Ashok Leyland to be renamed Hinduja Leyland?

[Mr.Boss]

Hinduja Group company Ashok Leyland(AL) is in the process of going through a major branding exercise which will include a change in its logo, name as well as category segmentation. Sources in the marketing circuit and the company said that the exercise is part of the larger Hinduja Group corporate branding exercise which is underway.

Source:Ashok Leyland to be renamed Hinduja Leyland - Times Of India

 

[jawa]

Well along with Ashok Leyland hero group too is going through a similar brand reworking process which will be done by Wolff Olins too.

Source: http://www.zigwheels.com/news-features/news/wolff-olins-to-rework-the-hero-honda-brand/7762/1

 

[Umang]

Hinduja Group company Ashok Leyland(AL) is in the process of going through a major branding exercise which will include a change in its logo, name as well as category segmentation. Sources in the marketing circuit and the company said that the exercise is part of the larger Hinduja Group corporate branding exercise which is underway.

Source:Ashok Leyland to be renamed Hinduja Leyland - Times Of India

i don't understand this excercise in renaming the company but lets see how their new logo will look like. i like logo which AL has right now..