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BMW iVision Dee has been unveiled at the Consumer Electronics Show (CES) 2023 in Las Vegas. The name “Dee” stands for Digital Emotional Experience as it aims to create a stronger bond between people and cars.
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350Z
- BMW claims that future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today.
- The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated by moving the thumb.
- BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the Neue Klasse.
- BMW has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E-Ink, with the ability to change from black to white, iVision Dee can now curate its exterior in upto 32 colours.
- The digital experience begins outside the vehicle, with a personalised welcome scenario that combines graphical elements, light and sound effects. The car can talk to people and visually express different moods.
Drive Safe,
350Z