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Audi introduces new, flatter 2D logo design for its four rings
Audi is introducing a new 2D badge for its vehicles and branding. The four rings remain, but the overall styling is much flatter. According to Audi designer Andre Georgi, the new logo is “significantly more modern” than the one it replaces. The idea of a 2D Audi logo dates back to 2016, but it really took off in 2020 as the German automaker began to rethink its corporate identity, deciding that it wanted the four rings to look the same everywhere.
Audi’s new, flatter logo lacks any chrome, instead opting for a high-contrast black-and-white look that adds 3D-like details.
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Audi is introducing a new 2D badge for its vehicles and branding. The four rings remain, but the overall styling is much flatter. According to Audi designer Andre Georgi, the new logo is “significantly more modern” than the one it replaces. The idea of a 2D Audi logo dates back to 2016, but it really took off in 2020 as the German automaker began to rethink its corporate identity, deciding that it wanted the four rings to look the same everywhere.
Audi’s new, flatter logo lacks any chrome, instead opting for a high-contrast black-and-white look that adds 3D-like details.
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