and BMW M cars at the M Town. BMW XM will be showcased for the first time as well.

Mini Big Love Zone

• Explore the model lineup and driving fun of MINI along with a plethora of fun and engaging activities such as painting a MINI to flexing muscles at the rock-climbing zone.

BMW Motorrad Zone

• It consists of Motorrad Garage displaying the entire BMW Motorrad bike range, custom made bikes, the latest BMW Motorrad Accessories, BMW Motorrad Style Collection and a Beer Garden.

Post purchase of JoyTown entry tickets, patrons can further choose to buy slots for The Gymkhana Experience, xDrive Offroad Adventure and BMW M Adrenaline Laps.

The Gymkhana Experience

• Gives a first-hand understanding of the manoeuvring capabilities of BMW and MINI vehicles on a specially prepared track.
• Visitors can witness the capabilities of BMW Sports Activity Vehicles range at the BMW xDrive Offroad Adventure course and also enjoy the adrenaline gushing laps in BMW M cars with certified driver trainers.
• Gravity defying Motorrad Stunts and performances along with a special parade by BMW Motorrad owners will set the pulse racing.
• Further, motorcycling enthusiasts and customers will get an opportunity to engage with product specialists, test ride bikes and receive expert advice on all products and services.

Lifestyle & Entertainment:

• Explore the latest in BMW, MINI and BMW Motorrad lifestyle collections and accessories.
• A main stage is created for live performances providing ample space for interaction and activities.
• A stellar line-up featuring prominent artists and music bands will enthral audiophiles with a mix of genres spanning Indie, Pop and Electronic music.
• Catch performances of SANAM Band, Lisa Mishra, Kayan (DJ Set), Sound Avatar live on 10 Dec 2022 and groove to the tunes of Amit Trivedi, Arjun Kanungo, KR$NA, Project 91 and Madboy Mink on 11 Dec 2022.

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Drive Safe,
350Z

 

[350Z]

The second edition of BMW JoyTown Music & Driving Festival is scheduled to happen from 12-13 April 2024 at Mahalaxmi Racecourse, Mumbai.

• The MINI Zone will prominently feature the two iconic MINI models: MINI Countryman and the MINI 3-door Hatch.
• BMW Zone will have the entire BMW product range with dedicated display areas like city circuit, adventure trail, adrenaline alley and BMW electric zone.
• BMW Motorrad Zone will showcase the Motorrad Garage where visitors can marvel at the full range of BMW Motorrad bikes, including revered vintage models.
• JoyTown will feature the popular American electronic DJ duo The Chainsmokers, alongside powerhouse performers such as the popular singer and song-writer Diljit Dosanjh.
• The other exciting activities at motordrome include xDrive Offroad Adventure, Live Entertainment, BMW Motorrad Accessories & Style Collection, Barbecue, Beer Garden and more.

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Drive Safe,
350Z

 

[350Z]

Some pictures of the latest edition of BMW JoyTown.















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Drive Safe,
350Z